Steve Westover

Our mission is simple, we want you to ride your bike and love it. At PNW we make industry leading components and deliver them at lower prices than you’re used to paying, so you have more money in your pocket for important things, like post ride burritos... we love those too. On top of that, every PNW Product comes with an industry leading 3 year warranty because your 2 wheeled best friend deserves long term love and support.

alder is a line of outdoor recreation apparel for women.

Cycling with a vision for a better tomorrow. Born in Seattle, crafted in Italy. Footwear launching 2025.

The evolution of energy use through humanscale, connected batteries.

DESIGNING. ENGINEERING. TESTING. PRODUCING. LOCALLY MADE CARBON FIBER BIKE FRAMES.

Our mission is simple, we want you to ride your bike and love it. At PNW we make industry leading components and deliver them at lower prices than you’re used to paying, so you have more money in your pocket for important things, like post ride burritos... we love those too. On top of that, every PNW Product comes with an industry leading 3 year warranty because your 2 wheeled best friend deserves long term love and support.

alder is a line of outdoor recreation apparel for women.

Cycling with a vision for a better tomorrow. Born in Seattle, crafted in Italy. Footwear launching 2025.

The evolution of energy use through humanscale, connected batteries.

A French word for bird, Oiselle (pronounced: wa-zell) alludes to the powerful sense of freedom that most runners know and love. Helping women get there - and enjoy its emotional and physical benefits - is what the brand is all about. We are a fast growing online business, with a flagship store at University Village in Seattle, and a virtual and IRL running team of dedicated women athletes around the country. Simple. Clean. Enduring. Every aspect of our apparel was created to look as good as it feels. Our goal is to deliver the ideal garment: one that is refreshingly unique, fashion forward, and precisely designed for women runners. Our mission - run in what you love. Go fast, take chances.