Tatyana Staneva

HERMESA is a UK based angel syndicate investing in extraordinary female (co)founded start-ups. We are a community of operators who know what it takes to build successful start-ups and we invest smart money – capital and expertise – to help change the funding landscape for women founders.

Clarity for Action™ helps CEOs of small- and mid-sized companies in medtech, life science and digital health hit their growth targets by scaling revenue, digitalising the business model, and launching new offerings – faster and with less risk. SCALING REVENUE ⚡Your Challenge: Sales growth is constrained – a lot still depends on the founder or CEO, pipelines are inconsistent, and commercial processes are not structured to scale reliably. 🛠️ My Solution: I help you professionalise your commercial engine and make the sales process less founder/CEO-dependent and more autonomous by defining a clear commercial strategy, structuring the sales operating model, strengthening pricing and value messaging, and implementing scalable processes, tools, and metrics. ✅Your Outcome: Faster sales growth, more customers, bigger share of wallet. DIGITALISING THE BUSINESS MODEL Your Challenge: The business model needs digital capabilities to scale efficiently and stay competitive. 🛠️ My Solution: I identify the digital business model that supports lasting market leadership and long-term growth, identify the technology partners for execution, and oversee the digitalisation effort from end-to-end with full accountability. ✅ Your Outcome: A scalable and future-ready business model powered by the right digital capabilities, enabling higher efficiency, stronger customer engagement, and sustained competitive advantage. LAUNCHING NEW OFFERINGS ⚡Your Challenge: You need new growth engines but lack the time and structured process to bring them to market. 🛠️ My Solution: I ideate and validate new revenue streams via discovery, customer validation, proof-of-concept, and investment case modelling for both organic and inorganic growth offerings, all the way through to launch. ✅ Your Outcome: Confidence in your growth investments with de-risked business cases and protected long-term growth through diversification.

HERMESA is a UK based angel syndicate investing in extraordinary female (co)founded start-ups. We are a community of operators who know what it takes to build successful start-ups and we invest smart money – capital and expertise – to help change the funding landscape for women founders.

Siemens AG (Berlin and Munich) is a leading technology company focused on industry, infrastructure, mobility, and healthcare. The company’s purpose is to create technology to transform the everyday, for everyone. By combining the real and the digital worlds, Siemens empowers customers to accelerate their digital and sustainability transformations, making factories more efficient, cities more livable, and transportation more sustainable. A leader in industrial AI, Siemens leverages its deep domain know-how to apply AI – including generative AI – to real-world applications, making AI accessible and impactful for customers across diverse industries. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a leading global medical technology provider pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. In fiscal 2025, which ended on September 30, 2025, the Siemens Group generated revenue of €78.9 billion and net income of €10.4 billion. As of September 30, 2025, the company employed around 318,000 people worldwide on the basis of continuing operations.