Simon Dent

Golden Gin Premier Cru. The Spirit of the Oasis.

What if you wanted to really move the needle on health? For a start you’d have to recognise that telling the consumer to change hasn’t worked and it is unlikely it ever really will. They eat a lot of junk. Everyone does. It’s completely normal and rather a large part of living in the 21st century. What you need to do is take the junk out of the junk. A lot of it That’s what Believe in Science does We’ve made a doughnut with 150 calories That’s the same as a slice of buttered toast Unbelievable Wait till you taste it. Makes you think what might be possible

We are a foot and shoe care company for the everyday athlete. Our mission is to Inspire and protect everyday athletes, from the ground up. We will do this with products, advice, content and motivation to help all athletes take care of their feet - and what they put on them - to keep them putting one foot in front of the other.

Golden Gin Premier Cru. The Spirit of the Oasis.

What if you wanted to really move the needle on health? For a start you’d have to recognise that telling the consumer to change hasn’t worked and it is unlikely it ever really will. They eat a lot of junk. Everyone does. It’s completely normal and rather a large part of living in the 21st century. What you need to do is take the junk out of the junk. A lot of it That’s what Believe in Science does We’ve made a doughnut with 150 calories That’s the same as a slice of buttered toast Unbelievable Wait till you taste it. Makes you think what might be possible

Hero was founded by Simon Dent in 2021. Simon qualified as a Lawyer in 2001 and worked at a number of top City Law Firms before realising he had a passion for entrepreneurship. In the last twenty years, Simon has launched and sold a talent management business (sold to InterTalent Group, formerly ROAR Global https://www.intertalentgroup.com/) and most recently, built a creative agency called Dark Horses (www.darkhorses.com). Dark Horses work with some of the biggest brands in the world including Nissan, Peloton, Puma, Just Eat, TikTok and Under Armour. Simon stepped down as the MD of Dark Horses in 2020 but remains a significant shareholder. In four years, Simon built Dark Horses from one employee to fifty with a turnover close to £4m. In 2019, Adweek voted Dark Horses the 5th fastest growing agency in the world. In 2019 Campaign Magazine voted it one of the Best Places To Work in the industry. Prior to working in the world of talent management and advertising Simon owned a sports memorabilia gallery in Covent Garden which he sold to The British Sports Museum (www. britishsportsmuseum.com). He also founded a publishing company called Libros International that had two Sunday Times Best Sellers (Do The Birds Still Sing In Hell By Horace Greasley and Race Against Me by Dwain Chambers). Simon has never been far from his love of managing well known sports personalities. In the last fifteen years he has managed the careers of Chris Kamara, Jimmy Bullard, Jimmy Floyd Hasselbaink, Nick Easter, Vinnie Jones, John Barnes and Martin Offiah, to name a few. HERO manage the careers of Heroes from a range of sports. With years of experience, genuine mentorship and a focus on well-being, we support Heroes in the prime of their careers. Infused with strategic and branding expertise we help maximise the opportunities a career in sport provides. Clients include Chris Kamara, Jeff Stelling, Jermain Defoe, Warren Gatland, Kruise Leeming, Martin Offiah & Jamie Peacock

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