James Pringle

Investing @ Redbus Ventures & Podcasting @ Riding Unicorns

📍 United Kingdom🔄 Updated September 2026💼 10 investments📅 6 years investing🗓 Last invested Apr 2024
VC🌍 United Kingdom
10
Total investments
5
Early stage
2
Mid stage
2
Late stage
6y
Years active

Portfolio

10 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Principal Investor
Apr 2024
Mercuri is the UK media and entertainment technology venture capital fund. It supports exceptional founders building technology enabled products for the new age of enterprise and the digital lifestyle of consumers in the UK. Mercuri lead funding rounds for start-ups that are impacting the rapidly evolving ecosystem at the intersection of technology, media and entertainment. Mercuri’s second fund, but first multi-LP fund, will focus investment into four specific areas - the creation, distribution, consumption, and monetisation of content and data. Investment targets B2B startups set to enhance the way in which we communicate and engage in a professional and personal context. The fund aims to make six new investments a year. Mercuri is a certified B Corp and the co-founder of VentureESG, and invests in portfolio companies that share its values through a commitment to robust data policies and safe, transparent AI. We are actively deploying our second fund: pitch@mercuri.vc Our current portfolio can be found at www.mercuri.vc/portfolio
Investor
Sep 2023
Tilts mission is simple: Make Commerce Alive. From static store builders to impersonal marketplaces, todays e-commerce ecosystem is ageing fast. It was built for transactions. Not for the new generation of merchants who grow through attention, community and personality. Tilt is different. Weve built a platform where sneakerheads, Y2K girlies, collectors, parents and creators dont just sell. They build loyal audiences and real businesses. In the UK alone, millions of shoppers have joined Tilt. Our sellers have gone from zero to £1M+ in earnings, and hundreds more earn above the UK median income. We raised our Series A in 2024 and are live across the UK, Italy, Spain and Poland. Our founders Abhi Thanendran and Neil Shah built Tilt after seeing firsthand at Revolut what happens when you give ambitious people the right tools and get out of their way. That same belief shapes how we build our team. We hire people who care deeply, move fast, and want real ownership over their work. If you want to build something that genuinely changes how people buy and sell online, wed love to meet you. 📍 London | 🌍 Live in 5 countries | 💜 tilt.app
Angel Investor
Nov 2022
YASO is a next generation solution for ambitious brands looking to sell directly to Chinese Gen Z consumers through the power of social commerce. Our tech-enabled solution provides market entry and brand acceleration options for emerging category-leaders who otherwise would find the complexity of China prohibitively challenging. Find out if China is right for your brand - visit www.goyaso.com
Angel Investor
Sep 2022
At Awabah, we provide easy-to-use working benefits for business owners and their workers: providing a monthly subscription service that gives access to health insurance, micro pension, life insurance, and accident cover for a single cost of $3.
VC Investor
Apr 2022
We invest £100k-500k cheques in UK-based Fintech, Insurtech, B2B SaaS, and Enterprise Software companies raising Pre-Seed to Series A rounds. The PV Angel Fund is backed by a great mix of investors leading UK angels, successful founders, C-level execs, and corporate NEDs who co-invest alongside the fund and provide strategic support to our portfolio companies. We have raised funding for and invested in some great companies- Fintech - Smart Pension - Credit Kudos - Simudyne - Pensionbee - Penfold - Apexx - Bricklane - Coinfloor - Funding Xchange - Wealth Kernel - Griffin - Xelix - Origin B2B/SaaS - Impala - Attest - Ably - Shipamax - Rotageek - Avora - Veratrak - Metis Labs - Clausematch - KisanHub - Barac - Breedr - Continuum - IAND Insurtech - Bought By Many - Marshmallow - Flock - Digital Fineprint - Cazana - Nimbla - Bikmo - Sprout.ai - Equipsme - Urban Jungle Consumer/Marketplaces - OLIO - Mindful Chef - Lexoo - Patch -Different Dog - Much Better Adventures - Lick Home Digital Health - Thriva - Elvie - my recovery - uMed - Span Deep Tech - Tractable - Synthesized - Xihelm - Foundries.io - Genus AI - AltViz - Rainbird
Angel Investor
Feb 2022
Incredible simplifies the way you track, pay and reduce your credit card debt.
Angel Investor & Board Observer
Nov 2021
Yorlet is the fully integrated lettings & finance suite, bringing together everything that’s required to successfully grow your business online. Saving you time and money, guaranteed. Build a repeatable & smooth sales process for both tenants and owners. Drive major efficiencies across your team with automated rent collection, client accounting and seamless payouts. All whilst centralising your essential suppliers in one intuitive dashboard. Our software developers have worked closely with industry veterans and thought-leaders to help you effortlessly manage payments, invoicing, reconciliation, statements, tax-filing, property management, and much more… ✅ Pre-tenancy ✅ Rent collection ✅ Client accounting ✅ Property management ✅ Arrears recovery ✅ Owner onboarding ✅ KYC ✅ Owner payouts
Angel Investor
Oct 2021
Reinsurance decisions are made under pressure, with incomplete information, tight timelines, and real consequences if something is missed. Supercede provides reinsurance intelligence so brokers and cedents can see what matters while decisions are still open. We bring structure, clarity, and confidence to the placement process at the moments that determine outcomes. Supercede helps teams understand what they’re placing, what options are available, and where judgement is being applied before leverage disappears. For brokers, Supercede supports clearer client conversations, stronger preparedness, and visible control across complex placements, without replacing judgement or relationships. For cedents, Supercede delivers programme-level clarity and confidence as coverage is being secured. This enables informed sign-off, stronger governance, and fewer surprises. Supercede does not automate decisions or replace expertise. It accelerates informed judgement by making critical information usable, timely, and defensible. Better reinsurance outcomes depend on clarity at the right moment, not on hindsight.
