12
Total investments
8
Early stage
2
Mid stage
1
Late stage
7y
Years active
Portfolio
12 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Angel Investor
Nov 2024
Cernel has built an AI-native platform that automates the entire product data pipeline: ingesting raw supplier data, enriching it with verified attributes from brand databases and product registries, generating descriptions in the right tone of voice across multiple languages, creating lifestyle imagery, and formatting everything for each sales channel.
Cernel is already used by prominent e-commerce brands across fashion, beauty, sporting goods, and home & furniture - including names like Matas, Firtal, Hummel, Vero Moda og Mollyogmy.
The platform handles everything from automatic product classification and attribute extraction to multilingual content generation and feed optimization.
Early results show the impact is substantial:
- 95% reduction in time to market - equivalent to saving 2 full-time employees per customer
- 85% reduction in manuel cost pr sku - when structured attributes are added to product data for one major fashion brand
- 15% increase in conversion - due to better Images created based on good product data.
- 5% to 100% attribute completeness - taking products from bare-minimum data to fully optimized catalogs.
Board Member
Oct 2023
Adversus is an outbound auto dialer that helps telemarketing, fundraising, and appointment scheduling businesses streamline their outbound and inbound activity, automate manual processes, and provide valuable insights.
Adversus allows you to customize your dialing strategy with numerous features. Choose between Predictive, Progressive, or Manual dialing - or mix them up! Make all daytime activities easier for managers and employees with tools for workflow improvement and time optimization.
Adversus is built by people from the telemarketing industry, and we work every day to create the best possible solution for our customers. We believe in user-driven innovation, and our customers have made us understand the need to engage with clients in a whole new way.
Adversus was founded in 2015, with the platform being launched in 2016 after one year of developing and testing. Today, we have customers in 34 different countries spread across five continents.
Angel Investor
Feb 2023
Let’s reach your personalization potential
At Relewise, we provide our customers with the competitive edge of true personalization, so they can deliver unique user experiences. We want your business to reach its personalization potential, and we want to help you all the way.
Customized results at warp speed
We offer a personalization platform with an outstanding ability to provide personalized search and recommendation results. Based on real-time user behavior, our platform adapts to the user’s unique interests and actions and provides excellent results at warp speed. The result is fantastic user experiences, and e-commerce businesses benefit from the platform’s extreme adaptability, flexible integration, super-fast engine, and automized learning.
Search in products, variants, categories, and content, present personalized product recommendations, personalize the sort order when category browsing and triggers e.g. for marketing automation.
Relewise supports millions of products and variants, where all data gets persisted, and where data is analyzed and used real-time with zero delay.
Everything working smoothly in both B2C and B2B. Furthermore, Relewise fully embrace B2B with targeted features such as support for personalization in customer-specific assortments, customer segmentation, and multi-user customer accounts (and baskets).
No hot air, lots of straight talk, and never a dull moment
We believe that great relationships are everything and that great dialogue is where they start. That’s why our product changes with the needs of our customers and why we are dead serious about providing the highest HOW product quality and above-and-beyond service. Trust is our strongest currency, and we promise to give you all honest talk and no hot air sales pitches. We also promise to keep things interesting – we are driven by a never-ending desire to explore and to develop something better than what is.
Contact us to hear more: https://www.relewise.com/book-a-demo
Angel Investor
Jan 2023
Powering experience makers.
That’s what we do at Understory.
Our platform gives you all the tools you need to run an experience business. Bookings, payments, and marketing made simple, so hosts and experience creators can focus on creating unforgettable experiences.
We see ourselves as the "understory" for our hosts.
In nature, the understory is a part of the forest – a hidden but essential space where growth happens, connections are built, and potential is nurtured.
Understory is here to lift, nourish, and empower those shaping the world of experiences.
Angel Investor
Jul 2022
We’re a blend of experienced Intellectual Property professionals: patent attorneys, software entrepreneurs, administrators, and design and development gurus who have run and sold successful businesses. Learning from our experiences, we now seek to bring meaningful change to the world of IP.
Angel Investor
Jun 2021
Youve probably tried everything to change the behavior of your employees to reduce musculoskeletal disorder pains and sick leave rates:
-Special work tables
-Ergonomic chairs
-Trainers and coaches
But yet, the employees keep going back
to their bad habits, and the challenges persist.
