Shane Bradley

Founder Petdirect

📍 Auckland, Auckland, New Zealand🔄 Updated September 2026💼 16 investments📅 13 years investing🗓 Last invested Dec 2024𝕏 @upgrade_to_unlock
VC🌍 New Zealand
16
Total investments
5
Early stage
4
Mid stage
5
Late stage
13y
Years active

Portfolio

16 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Dec 2024
Sence is an AI‑powered Conversational Intelligence platform that leverages advanced AI to analyze online conversations in real time, transforming overwhelming volumes of comments into clear, precise, actionable insights.
Investor
Dec 2024
The new way to track, manage and report all non-payroll employee costs and payments. No more reimbursements, invoices or gift cards. That’s Extraordinary. Give every employee an Extraordinary card to show they’re valued and trusted, boosting satisfaction, engagement, and retention. Plus, it simplifies reconciliation and reporting—which you already know your accounting team will love. Its the easiest win-win in business.
Investor
Apr 2024
Sharesies is an empowering wealth app on a mission to give someone with $5 and someone with $5 million the same money opportunities. Since launching in 2017, we’ve grown to provide access to Invest, Save, and KiwiSaver all in one place. Now, over half a million people use Sharesies to invest in the share market—and their financial future. No one knows retail investors quite like us. We partner with companies to offer capital raises, and engage and reward their employees through Staff Shares. Find out more on our website—go to About > For companies. We’re a proudly certified B Corp and Living Wage Employer. Our goal is to help as many people as possible to grow their wealth, and together we plan to impact generations to come. Sound like something you’d like to be a part of? Head to About > Careers on our website to see if there’s a role suited to you. 💁
Investor
Feb 2024
Trev is your trusty farm reporting software. Build and control your farm database to drive productive, profitable and sustainable insights to share across a farming operation. Be guided through a weekly reporting framework that takes less than 10 mins to complete. Trev scrutinises, structures and stores your info. It’s then instantly available to view and analyse in a range of templated and customisable dashboards to provide valuable business insights.
late stageFarming
Investor
Jan 2024
Starboard is a software platform that provides insights on global maritime activity for government and geospatial intelligence analysts. It helps teams tackle critical environmental and societal challenges—from the detection of illegal fishing to assessing vessels for COVID-19 and biosecurity threats.
Investor
Mar 2022
Projectworks is professional services automation software that helps consulting firms grow. As a project intelligence platform, Projectworks connects time tracking, expense tracking, resource management, invoicing, and financial reporting in one live system. It gives you the visibility to see what’s working, fix what’s not, and scale your firm with confidence. The team behind our project intelligence platform has 150+ years of collective experience in professional services. These days, our software is used and loved by 20,000+ consultants across 56 countries, who have invoiced $3 billion within the platform. On average, Projectworks customers grow by 20% in their first year of use. Integrated Time Tracking Software That Enables Smarter Resourcing and Billing: Projectworks time tracking software brings your time and expenses into one accurate, connected system. Say goodbye to costly, non-billable admin and make smarter resourcing and billing decisions. Resource Management Software That Makes Capacity Planning Crystal Clear: Projectworks resource management software lets you accurately plan your capacity, prevent utilization guesswork, and keep your projects on time and budget. Invoicing Software That Connects Time, Expenses, and Billing Data Seamlessly: Projectworks invoicing software eliminates disconnected systems and costly finance admin, improving invoice accuracy, controlling WIP, and improving your cash flow. Live and Accurate Project Management Reporting That Keeps Every Project Profitable: Projectworks delivers project management reporting that’s designed for professional services firms. You’ll get access to live WIP reports, utilization rate, margins, project financial reporting, and real-time dashboards that help you keep your projects and profitability healthy. Want to see how Projectworks can accelerate your firms profitability and growth? Speak to an expert at https://projectworks.com/book-a-demo.
Investor
Mar 2022
Cleaning and personal care products delivered as a powder that dissolves in water at home. Beautiful, effective, and affordable products to enable reduce and reuse at a global scale, eliminate emissions from shipping water, prevent billions of bottles from going to landfill, and help save the planet from drowning in single-use packaging. Commercially purposeful and purposefully commercial. We are reimagining effective and sustainable essential products, eliminating packaging waste, and demonstrating success in a circular economy. #supercleansupergreen
Investor
Nov 2021
Triathlon Drafting Detection System The Revolution is Now
Investor
