Shib Hussain

Welcome to Novela, the future of digital skills development in the AI age. Our platform offers a unique, story-based approach to learning, where users become protagonists in their own educational journey. By interacting with simulations and developing the narrative, students hone master skills such as problem-solving, critical thinking, and data analysis—all essential for thriving in todays digital landscape. Our first simulation covers paid search marketing (PPC), placing learners in a fictional retailer with real-world challenges. Already in use at Ivy League colleges and elite European institutions, Novela is reshaping how educators train the skills todays marketers need.

Welcome to Novela, the future of digital skills development in the AI age. Our platform offers a unique, story-based approach to learning, where users become protagonists in their own educational journey. By interacting with simulations and developing the narrative, students hone master skills such as problem-solving, critical thinking, and data analysis—all essential for thriving in todays digital landscape. Our first simulation covers paid search marketing (PPC), placing learners in a fictional retailer with real-world challenges. Already in use at Ivy League colleges and elite European institutions, Novela is reshaping how educators train the skills todays marketers need.

A WPP company, Design Bridge and Partners is a global brand design agency. With 850 creative minds across 16 studios worldwide, we design brands with the power to move people, stirring emotion to drive action. ​ ​Experts in brand strategy, brand identity, brand experience and brand effectiveness, we work in partnership with our clients to build and translate emotion into equity, ultimately designing what brands stand for into how they stand out.​ ​Globally our clients include the BBC, Coca-Cola, Diageo, Heineken, HSBC, Lenovo, Mastercard, Mondelez, NASA Artemis, Tencent, Reckitt and Unilever.

Our mission is to build the worlds most entertaining and immersive crime experiences.

R/GA is an independent creative innovation company for the intelligence age. We design intelligent brand systems that help businesses get ahead.