Stephen Rust

P.ai is a Creative Analytics platform, with a sprinkle of AI. ✨

Layered Reality was founded in 2017 by Andrew McGuinness. It started with the idea of using the latest digital, theatrical and physical techniques to transport experience seekers into another world. The first experience, SOMNAI, launched in London in March 2018 to widespread praise for its innovation. It is now featured in Digital Catapults Immersive Hall of Fame. Since then, Layered RealityTM has won multiple awards. Jeff Waynes The War of the Worlds: The Immersive Experience received the prestigious 2020 THEA Award for Innovation, described by the Evening Standard as the Oscars of the industry, as well as the award for Best Innovation at the British Youth Travel Awards in 2019. The Gunpowder Plot was created in partnership with Historic Royal Palaces. In 2021 it was the recipient of the Epic Megagrant by Fortnite developers, Epic Games. It has also been named one of the absolute best things to do around the world in 2022 by Time Out. In July 2025 Layered Reality launched Elvis Evolution, the first iteration of a 10 year global and exclusive agreement to tell Elvis Presleys story in the immersive space. Based at the Excel London the experience is a two hour long journey in Elvis shoes featuring three themed bars and two live bands. Recreated with incredible attention to detail…To make us feel like we are truly there - City AM Elvis Evolution puts a new spin in the saga... Will entertain younger audiences and delight older fans - Time Out Layered Reality has had experiences featured in the top 10% of all attractions globally for the past 6 consecutive years (TripAdvisor) and is widely recognised as a leader in immersive entertainment. "The future of entertainment" - Design My Night "An assault on all five senses" - Metro

P.ai is a Creative Analytics platform, with a sprinkle of AI. ✨

Layered Reality was founded in 2017 by Andrew McGuinness. It started with the idea of using the latest digital, theatrical and physical techniques to transport experience seekers into another world. The first experience, SOMNAI, launched in London in March 2018 to widespread praise for its innovation. It is now featured in Digital Catapults Immersive Hall of Fame. Since then, Layered RealityTM has won multiple awards. Jeff Waynes The War of the Worlds: The Immersive Experience received the prestigious 2020 THEA Award for Innovation, described by the Evening Standard as the Oscars of the industry, as well as the award for Best Innovation at the British Youth Travel Awards in 2019. The Gunpowder Plot was created in partnership with Historic Royal Palaces. In 2021 it was the recipient of the Epic Megagrant by Fortnite developers, Epic Games. It has also been named one of the absolute best things to do around the world in 2022 by Time Out. In July 2025 Layered Reality launched Elvis Evolution, the first iteration of a 10 year global and exclusive agreement to tell Elvis Presleys story in the immersive space. Based at the Excel London the experience is a two hour long journey in Elvis shoes featuring three themed bars and two live bands. Recreated with incredible attention to detail…To make us feel like we are truly there - City AM Elvis Evolution puts a new spin in the saga... Will entertain younger audiences and delight older fans - Time Out Layered Reality has had experiences featured in the top 10% of all attractions globally for the past 6 consecutive years (TripAdvisor) and is widely recognised as a leader in immersive entertainment. "The future of entertainment" - Design My Night "An assault on all five senses" - Metro

London Design Festival is an annual event established to celebrate and promote London as the creative capital of the world. The Festival provides a platform for the creative talent at work and creates a unique opportunity to visit over 400 specific events and activities over nine days, reflecting the diversity of world-class design talent throughout the city. Next edition: 16-24 September 2023.