Ted Rubin

Spaceback is the global leader and creator of the Social Display and Social CTV advertising format. Their creative technology platform bridges the gap between social and banner or TV advertising, allowing advertisers to combine the user experience of social media with the reach of traditional online display or CTV. By using the Spaceback creative format Brands can use content they know is effective from their social media channels (Facebook, Instagram, X (formerly Twitter), Pinterest, Linkedin & TikTok), and share it with their target audiences across Programmatic and Direct display advertising channels. The firm maintains offices in the San Francisco Bay Area and previously received funding from MathCapital, FreakOut, Gambit Ventures. More information about Spaceback can be found by visiting https://www.spaceback.com.

Photofy is Marketing Made Easy for your business! Available on Desktop and Mobile devices, Photofy enables you to create and share your marketing content anywhere you are. The Photofy marketing platform allows you to snap a quick photo, or take a video testimonial, and enhance them with logos, headshots, contact information, and more. Make your brand stand out with stunning visuals and increase your leads by attracting more customers 24/7. You’ll also be able to supercharge your Social Footprint with Photofy’s Social Analytics tools. Photofy Social Analytics takes the guesswork out of knowing what is resonating with your community. Amp up your marketing game with a streamlined sales-driving solution in mind. Photofy was founded in 2013 in Raleigh, NC, to build the worlds easiest content creation tool for individuals and businesses. Our mission is to spark the next generation of content marketing by empowering our users to personalize their digital media through easy-to-use templates, overlays, and design tools. The Photofy platform is designed to help brands drive employee advocacy through Employee Created Content, and consistent influencer content creation to generate drive scale, authenticity, and localization.

Collective Bias An Inmar Influencer Marketing Company Influencer Marketing* Shopper Social Media* Influencer-Generated Content* Content Marketing At the forefront of influencer marketing and measurement, Collective Bias​ proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals. Collective Bias was named one of Forbes​ "Most Promising Companies"​ three years in a row and listed in the "Inc. 5000."​  Social Fabric® is Collective Bias​ hand-selected community of over 10,000+ shopping-focused influencers with an aggregate multi-channel reach in excess of 80 million.   Collective Bias is a wholly-owned subsidiary of Inmar, Inc. Anyone who has redeemed a coupon, filled a prescription or returned a product, has touched Inmar. We apply technology and data science to improve outcomes for consumers and those who serve them. As a trusted intermediary for over 35 years, Inmar has unmatched access to billions of consumer and business transactions in real time. Our analytics, platforms and services enable engagement with shoppers and patients, and optimize results. Together Collective Bias and Inmar are set to measure influencer marketing’s impact along the entire purchase funnel. For more information, please visit collectivebias.com or find us on Facebook or Twitter.

Spaceback is the global leader and creator of the Social Display and Social CTV advertising format. Their creative technology platform bridges the gap between social and banner or TV advertising, allowing advertisers to combine the user experience of social media with the reach of traditional online display or CTV. By using the Spaceback creative format Brands can use content they know is effective from their social media channels (Facebook, Instagram, X (formerly Twitter), Pinterest, Linkedin & TikTok), and share it with their target audiences across Programmatic and Direct display advertising channels. The firm maintains offices in the San Francisco Bay Area and previously received funding from MathCapital, FreakOut, Gambit Ventures. More information about Spaceback can be found by visiting https://www.spaceback.com.

Photofy is Marketing Made Easy for your business! Available on Desktop and Mobile devices, Photofy enables you to create and share your marketing content anywhere you are. The Photofy marketing platform allows you to snap a quick photo, or take a video testimonial, and enhance them with logos, headshots, contact information, and more. Make your brand stand out with stunning visuals and increase your leads by attracting more customers 24/7. You’ll also be able to supercharge your Social Footprint with Photofy’s Social Analytics tools. Photofy Social Analytics takes the guesswork out of knowing what is resonating with your community. Amp up your marketing game with a streamlined sales-driving solution in mind. Photofy was founded in 2013 in Raleigh, NC, to build the worlds easiest content creation tool for individuals and businesses. Our mission is to spark the next generation of content marketing by empowering our users to personalize their digital media through easy-to-use templates, overlays, and design tools. The Photofy platform is designed to help brands drive employee advocacy through Employee Created Content, and consistent influencer content creation to generate drive scale, authenticity, and localization.

Mobile phones, search, and social media have changed shopper paradigms forever... Today shoppers have unique paths to purchase tailored to their lifestyle, and this has had a profound impact on how, when and where consumers engage with brands. Family, friends and shopper influencers now have a greater impact on brand engagement than legacy push marketing. At the same time, the glut of unsophisticated shopper promotions and programmatic digital campaigns are either being ignored or harming brand equity. John Andrews and Ted Rubin are working together helping companies wrap their arms around the new dynamics of consumers, content, retail and connection. Old marketing was dictation… new marketing is content and communication. We will speak, write, conduct workshops, advise/consult, brainstorm with brands and start-ups, and facilitate introductions via our extensive networks and communities. In short, we are here to help guide companies to better understand the Prevailing Path to Purchase. #FollowThePath *Prevailing Path temporarily ceased operations January 2018 - March 2021 to give 100% attention to powering the Path-to-Purchase insights of Photofy, Inc. **John and Ted are once again back on The Prevailing Path. ***Prevailing Path learning continues to power the Path-to-Purchase insights of Photofy, Inc.

Mobile phones, search, and social media have changed shopper paradigms forever... Today shoppers have unique paths to purchase tailored to their lifestyle, and this has had a profound impact on how, when and where consumers engage with brands. Family, friends and shopper influencers now have a greater impact on brand engagement than legacy push marketing. At the same time, the glut of unsophisticated shopper promotions and programmatic digital campaigns are either being ignored or harming brand equity. John Andrews and Ted Rubin are working together helping companies wrap their arms around the new dynamics of consumers, content, retail and connection. Old marketing was dictation… new marketing is content and communication. We will speak, write, conduct workshops, advise/consult, brainstorm with brands and start-ups, and facilitate introductions via our extensive networks and communities. In short, we are here to help guide companies to better understand the Prevailing Path to Purchase. #FollowThePath *Prevailing Path temporarily ceased operations January 2018 - March 2021 to give 100% attention to powering the Path-to-Purchase insights of Photofy, Inc. **John and Ted are once again back on The Prevailing Path. ***Prevailing Path learning continues to power the Path-to-Purchase insights of Photofy, Inc.

Collective Bias An Inmar Influencer Marketing Company Influencer Marketing* Shopper Social Media* Influencer-Generated Content* Content Marketing At the forefront of influencer marketing and measurement, Collective Bias​ proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals. Collective Bias was named one of Forbes​ "Most Promising Companies"​ three years in a row and listed in the "Inc. 5000."​  Social Fabric® is Collective Bias​ hand-selected community of over 10,000+ shopping-focused influencers with an aggregate multi-channel reach in excess of 80 million.   Collective Bias is a wholly-owned subsidiary of Inmar, Inc. Anyone who has redeemed a coupon, filled a prescription or returned a product, has touched Inmar. We apply technology and data science to improve outcomes for consumers and those who serve them. As a trusted intermediary for over 35 years, Inmar has unmatched access to billions of consumer and business transactions in real time. Our analytics, platforms and services enable engagement with shoppers and patients, and optimize results. Together Collective Bias and Inmar are set to measure influencer marketing’s impact along the entire purchase funnel. For more information, please visit collectivebias.com or find us on Facebook or Twitter.