Sheryl Goldstein

The IAB Technology Laboratory (IAB Tech Lab) is a non-profit research and development consortium that produces and provides standards, software, tools, and services to drive growth and efficiency in the global digital media ecosystem.

MAKERS is a media and community brand that exists to accelerate equity for women in the workplace and beyond by forging purposeful partnerships and sharing stories that ignite passion, drive action, and make change. With the largest video collection of womens profiles ever assembled, live events, Emmy-nominated documentaries, and award-winning digital content, MAKERS has been uniting change agents in every industry, at every level, around the issues that matter most, one story at a time. MAKERS also hosts a corporate partnership program to connect and galvanize leaders who are at the forefront of initiatives that impact real change at work and beyond. Get in touch at partners@makers.com and join our community: @MakersWomen on Facebook, Twitter, and Instagram.

Wylei is a venture backed next generation Artificial Intelligence cloud-based machine learning company that uses advanced predictive algorithms to take the guesswork out of digital web, email, mobile, and video campaigns. Recently awarded a broad patent for Adaptive Content. Wylei succeeds by assembling assets and impressions in real-time for truly personalized communication at scale. Wylei also analyzes "​in-flight"​ performance of the campaign to spot non-obvious variables that have led to some of the highest conversion rates in the industry. Wylei fixes the major shortcoming in today's digital marketing. Everyone realizes they need to test their content and optimize their campaigns but today's A/B testing solutions force you to select a single winner that leaves a large % of your target audience not getting the right [or generic one size fits all] content. Enter: Wylei's AUTOMATED RELEVANCY ENGINE. Better than A/B testing is the ability to use pattern matching and go beyond simple segmentation of your audience into the idyllic land of recognizing your prospects and delivering them personally relevant content. Wylei's Adaptive Content(TM) and Predictive Intelligence, delivers emails that adapt to the specific context of open, based on where, how, and when the email is viewed. Wylei’s patented machine learning engine automatically identifies best-fit patterns for each individual and delivers content with the highest odds of conversion, right when the email is opened. Wylei is a trusted partner of major international brands such as Epsilon, Experian, Marriott, Adidas, Dell, Time Inc. and others. https://www.wylei.com/predictive-emails I personally guarantee that we can get measurable lift on any digital marketing campaign that you run today and we will gladly test our ability with a pilot program versus your control efforts. Please reach out to me directly to learn more about Wylei. meg@wylei.com and https://www.wylei.com https://www.wylei.com/video-emails

The IAB Technology Laboratory (IAB Tech Lab) is a non-profit research and development consortium that produces and provides standards, software, tools, and services to drive growth and efficiency in the global digital media ecosystem.

MAKERS is a media and community brand that exists to accelerate equity for women in the workplace and beyond by forging purposeful partnerships and sharing stories that ignite passion, drive action, and make change. With the largest video collection of womens profiles ever assembled, live events, Emmy-nominated documentaries, and award-winning digital content, MAKERS has been uniting change agents in every industry, at every level, around the issues that matter most, one story at a time. MAKERS also hosts a corporate partnership program to connect and galvanize leaders who are at the forefront of initiatives that impact real change at work and beyond. Get in touch at partners@makers.com and join our community: @MakersWomen on Facebook, Twitter, and Instagram.