6
Total investments
0
Early stage
3
Mid stage
0
Late stage
5y
Years active
Portfolio
6 investments · sorted by recency
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Late stage
Investor
Apr 2024
EADEM is a beauty brand centered around skin of color for bare-skin confidence. Pioneering Smart Melanin™ Beauty, EADEM offers skincare uniquely formulated for skin of color. Founded in 2020 by Marie Kouadio Amouzame and Alice Lin Glover, EADEM is proudly female founded, Black- and Asian-owned. Join the community at @eadem.co
Board Member
Nov 2021
We are an obsessively researched skincare brand that uses only the most effective and essential ingredients. We make skincare that works.
Driven by boundless scientific curiosity to figure out how skin works and what skincare products actually do, our founder Alli Reed obsessively read dermatology journals. Inspired by a particular study about ceramides, cholesterol, and fatty acids, she decided to start formulating her own skincare and blogged about her findings.
Her initial idea was simple: to create a gentle and effective moisturizer based on this study that worked with the skin to replenish and reinforce it on a biological level. No fragrance, no fillers, just a formula that truly worked.
After a lot of trial and error, Alli perfected the formula for her moisturizer. She shared this initial formulation on her blog and even shipped leftovers from her personal batches to readers who wanted to try it. After some more research and development, this eventually came to be known as Stratia’s best seller, Liquid Gold.
Fast forward to today, Alli is still researching and testing out new product ideas and is committed to Stratia’s mission of creating simple and effective skincare products.
Want to know more about ingredients or formulation? Please reach out to info@stratiaskin.com.
Investor
Jun 2021
Founded by Eva Goicochea, maude® is a modern, direct-to-consumer sexual wellness startup that launched in April 2018 and has been featured in The New York Times, Vogue, Forbes, and Fast Company, amongst others. In July of 2019, maude was one of CircleUp’s 25, an "annual award recognizing some of the most innovative consumer brands on the market”, part of The Lead’s Foremost 50 in both 2020 and 2021, and has been heralded as “redefining the sex essentials industry for modern consumers” by Forbes. By eschewing the traditional approach through quality, simplicity, and inclusivity, maude is setting new standards for sexual wellness and works closely with factories to create body-safe, accessible essentials for all.
maude is backed by True Beauty Ventures, Fable Investments (under Natura&Co), True, RRE Ventures, CASSIUS Family, Endeavor, and angels including Benjamin Millepied and Dakota Johnson, amongst others. In 2022, we launched in Sephora, one of the first sexual wellness brands ever carried in the retailer’s 52-year history. In 2022, we announced partnerships with Advocates for Youth and SIECUS, organizations dedicated to sexual health access and education.
This is modern intimacy.®
Investor
Jun 2021
As the worlds first zero waste, superfood organic beauty brand, were on a mission to stir things up to make a conscious change. Beyond pure. Our sustainable products are made with Living Organic Loving Ingredients™ and nothing else. Food grade and earth-friendly. Start blending now and experience beauty.
Board Member
May 2021
A British perfume maker giving insight into her craft for
the first time through the creation of Perfumer H.
Relentless in her pursuit to create beautiful fragrances that resonate life and are refined and integral to her own personal style. An uncompromised desire to pioneer naturals back
into perfumery was the start of her olfactory journey and
today the effortless ease of how she uses her materials within
her creations leads to olfactory landscapes that represent individuality and touch you within.
Perfumer H is unconventional with one style, one vision,
an olfactory dream.
Experience · 8 entries
All (8)
Investments (6)
Founder (1)
Board (2)
2025
2024
Investor
Apr 2024
EADEM is a beauty brand centered around skin of color for bare-skin confidence. Pioneering Smart Melanin™ Beauty, EADEM offers skincare uniquely formulated for skin of color. Founded in 2020 by Marie Kouadio Amouzame and Alice Lin Glover, EADEM is proudly female founded, Black- and Asian-owned. Join the community at @eadem.co
2021
Board Member
Nov 2021
We are an obsessively researched skincare brand that uses only the most effective and essential ingredients. We make skincare that works.
Driven by boundless scientific curiosity to figure out how skin works and what skincare products actually do, our founder Alli Reed obsessively read dermatology journals. Inspired by a particular study about ceramides, cholesterol, and fatty acids, she decided to start formulating her own skincare and blogged about her findings.
Her initial idea was simple: to create a gentle and effective moisturizer based on this study that worked with the skin to replenish and reinforce it on a biological level. No fragrance, no fillers, just a formula that truly worked.
After a lot of trial and error, Alli perfected the formula for her moisturizer. She shared this initial formulation on her blog and even shipped leftovers from her personal batches to readers who wanted to try it. After some more research and development, this eventually came to be known as Stratia’s best seller, Liquid Gold.
Fast forward to today, Alli is still researching and testing out new product ideas and is committed to Stratia’s mission of creating simple and effective skincare products.
Want to know more about ingredients or formulation? Please reach out to info@stratiaskin.com.
Investor
Jun 2021
Founded by Eva Goicochea, maude® is a modern, direct-to-consumer sexual wellness startup that launched in April 2018 and has been featured in The New York Times, Vogue, Forbes, and Fast Company, amongst others. In July of 2019, maude was one of CircleUp’s 25, an "annual award recognizing some of the most innovative consumer brands on the market”, part of The Lead’s Foremost 50 in both 2020 and 2021, and has been heralded as “redefining the sex essentials industry for modern consumers” by Forbes. By eschewing the traditional approach through quality, simplicity, and inclusivity, maude is setting new standards for sexual wellness and works closely with factories to create body-safe, accessible essentials for all.
maude is backed by True Beauty Ventures, Fable Investments (under Natura&Co), True, RRE Ventures, CASSIUS Family, Endeavor, and angels including Benjamin Millepied and Dakota Johnson, amongst others. In 2022, we launched in Sephora, one of the first sexual wellness brands ever carried in the retailer’s 52-year history. In 2022, we announced partnerships with Advocates for Youth and SIECUS, organizations dedicated to sexual health access and education.
This is modern intimacy.®
Show all 8 entries ↓
Investment activity
2021–2024 · 6 investments
Recent (last 2 years)Earlier