COO & Angel Investor
Mar 2021
Our mission is to rebuild the homeware and interiors market around sustainable commerce.
Crowdfund investor
Jul 2020
Moneybox is a wealth management platform, but we’re guided by our belief that wealth isn’t about the money. It’s about the means to more – more freedom and possibility, more opportunities and more peace of mind. And we’re on a mission to give everyone the means to get more out of life. Millions of us go through life feeling like we should be doing more to get on top of our money. But we leave it at the bottom of our to-do lists, because were not sure where to get started or how to take the next step. This isn’t surprising when: Most of us weren’t taught about saving and investing at school. We’re confronted by a complex, fragmented, and confusing industry. Getting help making decisions about money has traditionally been reserved for a privileged few. This leaves us feeling anxious and uncertain, and we end up with less money for the things that really matter to us. At Moneybox, we believe that building wealth throughout life, and all of the freedom, opportunities, and peace of mind that come with it, should be possible for everyone. We launched in 2016 and helped thousands of people start investing with just their spare change. Today, we’re now helping more than one million people build wealth throughout their lives. Whether they’re saving and investing, buying their first home, or planning for retirement, our customers will get a service they can rely on, that supports them through every step, and celebrates with them along the way.
Experience · 14 entries
All (14)
Investments (10)
Founder (2)
Board (1)
2024
Principal
Oct 2024
Redbus is a multi-stage technology investor. Our primary strategies focus on early stage investing (non-controlling stake) and later stage distressed (controlling stake). We are investors and operators searching for opportunities to back other entrepreneurs or buy businesses which are in need of digital transformation. We understand that some great businesses can take time to flourish. We are not afraid of down rounds, businesses in distress, or even in administration. We are not obsessed with unicorns, we are obsessed with great businesses or businesses that can be great. Sometimes we invest for small minority positions in companies with which we have little involvement. Other times we take controlling stakes in businesses we fully manage. We stick to our knitting and only invest in businesses we understand. Investments include Ouster, Lapse, Lick, PerkBox, Perlego, Cleo, Trust Share, Guider, and Wild. Turn arounds include Helkon SK, The Media Vehicle, Broadcast Solutions, and SAS. Most importantly, we get, like and understand mavericks, outliers, innovators and operators. We once were them.
Principal Investor
Apr 2024
Mercuri is the UK media and entertainment technology venture capital fund. It supports exceptional founders building technology enabled products for the new age of enterprise and the digital lifestyle of consumers in the UK. Mercuri lead funding rounds for start-ups that are impacting the rapidly evolving ecosystem at the intersection of technology, media and entertainment. Mercuri’s second fund, but first multi-LP fund, will focus investment into four specific areas - the creation, distribution, consumption, and monetisation of content and data. Investment targets B2B startups set to enhance the way in which we communicate and engage in a professional and personal context. The fund aims to make six new investments a year. Mercuri is a certified B Corp and the co-founder of VentureESG, and invests in portfolio companies that share its values through a commitment to robust data policies and safe, transparent AI. We are actively deploying our second fund: pitch@mercuri.vc Our current portfolio can be found at www.mercuri.vc/portfolio
2023
Investor
Sep 2023
Tilts mission is simple: Make Commerce Alive. From static store builders to impersonal marketplaces, todays e-commerce ecosystem is ageing fast. It was built for transactions. Not for the new generation of merchants who grow through attention, community and personality. Tilt is different. Weve built a platform where sneakerheads, Y2K girlies, collectors, parents and creators dont just sell. They build loyal audiences and real businesses. In the UK alone, millions of shoppers have joined Tilt. Our sellers have gone from zero to £1M+ in earnings, and hundreds more earn above the UK median income. We raised our Series A in 2024 and are live across the UK, Italy, Spain and Poland. Our founders Abhi Thanendran and Neil Shah built Tilt after seeing firsthand at Revolut what happens when you give ambitious people the right tools and get out of their way. That same belief shapes how we build our team. We hire people who care deeply, move fast, and want real ownership over their work. If you want to build something that genuinely changes how people buy and sell online, wed love to meet you. 📍 London | 🌍 Live in 5 countries | 💜 tilt.app
2022
Angel Investor
Nov 2022
YASO is a next generation solution for ambitious brands looking to sell directly to Chinese Gen Z consumers through the power of social commerce. Our tech-enabled solution provides market entry and brand acceleration options for emerging category-leaders who otherwise would find the complexity of China prohibitively challenging. Find out if China is right for your brand - visit www.goyaso.com
Angel Investor
Sep 2022
At Awabah, we provide easy-to-use working benefits for business owners and their workers: providing a monthly subscription service that gives access to health insurance, micro pension, life insurance, and accident cover for a single cost of $3.
Show all 14 entries ↓
Investment activity
2020–2024 · 10 investments
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