Sherry Jhawar

CEO of Live Tinted | Marketing Disruptor | Digital Flywheel | Beauty Industry | Co-Founder Blended Strategy Group | Founding Team Head of Marketing EOS Products | ex-L’Oreal

📍 United States🔄 Updated September 2026💼 7 investments📅 7 years investing🗓 Last invested Jun 2026
VC🌍 United StatesInvested this quarter
7
Total investments
1
Early stage
2
Mid stage
2
Late stage
7y
Years active

Portfolio

7 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Chief Executive Officer & Board Member
Jun 2026
At Live Tinted we create clean products with intentional shade ranges, powerhouse skincare ingredients with No White Cast™ SPF, and easy to use formats. Inspired by our founder, Deepica Mutyala, we’re focused on making sure everyone feels seen. We have been busy at work the last several years to build a brand where it feels good to be seen! We just celebrated our 6th birthday, and we are so proud of our latest milestones. We started out as a social first, community led brand with one channel and one all star Allure winning multi-tasking product. We are now in over 2,000 points of distribution, with Ulta Beauty in the US, and Sephora in Canada! We sell award winning makeup, suncare, and skincare products across the US, CAN, the UK, and more to come this year! Our Complexion and SPF products have made us the fastest growing prestige brand in our US distribution. We are redefining beauty with inclusive, easy-to-use products that celebrate the beauty in ALL skin tones. Our clean, skincare-powered makeup for all hues have garnered adoration from our community and earned numerous accolades, including Ulta Beautys Emerging Brand of the Year Award, Allures Best of Beauty Awards, the WWD Beauty Inc. Innovative Product of the Year Award! Our high-growth trajectory is fueled by our products, our partnerships, and our team. Our growing team includes: involved founders, inspired investors, and experienced leadership across Retail, Sales, Digital, and Product Development. We are building our team! We are looking for a: - Head of Marketing to join the Leadership and Marketing teams and drive brand awareness - Supply Chain Manager to support our rapidly growing operations team and inventory planning capability - Director of Sales and Education to help fuel the continuous success and growth of our Key Accounts partnerships and education strategies - Field Team expert in Florida and Northern California!
late stageManufacturing
Angel Investor
Apr 2023
ATWATER is a premium skincare brand founded by industry leader Chris Salgardo, previous President of Kiehls and with over 30 years of experience in mens grooming and beauty industry. The brand launched in 2022, the grooming range for men offer high-performance, superior-quality skincare essentials that are smart, simple, and solve his everyday grooming concerns, while making the routine easy to navigate.The ATWATER brand pays homage to the hometown of Mr. Salgardo’s father, Atwater, CA. The brand was further inspired by Salgardo’s love of, great grooming, adventure sport, bright and healthy skin. Packaging was designed for simplicity with clean, non-toxic and highly effective formulas that deliver results through potent actives and comfortable textures.
mid stageRetail
Angel Investor
Jun 2021
Hally is modern, at-home hair color for the next generation. A female-founded startup, Hally is on a mission to build confidence through self-expression and to create totally clean hair products that make it easy to accessorize your hair and experiment with color. Learn more about Hally at hallyhair.com and follow @hallyhair on Instagram and TikTok. Hally is sold at hallyhair.com, Ulta Beauty, Walmart, Target, and Amazon.
early stageManufacturing
Angel Investor
Apr 2021
Were reinventing how we save and share our most favorite places to eat and drink.
Angel Investor
Jan 2021
The Skinny Confidential is a lifestyle brand, blog, book & podcast. Created by Lauryn Evarts Bosstick the mission is to inspire and empower women to be the best versions of themselves.
Angel Investor
Jun 2019
Ally & Taylor Sisters. Friends. Models. In front of the camera, they wear many faces. In everyday life, they go for all-out natural, opting for that barely-there look with only a touch of color to accentuate their finest features. Having worked with some of today’s hottest makeup artists and photographers, they pooled their industry know-how with their no-makeup makeup lifestyle to create NUDESTIX. A simple collection of easy-to-use makeup crayons that cover all the bases and give you a fresh-faced, natural look that works for all faces, that you can apply in all places. Enriched with skin-saving vitamins, antioxidants and moisturizers, each multipurpose NUDESTIX is loaded with just enough color to #gonudebutbetter. Mission We believe a natural look is a perfect fit for any face. We’re all born with our own unique look, so why cover it up with tons of makeup? When it comes to beauty, a little color goes a long way. A touch of color here and there is enough to bring out our finest features, so out with the crazy big collection and in with four simple solutions for face, eyes, lips and even nails. We think doing our makeup should be easy, enjoyable and–above all–fun...