Jan 2021
New Zealand SKINCARE FOUNDRY We pride ourselves on delivering products built from the pillars of ritual, character and fate. Each product is infused with bespoke Triumph & Disaster aromas, natural blends of complex notes that evoke old fashioned values from simpler times. We don't test on animals other than ourselves and we proudly utilise ingredients derived from nature but engineered with science, because we want to make clean, safe and efficient products that will make a difference.
Investor
Nov 2020
Customer loyalty software that works in-store and online. Get started at www.marsello.com
Investor
Nov 2019
A village brewery on the Balmain Peninsula in Sydney.
Investor
Aug 2018
Snowball Effect is changing the way that Kiwis invest in private companies. Through a range of capital raising options, Snowball Effect improves access to finance for high growth companies, and provides an easy channel for the public to discover and invest in those companies. Were simplifying online angel investing, venture capital, private equity and equity crowdfunding.
Investor
Aug 2017
We're starting a new wine on tap movement because the current by-the-glass experience sucks. A stainless steel keg is essentially a small winery vat, therefore requires minimal handling and minimal sulphur (preservatives). With wine on tap there is minimal wastage. From the keg, wine is exactly as our winemaker intended, as kegged wine slows down the ageing process. Frankly it's the biggest innovation in wine since the screw-cap. Join the movement - don't settle on bad wine - have a Riot. Riot wines - Riot Rosé, Riot Blanc and Riot Rougé
Investor
Nov 2015
homes.co.nz is freeing up property data in New Zealand via a single beautiful interface. We have over 1.7 million NZ properties online. Whether you're buying, selling or dreaming; there's more free data on homes.co.nz than any other property site. From sales histories dating back years, to HomesEstimates updated monthly. Do your research on homes.co.nz, and leverage our agent search tool to find your ideal agent when it comes time to sell. We're a privately funded company having built data relationships with councils, banks, insurance companies and government departments. Only Real Estate Agents can list on Homes.co.nz. We believe they are a key during the journey of selling a home as they bring a wealth of marketing, negotiation and pricing insights to the table.
Investor
Aug 2015
Goodnest's mission is to make your life easier, starting in your home. We use technology to improve the quality and lower the price of consumer services throughout the APAC region. Follow us to hear about job opportunities and news about Goodnest.
Show all 16 investments ↓
Experience · 25 entries
All (25)
Investments (16)
Founder (9)
2024
Investor
Dec 2024
Sence is an AI‑powered Conversational Intelligence platform that leverages advanced AI to analyze online conversations in real time, transforming overwhelming volumes of comments into clear, precise, actionable insights.
Investor
Dec 2024
The new way to track, manage and report all non-payroll employee costs and payments. No more reimbursements, invoices or gift cards. That’s Extraordinary. Give every employee an Extraordinary card to show they’re valued and trusted, boosting satisfaction, engagement, and retention. Plus, it simplifies reconciliation and reporting—which you already know your accounting team will love. Its the easiest win-win in business.
Investor
Apr 2024
Sharesies is an empowering wealth app on a mission to give someone with $5 and someone with $5 million the same money opportunities. Since launching in 2017, we’ve grown to provide access to Invest, Save, and KiwiSaver all in one place. Now, over half a million people use Sharesies to invest in the share market—and their financial future. No one knows retail investors quite like us. We partner with companies to offer capital raises, and engage and reward their employees through Staff Shares. Find out more on our website—go to About > For companies. We’re a proudly certified B Corp and Living Wage Employer. Our goal is to help as many people as possible to grow their wealth, and together we plan to impact generations to come. Sound like something you’d like to be a part of? Head to About > Careers on our website to see if there’s a role suited to you. 💁
Investor
Feb 2024
Trev is your trusty farm reporting software. Build and control your farm database to drive productive, profitable and sustainable insights to share across a farming operation. Be guided through a weekly reporting framework that takes less than 10 mins to complete. Trev scrutinises, structures and stores your info. It’s then instantly available to view and analyse in a range of templated and customisable dashboards to provide valuable business insights.
late stageFarming
Investor
Jan 2024
Starboard is a software platform that provides insights on global maritime activity for government and geospatial intelligence analysts. It helps teams tackle critical environmental and societal challenges—from the detection of illegal fishing to assessing vessels for COVID-19 and biosecurity threats.
Show all 25 entries ↓
Investment activity
2013–2024 · 16 investments
201312015220171201812019120201202122022220245
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