Productivity suffers. Costs keep rising.
It feels like an endless cycle, doesnt it?
Its frustrating.
You invest in solutions, but MSDs continue to plague
your workforce, draining resources and morale.
Traditional approaches just arent cutting it.
What if you could break the cycle of bad behavior
and actually do effective MSD prevention?
At Precure, weve made this possible with our AI-powered,
gamified solution that genuinely changes employee behavior, for good.
Heres what makes our approach so great:
Lasting Behavior Change:
Our MLI® solution doesnt just educate;
it transforms habits through engaging, interactive experiences.
Data-Driven Precision:
We track complete physical behavior,
identifying exact risk areas and tailoring interventions in real-time.
Proven Results:
• 43% pain reduction in 6 weeks
• 25%+ decrease in risk behavior
• Some tasks become entirely risk-free
Industry leaders like Zurich Insurance, ISS,
and Novozymes rely on our solution.
25 years of workplace health experience,
guided by skilled physiotherapists.
Imagine breaking the cycle of recurring costs
and seeing real, sustainable reductions in sick leave expenses.
Envision a workplace where improved employee health
isnt just a goal, but a daily reality.
Picture a data-driven solution that doesnt just meet health standards
but sets new benchmarks in long-term employee well-being.
Over 10,000 employees have embraced our MLI® product,
experiencing lasting improvements in health and productivity.
Ready to break the cycle and redefine workplace health in your organization?
Reach out.
Angel Investor
May 2021
Do more than just surveys - get insights into the entire Employee Experience with Zoios People Analytics™. Find new and data-driven ways to increase well-being and performance. Understand the entire Employee Experience and Reduce Turnover.
Angel Investor
Mar 2021
Focus on whats creating value for you and your customers. Stedger connects the order and product management software of suppliers with e-commerce platforms of their customers. Suppliers: - Control what products to share with whom. - Lower the barrier of entry for new e-commerce clients. - Retain existing e-commerce clients and automatically notify of new available products. - Save time on manual product sharing, support and dropship order management. Ecommerce: - Save countless hours when creating products from existing or new suppliers - including product dimensions, price, images, etc. - No technical knowledge required. We provide full support throughout your membership (for both free and paid). - Make dropshipping easy breezy. No more forwarding dropshipping orders. - Ensure that products you dropship are in stock before. We want to be the future of e-commerce and supplier relationships.
Angel Investor
Sep 2020
DigitalGuest is a powerful guest experience platform including upselling, communication and guest service - all in one web app.
Were here to help you maximize revenue and guest satisfaction trough our sustainable and digital solution for the hospitality industry.
Angel Investor
Sep 2020
LabelHub is Software as a Service (SaaS) for the label and flexible packaging industry.
LabelHub is an online platform tailored specifically for Digital Label Manufactures to increase overall productivity and save precious time. LabelHub uses the latest technology and is continuously updated with new features.
We are based in Denmark and our software is developed from +20 years of experience in the label and flexible packaging industry working with digital printing, workflow automation and customer web portal solutions.
Our SaaS solution requires no installation or maintenance.
LabelHub is the future for Digital Label Manufacturers.
Please contact us for a demo +4520875169 | pv@labelhub.com
Angel Investor
Jun 2020
PriceShape is a Software as a Service (SaaS) company, specializing in competitor price monitoring for e-commerce companies and brands - enabling them to win more sales and maximize revenue. We help online sellers optimize their pricing strategy, based on competitor data - including prices, stock, and assortment.
With PriceShape, you get a complete overview of competitors product prices, displayed in your personalized dashboard. We also specialize in providing our users with a wide variety of dynamic pricing rules & strategies that fit every need. Utilizing these features gives our customers the pricing agility they need to improve decision-making, based on their competitive situation.
Moreover, we give you the opportunity to use the competitive pricing knowledge in your Google Shopping feed. Through our feed editor, its possible to insert price tags in your feed, which allows for your ad spend to be directed at the products where your most competitive and earn a good profit margin.
This intelligent segmentation of your CPC campaigns will prevent you from wasting ad spend on products that youre too expensive on, and provides a huge boost to your ROAS.