Experience · 10 entries
All (10)
Investments (7)
Founder (1)
Board (1)
2026
Chief Executive Officer & Board Member
Jun 2026
At Live Tinted we create clean products with intentional shade ranges, powerhouse skincare ingredients with No White Cast™ SPF, and easy to use formats. Inspired by our founder, Deepica Mutyala, we’re focused on making sure everyone feels seen. We have been busy at work the last several years to build a brand where it feels good to be seen! We just celebrated our 6th birthday, and we are so proud of our latest milestones. We started out as a social first, community led brand with one channel and one all star Allure winning multi-tasking product. We are now in over 2,000 points of distribution, with Ulta Beauty in the US, and Sephora in Canada! We sell award winning makeup, suncare, and skincare products across the US, CAN, the UK, and more to come this year! Our Complexion and SPF products have made us the fastest growing prestige brand in our US distribution. We are redefining beauty with inclusive, easy-to-use products that celebrate the beauty in ALL skin tones. Our clean, skincare-powered makeup for all hues have garnered adoration from our community and earned numerous accolades, including Ulta Beautys Emerging Brand of the Year Award, Allures Best of Beauty Awards, the WWD Beauty Inc. Innovative Product of the Year Award! Our high-growth trajectory is fueled by our products, our partnerships, and our team. Our growing team includes: involved founders, inspired investors, and experienced leadership across Retail, Sales, Digital, and Product Development. We are building our team! We are looking for a: - Head of Marketing to join the Leadership and Marketing teams and drive brand awareness - Supply Chain Manager to support our rapidly growing operations team and inventory planning capability - Director of Sales and Education to help fuel the continuous success and growth of our Key Accounts partnerships and education strategies - Field Team expert in Florida and Northern California!
late stageManufacturing
2024
Venture Partner
Apr 2024
Founded in 2013, Montage Ventures is an early stage venture capital firm. We back ambitious founders that improve the lives of consumers across fintech, commerce, and healthcare categories. We work for founders, partnering with them to unlock the next level of success. Subscribe to our blog, The Montage Economy, where we dissect the key drivers of todays $26.9 trillion US economy. Our focus lies on three crucial sectors that collectively account for over 50% of the GDP: Financial Services, Healthcare, and Commerce. Through in-depth analyses, we illuminate how these interconnected industries shape our economic landscape and propel innovation forward. Learn more about our portfolio, thesis, and team at www.montageventures.com
2023
Co-Founder, Strategic Ventures
Aug 2023
Blended Strategy Group is a female-founded Los Angeles based creative marketing & communications agency, with a focus on celebrity procurement, influencer marketing, PR and social media. Our goal is to help brands and personalities be more engaging, inclusive, colorful and inspiring.
Angel Investor
Apr 2023
ATWATER is a premium skincare brand founded by industry leader Chris Salgardo, previous President of Kiehls and with over 30 years of experience in mens grooming and beauty industry. The brand launched in 2022, the grooming range for men offer high-performance, superior-quality skincare essentials that are smart, simple, and solve his everyday grooming concerns, while making the routine easy to navigate.The ATWATER brand pays homage to the hometown of Mr. Salgardo’s father, Atwater, CA. The brand was further inspired by Salgardo’s love of, great grooming, adventure sport, bright and healthy skin. Packaging was designed for simplicity with clean, non-toxic and highly effective formulas that deliver results through potent actives and comfortable textures.
mid stageRetail
Show all 10 entries ↓
Investment activity
2019–2026 · 7 investments
20191202132023220261
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