LS

Lori H. Schwartz

Experiencial Marketing Executive, Curator, Technology Catalyst

📍 Los Angeles, California, United States🔄 Updated November 2026💼 1 investments📅 9 years investing🗓 Last invested Jan 2017𝕏 @upgrade_to_unlock
VC🌍 United States
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Experience · 4 entries
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Board (1)
2017
Board Member
Jan 2017
Impro Theatre creates completely improvised, full-length plays in the styles of the world’s greatest playwrights, authors and composers. With no pre-planning or prepared scenarios, the performers combine verbal dexterity and robust physicality to bring character and plot to life in an instant, making each Impro Theatre show unique and unlike any other theatrical experience. Founded as Los Angeles Theatresports in 1988, Impro Theatre has evolved from a successful short form improv troupe into a critically acclaimed improvisational theatre company. In Southern California, Impro has performed sold-out shows at South Coast Repertory, The Broad Stage in Santa Monica, North Coast Repertory in San Diego, Falcon Theatre in Burbank, and The Pasadena Playhouse. Additional venues include the Oregon Shakespeare Festival in Ashland, The Athenaeum Theatre in Chicago, The Melbourne Fringe in Australia and Theatre Adyar in Paris. Impro Theatre’s Main Company has received multiple Critics’ Picks in the Los Angeles Times, Back Stage West and L.A. Weekly, and many shows have been Ovation Recommended. They are also the only unscripted company in LA to be nominated for multiple Ovation Awards. Los Angeles Times calls them, “Amazing! One of the funniest evenings in town. The troupe spins an entire play into comedy gold right before your eyes.” Stage & Cinema says, “As high a degree of general excellence in writing, acting, and direction as I have seen in any theater company in America.”
2012
Principal, Curator of Experiences
Oct 2012
STORYTECH IS A EXPERIENTIAL MARKETING FIRM THAT PAIRS BRANDS, STORYTELLERS, AND TECHNOLOGY COMPANIES TO CREATE GREAT EXPERIENCES THAT WILL FOSTER BUSINESS SUCCESS.
2005
Founder and Director
Oct 2005
Part of the Interpublic network, the IPG Media Lab identifies and researches innovations and trends that will change the media landscape and how brands engage with their audiences. Since 2006, the Lab has worked with our clients and with industry partners who can help them best adapt to disruptive change.
2004
VP, Emerging Media
2004
MRM is a modern relationship marketing agency that builds enduring brand relationships. MRMs core capabilities help grow relationship lifetime value and span across CRM & Loyalty, Customer Experience, Commerce and MarTech, underpinned by Data & Analytics. MRM operates in a borderless, integrated way to allow for greater collaboration and velocity. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.
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