Shari Johnston

Partner, Winning by Design - Account Based Practice | SaaS GTM Strategy | Founder and Board Member, WomeninRevenue.org

📍 San Francisco, California, United States🔄 Updated October 2026💼 2 investments📅 8 years investing🗓 Last invested Jan 2019𝕏 @upgrade_to_unlock
VC🌍 United States
2
Total investments
1
Early stage
0
Mid stage
1
Late stage
8y
Years active

Portfolio

2 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Partner & Board Member- Account Based Strategy Practice Lead
Jan 2019
Winning by Design is the leading growth advisory firm for scaling businesses. From diagnostic insights to system design and deployment, we work with the world’s most prominent brands to architect compounding growth. WbD advisors have mastered the Bowtie Data Model™, the SPICED™ Operating Model, and the GTM Model, having deployed revenue architecture across companies like Canva, Dropbox, Instructure, DocuSign, One Stream, and Five9. These advisors work with your team to help them avoid mistakes, see around corners, and build with confidence while operating at speed. Forward-thinking investors and executive teams work with Winning by Design to assure scalable, sustainable, and durable growth.
Founder and Board Member Womeninrevenue.org
Oct 2018
Women in Revenue is a nonprofit organization committed to advancing the careers of women in revenue-generating roles including sales, marketing, customer success, and revenue operations. Our community includes over 7,500 members who share the belief that women can achieve more by helping and supporting each other through mentorship, networking and coaching - all of which are part of our free membership offering/benefits. Become part of our network and contribute to a culture of mutual growth, empowerment, and leadership. Join today: https://info.womeninrevenue.org/professional-member
Experience · 4 entries
All (4)
Investments (1)
Founder (1)
Board (1)
2019
Partner & Board Member- Account Based Strategy Practice Lead
Jan 2019
Winning by Design is the leading growth advisory firm for scaling businesses. From diagnostic insights to system design and deployment, we work with the world’s most prominent brands to architect compounding growth. WbD advisors have mastered the Bowtie Data Model™, the SPICED™ Operating Model, and the GTM Model, having deployed revenue architecture across companies like Canva, Dropbox, Instructure, DocuSign, One Stream, and Five9. These advisors work with your team to help them avoid mistakes, see around corners, and build with confidence while operating at speed. Forward-thinking investors and executive teams work with Winning by Design to assure scalable, sustainable, and durable growth.
2018
Founder and Board Member Womeninrevenue.org
Oct 2018
Women in Revenue is a nonprofit organization committed to advancing the careers of women in revenue-generating roles including sales, marketing, customer success, and revenue operations. Our community includes over 7,500 members who share the belief that women can achieve more by helping and supporting each other through mentorship, networking and coaching - all of which are part of our free membership offering/benefits. Become part of our network and contribute to a culture of mutual growth, empowerment, and leadership. Join today: https://info.womeninrevenue.org/professional-member
Digby SF (Aquired by Winning by Design)
Principal and Consultant
Aug 2018
1999
Holiday Channel/Santa.com
Marketing Manager
Jul 1999