Board Member
Sep 2019
team.blue is an ecosystem of successful brands working together across regions to provide customers with everything they need to succeed online. 60+ successful brands make up the group; within those brands, over 2700 experts serve its 3.3+ million customers across Europe and beyond.
team.blues brands are a mix of traditional hosting businesses, offering services from domain names, email, shared hosting, e-commerce and server hosting solutions and specialist SaaS providers offering adjacent products such as compliance, marketing tools and team collaboration products. This broad product offering makes it a one-stop partner for online businesses and entrepreneurs across Europe.
Experience · 25 entries
All (25)
Investments (12)
Founder (3)
Board (2)
2025
Founder
Sep 2025
True Collective is a Nordic early-stage VC focused on AI-first B2B software for e-commerce — the systems that keep revenue flowing, products moving and operations stable. Built by operators who’ve scaled and sold companies themselves, we partner closely with founders on GTM, product & AI roadmap, and fundraising. Backed by Denmark’s strongest e-commerce leaders, we help teams validate, test and commercialise faster, and build defensible companies that matter.
Co-Founder
Aug 2025
Builders Collective er et ejendomsinvesteringsselskab drevet af iværksættere.
Vi investerer i og udvikler ejendomsprojekter med samme dedikation og ansvarsfølelse, som hvis det var vores egne hjem. Med en ejerdrevet tilgang skaber vi gennemtænkte løsninger, der holder til glæde for både lejere, investorer og lokalsamfund.
Hos os er der ingen mellemled, kun mennesker med hånden på kogepladen. Vi tror på tillid, kvalitet og detaljer, og vi vælger kun de projekter, vi selv vil være stolte af at eje.
Bygget på tillid. Skabt til at holde.
Limited Partner
Mar 2025
Nordic Investment Opportunities A/S (NIO) pioneers in providing access to best-in-class private market funds for professional investors such as family offices, foundations, institutions and high-net-worth individuals.
We bring the skills required for high-quality fund selection, due diligence, investment processes, and ongoing management of private funds. Our experience is drawn from wide career backgrounds, all necessary for a comprehensive understanding of the private funds in which we invest.
NIO is registered with the Danish Financial Supervisory Authority (DFSA or Finanstilsynet) and is authorized to operate as an Alternative Investment Fund Manager (AIFM) in Denmark.
2024
Angel Investor
Nov 2024
Cernel has built an AI-native platform that automates the entire product data pipeline: ingesting raw supplier data, enriching it with verified attributes from brand databases and product registries, generating descriptions in the right tone of voice across multiple languages, creating lifestyle imagery, and formatting everything for each sales channel.
Cernel is already used by prominent e-commerce brands across fashion, beauty, sporting goods, and home & furniture - including names like Matas, Firtal, Hummel, Vero Moda og Mollyogmy.
The platform handles everything from automatic product classification and attribute extraction to multilingual content generation and feed optimization.
Early results show the impact is substantial:
- 95% reduction in time to market - equivalent to saving 2 full-time employees per customer
- 85% reduction in manuel cost pr sku - when structured attributes are added to product data for one major fashion brand
- 15% increase in conversion - due to better Images created based on good product data.
- 5% to 100% attribute completeness - taking products from bare-minimum data to fully optimized catalogs.
Co-Founder
Aug 2024
A group of visionary entrepreneurs came together with a collective dream of taking charge of their family legacy.
As former entrepreneurs they were used to driving progress, taking action and spotting new innovative ways of doing things to create impact and value.
That’s why they decided to join forces and build a private multi-family office to foster and enable truly independent and informed decisions in all financial and investment-related matters, and furthermore take advantage of their shared values – both financially but foremost as families.
In other words, they built what they needed for themselves: a collective home for their investments and purpose driven activities.
Dreamers Collective will create enduring family legacies and wealth based on purpose driven activities where our entrepreneurship can make impact, and investments allocated in multiple diversified asset classes that live up to our high demands.
We lean on years of investment experience, operational wisdom which has generated impact, as well as our unique access to sought-after world-class investment opportunities.
This is Dreamers Collective: A collective for our family legacy
Show all 25 entries ↓
Investment activity
2019–2024 · 12 investments
Recent (last 2 years)Earlier
