Sherry Orel

Strategic Growth Architect for PE/VC/Growth-Stage Mid-Market Companies. 4X CEO/Founder, Executive Advisor Specializing in Leadership Systems and Exit Readiness, M&A Strategist, Board Advisor

📍 New York, New York, United States🔄 Updated September 2026💼 8 investments📅 11 years investing🗓 Last invested Jan 2023𝕏 @upgrade_to_unlock
VC🌍 United States
8
Total investments
6
Early stage
0
Mid stage
2
Late stage
11y
Years active

Portfolio

8 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Jan 2023
Getaway is now Postcard Cabins. We offer simple escapes to tiny cabins nestled in nature. At Postcard Cabins, we believe in making space for more free time. Our tiny cabins in nature provide a break from the city, technology, and work, so that guests can recharge and reconnect to who and what matters most. Outposts are located within about a two-hour drive of major metro cities—far enough to disconnect but close enough for a spontaneous escape. Postcard Cabins has 29 Outposts with over 1000 cabins located outside of Atlanta, Austin and San Antonio, Boston, Charlotte and Raleigh, Chicago, Cleveland and Pittsburgh, Dallas, Houston, Los Angeles, Nashville, New York, Portland, Seattle, and Washington, D.C. Experience your own escape into nature here: postcardcabins.com
late stageHospitality
Investor
Sep 2022
Inkwell is revolutionizing executive search by matching forward-thinking companies with Inkwells community of highly educated and experienced professionals to drive more flexibility, diversity, and meaning in the workplace.
Founder, CEO and Angel Investor
Jun 2021
You have reached a crossroads in your business. You need to grow faster, evolve culture, strengthen your leadership team, improve processes, or prepare for an exit. Or do you have a unique challenge? You know you need outside help to lead a process, but where to begin? Finding the right solution for your specific need is a challenge and can be overwhelming. There are many options out there that seem similar. There is risk in selecting the wrong partner, as no business can afford to misfire and squander precious time and financial resources. We work with visionary leaders to assess your needs and short-list solutions to ensure that your leadership teams experience the most meaningful and engaging program available. Our unique strategy of combining neuroscience, habit development, behavior change, and an experiential, multi-sensory approach drives deliberate, lasting change, delivering measurable results for businesses, teams and individuals. We take a solution-agnostic approach to assessing the specific needs of each client to drive the strategy to meet their short and long-term goals.
President & CEO, Shareholder
Sep 2018
Scentered® is a mindfulness lifestyle brand that has created a unique Wellbeing Ritual, teaching people how to use the power or our sense of smell as a tool to direct our thoughts, emotions and actions to live happier lives. Our line of 100% natural, essential oil-based Aromatherapy Balms, Candles, Hair Care and Body Care products provide portable solutions to support mindful transitions through life’s everyday journey. Scentered is positioned at the intersection of Wellness, Mindfulness and (Inner) Beauty. Scentered’s plant-based aromatherapy products are uniquely blended from the finest ingredients sourced around the world to deliver need-based solutions. When applied to your pulse points, the balms provide an instant, personal sensory experience, whilst our candles create a shared sensory experience through ambience and mood-setting. Our eco-conscious values ensure we minimise our carbon footprint while maximising the creative reusability of our packaging. Our six unique, award-winning blends provide purposeful solutions to the most commonly desired emotional states like Sleep Well, De-Stress, Focus, Be Happy, Escape and Love. We encourage you to Stop. Inhale. Reset.™
Investor
Aug 2018
Born fierce. Raised resilient. Welcome to EBY. EBY is a membership-based company driving profits with purpose. EBY, the perfect everyday seamless panty, boasts lightweight fabric that gives a second-skin feel and look while our patented flocking technology prevents sliding and riding. They work as one with your body, so you can run, shape, and shift the world. Providing the utmost convenience for a replenishable product, EBY delivers underwear and purpose monthly, every other month, or quarterly to its community members. Styles and frequency can be customized to the author’s preference. EBY repositions underwear as a tool for empowerment rather than one of seduction. Ten percent of net sales go to the Seven Bar Foundation to empower women out of poverty and into business through microfinance with a small loan. It’s what we call a first break, and that can be as little as $80 or as large as $7,000. This loan enables an underprivileged woman to start or grow her business. As she becomes self-sufficient, the cycle of poverty is broken. Loans are repaid and passed to another woman, creating a multiplier effect. EBY consistently fuels this loop so that it never ends. We’re not about one-time solutions or patching up holes with pretty pink BAND-AID®s, though we love a colorful accessory. We want to consistently fuel the empowerment of women through business. We sustainably source our products in a factory in Sri Lanka that respects the balance between environmental, social, and economic performance. Our factory’s core company pillar focuses on Women’s Empowerment Principles, where we were jointly developed by the United Nations. Tweet. Double Tap. Like. High Five. Backflip.
