Susan Holden

CFO and Author

📍 New York City Metropolitan Area, United States🔄 Updated October 2026💼 5 investments📅 15 years investing🗓 Last invested Jan 2022
VC🌍 United States
5
Total investments
3
Early stage
1
Mid stage
0
Late stage
15y
Years active

Portfolio

4 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Advisor and Investor
Jan 2022
Extra is reinventing the credit journey to set you up for success. We’re making credit safer, smarter, and more enjoyable through products that incentivize good credit habits. Max Hellerstein, Cyrus Summerlin, and Biren Shah co-founded Extra in 2020 to address the profound challenge of credit building. A solid credit history is an essential part of life, but millions of Americans can't get or don't want to use a credit card. Our co-founders shared a passion for solving this issue, and took ownership in creating a new kind of solution. Since then, nearly 200,000 people have become Extra members who are safely building their credit with the Extra Debit Card, the first debit card that builds credit and earns rewards points. ​And it really works: check out our 2000+ reviews, and 1900+ 5-star reviews. As Extra continues to grow, we keep our core values close to heart. Extra was created to bring clarity and transparency to an industry historically defined by fine print and predatory offers. We’re always straight up. If we ask you for something, we’re going to tell you why. We make it clear how our products work, and hide nothing behind the curtain. We aspire to make credit actually enjoyable instead of anxiety-inducing or intimidating. Across the Extra experience, from our concierge at your service in under 60 seconds, to our next level rewards and giveaways, everything we do is to make credit not only easier, but more fulfilling and more engaging. And most of all, Extra is working to make the power of credit safely accessible to more people. Our entire approach to credit is to create new ways to say yes; to invent smarter credit building possibilities that work for everyone. We actually want to set people up for success - to enable and encourage everyone to do their best with credit. It's a job we believe is never done, and we're on it every day.
Investor
Oct 2015
Vidmob is the creative data company. Its AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media. Vidmob’s approach to using creative data drives brand consistency, reduces creative and media waste, and increases overall business performance across the funnel. As the industry pioneer and leader in creative data, the power of Vidmob’s platform lies in its integrations across the digital ad ecosystem, its analysis of every creative attribute – combined with their associated performance – for over 18 million ad creatives and its unique approach combining human insight and machine data. A portion of every dollar Vidmob receives helps provide access to technology through product donation and technology education through its 501 (c)(3) Vidmob Gives. The company has received over $210 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Ad Age’s Best Places to Work and Digiday’s Most Innovative Technology Award.
Investor
Jun 2013
FaithStreet helps people find meaning in community. We do this through connecting people to faith communities and helping faith communities raise money. Our vision is to help the world's 10 million religious communities grow in members, dollars and impact. Since our national launch, over 13,000 communities have joined FaithStreet, and we’re just getting started. We’re based in NYC.
investor
Jan 2011
Berkshire Natural was established in 2009 by co-founders Alden Bourne and David Starr, two fathers that recognized the importance of healthy living for their families and wanted to help improve the lives of others. Berkshire Natural's mission is to help people live healthier lives by making delicious, organic and natural foods available. They also educate consumers about the importance of protecting the environment and about the value of buying local foods. Serving the Boston and Massachusetts region, products include Healthy Vending Services and Boston Healthy Office Snacks. www.berkshirenatural.com.
Experience · 7 entries
All (7)
Investments (5)
2022
Advisor and Investor
Jan 2022
Extra is reinventing the credit journey to set you up for success. We’re making credit safer, smarter, and more enjoyable through products that incentivize good credit habits. Max Hellerstein, Cyrus Summerlin, and Biren Shah co-founded Extra in 2020 to address the profound challenge of credit building. A solid credit history is an essential part of life, but millions of Americans can't get or don't want to use a credit card. Our co-founders shared a passion for solving this issue, and took ownership in creating a new kind of solution. Since then, nearly 200,000 people have become Extra members who are safely building their credit with the Extra Debit Card, the first debit card that builds credit and earns rewards points. ​And it really works: check out our 2000+ reviews, and 1900+ 5-star reviews. As Extra continues to grow, we keep our core values close to heart. Extra was created to bring clarity and transparency to an industry historically defined by fine print and predatory offers. We’re always straight up. If we ask you for something, we’re going to tell you why. We make it clear how our products work, and hide nothing behind the curtain. We aspire to make credit actually enjoyable instead of anxiety-inducing or intimidating. Across the Extra experience, from our concierge at your service in under 60 seconds, to our next level rewards and giveaways, everything we do is to make credit not only easier, but more fulfilling and more engaging. And most of all, Extra is working to make the power of credit safely accessible to more people. Our entire approach to credit is to create new ways to say yes; to invent smarter credit building possibilities that work for everyone. We actually want to set people up for success - to enable and encourage everyone to do their best with credit. It's a job we believe is never done, and we're on it every day.
2015
Investor
Oct 2015
Vidmob is the creative data company. Its AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media. Vidmob’s approach to using creative data drives brand consistency, reduces creative and media waste, and increases overall business performance across the funnel. As the industry pioneer and leader in creative data, the power of Vidmob’s platform lies in its integrations across the digital ad ecosystem, its analysis of every creative attribute – combined with their associated performance – for over 18 million ad creatives and its unique approach combining human insight and machine data. A portion of every dollar Vidmob receives helps provide access to technology through product donation and technology education through its 501 (c)(3) Vidmob Gives. The company has received over $210 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Ad Age’s Best Places to Work and Digiday’s Most Innovative Technology Award.
2013
Investor
Jun 2013
FaithStreet helps people find meaning in community. We do this through connecting people to faith communities and helping faith communities raise money. Our vision is to help the world's 10 million religious communities grow in members, dollars and impact. Since our national launch, over 13,000 communities have joined FaithStreet, and we’re just getting started. We’re based in NYC.
2012
Lua Technologies
Investor
2012
2011
Mother New York
CFO Mother NY Advertising and MD Mother Ventures
Jan 2011
Show all 7 entries ↓
Investment activity
2011–2022 · 5 investments
2011120121201312015120221
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