Scott Norton

On a mission to create healthy minds through healthy habits feat. :rise Cacao, :rise Matcha, :balance Turmeric and :rest Rooibos

Smallhold is on a mission to dramatically shorten the distance between you and fresh, gourmet mushrooms. Our growing network of organic farms is upending the traditional farming model with patented technology and a sophisticated supply chain, dramatically increasing access to freshly harvested mushrooms. You can find Smallhold in places like Whole Foods, Central Market, FreshDirect, farmers markets, and more. You can watch our mushrooms grow in tech-enabled minifarms inside restaurants, grocery stores, and nonprofits, or even on your own kitchen counter with one of our home grow kits, available at smallhold.com.

Sir Kensingtons creates award winning all-natural condiments. Debuting in 2010 by reinventing ketchup, Sir Kensingtons now offers multiple flavors of mayonnaise, mustard, vinaigrettes, dressings, sauces and vegan mayo bringing choice and innovation to a previously forgotten category. By using high quality, Non-GMO ingredients and strict quality control methods, their customers enjoy both superb taste and nutritional benefits. Sir Kensingtons products are featured in over 5,000 retailers in North America, such as Whole Foods, Safeway, and The Fresh Market. The companys flagship condiment, ketchup, is served in restaurants like ABC Kitchen, The Spotted Pig, and PJ Clarkes, along with the finest hotels from the Four Seasons to the Chateau Marmont.

Anthos, founded in 2007, invests in emerging consumer and technology companies that drive innovation and shape the future. Anthos provides strategic and operational support to entrepreneurs, enabling its portfolio companies to achieve their full potential and become industry leaders.

Unfold Ventures invests in companies reemerging consumer products and everyday experiences. We seek out leadership teams who bring the logic together with the magic, building enduring companies that enable their customers to live healthy and happy lives. Unfold partners with growth-stage companies ready to scale, investing $5-$25M alongside the time and energy to support the company’s leaders. As consumer specialists and experienced operators in many of our investment areas, we offer specific knowledge to accelerate the entrepreneurs we partner with. Beyond the role of investor, we see ourselves as co-owners, coaches, and guides. Unfold is affiliated with FMR LLC, the parent company of Fidelity Investments, one of America’s great entrepreneurial success stories. Thanks to this stable foundation and backing, we offer flexible, long-term capital that enables entrepreneurs to dream big and unfold into their ultimate potential.

Fidelity’s mission is to strengthen the financial well-being of our customers and deliver better outcomes for the clients and businesses we serve. Fidelity’s strength comes from the scale of our diversified, market-leading financial services businesses that serve individuals, families, employers, wealth management firms, and institutions. With assets under administration of $15.0 trillion, including discretionary assets of $5.9 trillion as of March 31, 2025, we focus on meeting the unique needs of a broad and growing customer base. Privately held for 78 years, Fidelity employs more than 77,000 associates across the United States, Ireland, and India. For our Terms and Conditions, please visit http://go.fidelity.com/LIterms

creating a new model to launch, build, and scale emerging fund managers

On a mission to create healthy minds through healthy habits feat. :rise Cacao, :rise Matcha, :balance Turmeric and :rest Rooibos