Susanne Najafi

Entrepreneur & Investor, Founding Partner BackingMinds VC

📍 Sweden🔄 Updated September 2026💼 3 investments📅 15 years investing🗓 Last invested Oct 2022
Operator-angel🌍 Sweden
3
Total investments
2
Early stage
0
Mid stage
0
Late stage
15y
Years active

Portfolio

2 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Lead Investor, Board member
Oct 2022
We are re-inventing cement; Replacing everything that’s bad about it with a product that is economical, environmental friendly and technically superior.
Founder and Board member
Mar 2011
Since the start of our business in 2011, the team at Clearlii has worked to increase the availability of high quality contact lenses at good prices. Today, Clearlii’s products are sold at more than 1000 pharmacies and opticians in Nordics, with a range of products specially designed for the Nordic climate. In our partners​ physical outlets, we offer competitive prices with virtually no waiting time and definitely no hassle. Visit one of our partners outlets in pharmacy chains: SWEDEN: Apoteket Kronans Apotek Apotek Hjärtat DOZ apotek Apoteksgruppen NORWAY: VitusApotek Ditt Apotek Apotek1 FINLAND: Independent pharmacies in Helsinki, Vantaa, Tampere, Lempäälä, Turku, Naantali, Raisio, Nokia, Sastamala and Eura
Experience · 7 entries
All (7)
Investments (2)
Founder (1)
Board (2)
2022
Lead Investor, Board member
Oct 2022
We are re-inventing cement; Replacing everything that’s bad about it with a product that is economical, environmental friendly and technically superior.
2016
Founding Partner and Chairman
May 2016
BackingMinds invests in entrepreneurs outside of homogeneous networks that traditional venture capital is missing and by doing so we believe we can make a great return. BackingMinds was founded in 2016 by Susanne Najafi and Sara Wimmercranz and is a VC firm that believes in the business of doing things differently. We look for entrepreneurs where others​ dont. For us backing is more than capital. Backing is a mindset and backing is commitment and teaming up with founders. We invest in scalable, customer centric businesses with a proven revenue model. For opportunities, visit: http://www.backingminds.com
2015
Investment Manager and Investment Committee
Mar 2015
We are a Stockholm based Early-stage Investor with a 100 million SEK fund that twice a year invests in up to 10 start-ups at a time. Since the start of The Springfield Project in the fall of 2014, we have invested in 32 companies. We invest in two stages, first all companies will be provided with a seed round up to 500 000 SEK on a valuation of up to 10 million SEK and after participating in our accelerator program, it is our ambition to follow on our investment with another 2-10 million SEK in an A-round. Using an accelerator program as one of our tools we are able to help our start-ups accelerate, develop and become fundable faster. We have a deal flow of 100 + companies for every new generation of companies. This is thanks to our accelerator program, the gained experience in our team and our alumni companies and the network created by our companies working next to each other in our office space in central Stockholm . The accelerator program is focused on themes such as testing, growth, funding and conversion, In order to give our companies the best advice, guidance and the right focus we have a network of highly experienced Investment Manager that work closely with our start-ups. We invest in all sort digital companies. Our main focus is to invest in the best teams with a scaleable product or service. We invest in companies in a variety of stages. From ideas, to launched products and companies that have paying customers and real revenue. The Springfield Projects team consists of Founding Partners Anna Settman (Former CEO of Aftonbladet) and Anders Lindqvist (IT-Provider and VIA Venture) and Associate Partner Johannes Hobohm. In order to apply to become a part of The Springfield Project, simply visit us at www.thespringfieldproject.se
2013
Member of the Board
Feb 2013
PERSONLIG & MODERN DESIGN I DITT BADRUM Design är mer än bara formgivning. Design är mer än bara kvalitet i detaljer. Design är upplevelsen och det är just den vi erbjuder dig gällande badrumsmöbler, duschar, porslin, badkar och massagebadkar. I livets alla skeden - Designed for you. Läs mer på hafa.se INDIVIDUAL AND MODERN DESIGN IN YOUR BATHROOM Our loadstar is you associated with design. Design is more than just design. Design is more than just the quality of details. Design is the experience and that is what we offer you in regards to bathroom furniture, showers, porcelain, bath and massage bathtub. In all the different phases of life - Designed for you. Read more at hafa.se
2011
Founder and Board member
Mar 2011
Since the start of our business in 2011, the team at Clearlii has worked to increase the availability of high quality contact lenses at good prices. Today, Clearlii’s products are sold at more than 1000 pharmacies and opticians in Nordics, with a range of products specially designed for the Nordic climate. In our partners​ physical outlets, we offer competitive prices with virtually no waiting time and definitely no hassle. Visit one of our partners outlets in pharmacy chains: SWEDEN: Apoteket Kronans Apotek Apotek Hjärtat DOZ apotek Apoteksgruppen NORWAY: VitusApotek Ditt Apotek Apotek1 FINLAND: Independent pharmacies in Helsinki, Vantaa, Tampere, Lempäälä, Turku, Naantali, Raisio, Nokia, Sastamala and Eura
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Investment activity
2011–2022 · 3 investments
201112013120221
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