J. Scott Tapp

FanBeat is revolutionizing the way we watch sports and other live entertainment events with live-action gaming, letting fans play along while consuming their favorite content. We partner with sports teams, leagues and media companies, providing a digital asset they can monetize while creating an immersive experience and competition that keeps fans engaged game after game. FanBeat's active partners include Golf Channel, the Chicago Bulls and Atlanta Braves.

Driven by insights and delivered from experience, SBI helps clients grow their revenue, margin, and enterprise value in ways never before possible. So often senior executives get slideware and advice from consultants that do not work for the real world. Because of our perspective and experience, we offer ideas, insights, and execution that deliver results, both right away and ongoing. SBI provides Go-to-Market Growth Advisory for innovative companies using real-world experience, and the growth advisors who propose and develop projects and programs for your business are the same people who deliver them. Our unique approach to collaborative consulting comes from strategic implementors who have owned and operated marketing and sales at some of the world’s most successful growth companies. We engage and support you as an extension of your team, both leading and working side by side to deliver relatable, practical strategies that work for the next quarter... or for the next few years. We have developed an intimate understanding of the buyer-seller journey, which enables us to help you actively apply relevant data, strategies, and tactics for significant outcomes.

FanBeat is revolutionizing the way we watch sports and other live entertainment events with live-action gaming, letting fans play along while consuming their favorite content. We partner with sports teams, leagues and media companies, providing a digital asset they can monetize while creating an immersive experience and competition that keeps fans engaged game after game. FanBeat's active partners include Golf Channel, the Chicago Bulls and Atlanta Braves.