Siran Xu

We’re hellbent on serving player needs through unapologetically deep games that give everyone the chance to connect, to compete, and to be infinitely delighted by stories they are at the center of.

We’re hellbent on serving player needs through unapologetically deep games that give everyone the chance to connect, to compete, and to be infinitely delighted by stories they are at the center of.

NetEase Games, the video games division of NetEase, Inc., is a leading global video game developer and publisher, with operations in nine countries including owning global games studios that operate independently in North America, Europe and Japan. We have developed and published international titles such as Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint. NetEase Games works with other industry leaders and premium intellectual property holders to co-develop, distribute and market video games and content to players globally. Since our founding in 2001, we have developed or published hundreds of mobile, console and PC video games.

McKinsey & Company is a global management consulting firm. We are the trusted advisor to the worlds leading businesses, governments, and institutions. We work with leading organizations across the private, public and social sectors. Our scale, scope, and knowledge allow us to address problems that no one else can. We have deep functional and industry expertise as well as breadth of geographical reach. We are passionate about taking on immense challenges that matter to our clients and, often, to the world. We work with our clients as we do with our colleagues. We build their capabilities and leadership skills at every level and every opportunity. We do this to help build internal support, get to real issues, and reach practical recommendations. We bring out the capabilities of clients to fully participate in the process and lead the ongoing work.