Investor
Jun 2018
Tripkicks is an add-on to business travel programs that provides the tools to influence traveler behavior. We work with programs around the world to help them better support their travelers, make progress on corporate initiatives, and achieve their program goals.
Investor and Advisor
Jun 2018
Tripkicks is an add-on to business travel programs that provides the tools to influence traveler behavior. We work with programs around the world to help them better support their travelers, make progress on corporate initiatives, and achieve their program goals.
Investor
May 2015
Founded in 2014, Data Inventions and its inaugural product, Alora, revolutionize how discrete manufacturers use information by aggregating data from ERPs; all ages, brands, and types of machines; and shop floor operators to drive real-time operational improvements that enable mid-market manufacturers to compete internationally. For many of today’s U.S.-based discrete manufacturers, “visibility” is a time-consuming process of sifting through piles of reports, correcting bad data from multiple, siloed systems and even guessing—all to uncover and fix whatever is holding back utilization and production on the shop floor. Data Inventions’ Alora solution changes all that. Data Inventions worked with local discrete manufacturers to design and purpose-build Alora, an economical business intelligence option for mid-market manufacturers typically unable to find affordable business intelligence solutions tailored for their complex, multi-SKU work environments. By working seamlessly with the many systems within a manufacturing business to aggregate and then visualize real-time data, Alora allows synchronization of data across the shop floor, enabling managers and supervisors to turn their attention to jobs off track, issues slowing production, machines offline for no good reason and more—working smarter, not harder. Additionally, Alora is designed to scale quickly and cost-effectively across a variety of discrete manufacturing settings (e.g., machining, fabrication, assembly), systems and machine types—achieving ROI in as few as 90 days by revealing production problems, preventing errors, and phasing out defects to improve productivity, uptime, and utilization across the job shop. By aligning people, systems, and machines, Data Inventions turns manufacturing data into manufacturing intelligence that focuses attention where it is impactful and profitable, empowering individuals, teams, and companies to achieve greater success.
Experience · 14 entries
All (14)
Investments (7)
Founder (3)
2025
Co-Owner
Nov 2025
Apprentice is a platform that connects entrepreneurs and business leaders with driven college students, to help tackle their toughest tasks in Marketing, Business Development, Operations, and Data Analytics. Apprentice is committed to promoting professional growth and offering real world experience to students!
Co-Founder
2025
Catapult Group Holdings is a premier holding company that brings together three industry-leading firms specializing in management consulting, recruitment, and marketing services. We empower organizations to reach new heights through strategic guidance, exceptional talent, and innovative marketing solutions.
2023
Investor
Jan 2023
Getaway is now Postcard Cabins. We offer simple escapes to tiny cabins nestled in nature. At Postcard Cabins, we believe in making space for more free time. Our tiny cabins in nature provide a break from the city, technology, and work, so that guests can recharge and reconnect to who and what matters most. Outposts are located within about a two-hour drive of major metro cities—far enough to disconnect but close enough for a spontaneous escape. Postcard Cabins has 29 Outposts with over 1000 cabins located outside of Atlanta, Austin and San Antonio, Boston, Charlotte and Raleigh, Chicago, Cleveland and Pittsburgh, Dallas, Houston, Los Angeles, Nashville, New York, Portland, Seattle, and Washington, D.C. Experience your own escape into nature here: postcardcabins.com
late stageHospitality
2022
Managing Director, Investment Banker
Oct 2022
STS Capital Partners is a global sell-side M&A firm like no other. We are expert guides for private, founder, and entrepreneurial business owners on the journey to achieving an Extraordinary Exit™. The name STS comes from Success to Significance through Selling to Strategics™: a reflection of our mission to help our clients transform business success into personal significance. Our extensive global relationships, world-class team, and proven deal process bring international strategic buyers and investors to the table who deliver maximum financial value. As a result, we help clients fulfill bigger ambitions in life and leave lasting legacies by inspiring charitable donations through our Success to Significance™ program with a goal of raising billions of dollars in new philanthropic and impact capital to support charities like Altruvest, Knowledge Impact Network, and DignityMoves.
Investor
Sep 2022
Inkwell is revolutionizing executive search by matching forward-thinking companies with Inkwells community of highly educated and experienced professionals to drive more flexibility, diversity, and meaning in the workplace.
Show all 14 entries ↓
Investment activity
2015–2023 · 8 investments
2015120184202112022120231
Recent (last 2 years)Earlier