Soham Avlani

Founding General Partner, PROMAFT Partners || Investor

📍 Mumbai, Maharashtra, India🔄 Updated September 2026💼 31 investments📅 11 years investing🗓 Last invested Jul 2023
VC🌍 India20+ investments
31
Total investments
17
Early stage
7
Mid stage
2
Late stage
11y
Years active

Portfolio

29 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Observer
Jul 2023
CredRight is a new age digital lending company 100% focused on Micro & Small businesses, making the process of availing loans simple so that business owners can focus on growing their business. Our sole mission is to better the way Small Businesses are funded in India. Backed by the stalwarts of Chit Fund Industry & their partnership, we leverage technology to bring you Collateral free and hassle free working capital loans.
Board Observer
Jun 2022
Rezolve.ai is the next evolution in ITSM, harnessing the power of Generative AI to turn support teams into AITSM heroes. It delivers a quantum leap in employee productivity—often by up to 5%. Merging effortlessly with Microsoft Teams, Rezolve.ai reshapes the IT service management landscape, fueling a revolution that transcends legacy systems. It crystallizes into an essential asset for progressive enterprises, unlocking the full spectrum of enterprise knowledge and pioneering digital dexterity for groundbreaking business outcomes. Rezolve.ai brings a modern, AI-powered service desk experience to employees within Microsoft Teams. It provides contextual and personalized employee support, delivering help in seconds and driving up self-service and high levels of auto-resolution with reduced service costs using AI and Machine Learning. The platform helps in achieving low incident response times, outstanding auto resolution rates, and higher CSATs using out-of-the-box automation skills.
Investor
May 2022
MarketWolf provides everyone an opportunity to begin their trading journey with a unique digital platform that is bold, simple and fun. Trade In Any Market - Up or Down Currencies | Stocks | Indices | Commodities #AnyoneCanTrade on #MarketWolf
Investor
Apr 2022
Rupeek is India’s leading asset-backed, digital lending fintech platform. Driven by the mission to make credit accessible to Indians in a fair and convenient way, Rupeek is pioneering innovative financial products to help monetize India’s $2 trillion gold. Powered by state-of-the-art technology and an automated asset-light supply chain, Rupeek is transforming the way gold loans are disbursed in India. Through partnerships with leading banks and financial institutions, it is building gold-backed assets, in a low-risk, low-touch and friction-free manner. To know how Rupeek plans to monetise gold, click here: https://bit.ly/3rnlzie Founded in 2015 by Sumit Maniyar, Rupeek is present in over 60+ cities in India and has touched over 5,00,000+ customers. Headquartered in Bangalore, Rupeeks investors include Sequoia Capital, Accel Partners, Bertelsmann and GGV Capital.
Board Observer
Mar 2022
Assiduus Global is a disruptive force in the world of cross-border e-commerce. Since 2018, Assiduus provides full-stack tech-enabled middleware for digital distribution and supply chain management for brands, helping them accelerate sales across global marketplaces, including DTC platforms like Shopify. Assiduus’s platform solves five barriers to entry: regulation, data-led demand generation, integration across multiple marketplaces, inventory planning and fulfillment, and access to buyer data and analytics. With a focus on the USA, Canada, India, SEA, and GCC & EMEA/UK markets, Assiduus has filed two patents for its middleware tech play and provides a unified order management system, warehouse management system, integrated shipping platform, and seller qualifier platform that provides actionable insights. Assiduus’s roster of esteemed clients includes Unilever, Dabur, Himalaya, Bulletproof, Cipla, Pharmeasy, Torrent Pharma, Biolift, BLB, Glenmark, Wipro, Bajaj Consumers, Bikanervala, Thrive Co, Beardo, The Home Company, Boldcare, and over 60 others. Assiduus has a track record of managing over $300M in GMV globally for clients, with zero attrition in the last four years, 900% growth in 2022, and was ranked No. 8 in Deloitte Fast 50 in 2022 along with being recognized by Inc 5000 as a Top 600 company in 2021. In 2023, Assiduus was recognized by Forbes DGems as of the 200 fastest growing companies.
Investor
Jan 2022
A global live-learning edtech platform for kids from 6 to 16 years to learn next-gen life skills such as Coding, Financial Literacy, Communication Skills and Robotics. BrightCHAMPS is currently valued at $650 million with a $63 million investment, and services 30+ countries (India, Indonesia, US, UAE, Vietnam, and many other countries across SEA and MENA) in 12+ languages across its 4 verticals. It is our vision and mission to become the world’s most learning impact-driven educational organisation by empowering the world’s 2 billion kids with next-gen life skills to help level the playing field for success, regardless of gender, physical, socio-political, cultural and financial considerations.
early stageE-learning
Board Member
May 2021
Hoopr is India’s leading music-tech platform launched in 2021. Hoopr provides copyright-free music with an extensive library of 12,000+ music tracks and sound effects (SFX) to use in your videos, vlogs, podcasts, films, ad campaigns and Apps. Hoopr not only meets the demand for licensed music but also presents an enormous opportunity for countless musicians to finally monetize their work. We are looking to build tools and technologies that leverage data and consumer insights. This enables us to offer intelligent recommendations, streamlining the search and discovery experience for our users.
early stageMusicians
Investor
Apr 2021
ByteLearn is the AI math teaching assistant for teachers and students, enabling teachers to support every student with 1-on-1, step-by-step help. With ByteLearn, differentiating practice for a whole class is instant and easy, and the system automatically finds and fills students’ knowledge gaps. Students love text chatting with “Byte,” the friendly, forgiving, and fun AI teaching assistant who guides them through math practice and helps them get unstuck.
early stageE-learning
Investor
Apr 2021
Baaz is a Mobility Platform which helps Gig Workers to efficiently make deliveries with least cost by its in-house designed Cost Efficient Bikes (Baaz Bikes) provided by the Local Bike Rental Partners, with practically an infinite range supported by its Dense Automated Battery Swapping Infrastructure (Baaz Swap).
Investor
Mar 2021
inai is a single integration for your global payment stack. inai will provide connections to multiple payment service providers (Stripe, Adyen, Braintree), Wallets, BNPL platforms, open banking providers, fraud, BI and accounting with just a single integration. Our dashboard will allow merchants to build custom workflows tailored to their unique business needs without writing any code.
Investor
Mar 2021
Fitterfly is a health tech start-up specialising in Digital Therapeutics (DTx) & is founded & run by a team of Doctors, Engineers & Senior Nutritionists. Our DTx programs combine human & technological interventions to cater to every patients specific needs to improve outcomes. Fitterflys current product suite includes scientific & hyper-personalised DTx programs for prediabetes, diabetes & obesity. Designed to be an add-on to the Doctors medical therapy, our DTx programs offer 360° guidance around nutrition, exercise and mental well-being. We improve patient outcomes through behavioural change, which is done by the collaborative efforts of a team of Coaches who are at the forefront of every program. Every team has a Nutritionist with an M.Sc in dietetics, a qualified Physiotherapist and an RCI-certified Clinical Psychologist. Together, we push the patient towards healthier habits using the Nudge Theory. Along with the Digital Therapeutics vertical, Fitterfly has also developed deep intellectual property in the nutrition and food database industry covering India and the GCC region. Our nutrition vertical works with the top-most companies in the pharmaceutical and nutraceutical industries by helping them position their products more effectively using our database and SAAS platforms via APIs. Fitterfly operates out of Navi Mumbai, Surat and Gurgaon offices, with the majority of employees currently working out of their homes across India. For more information about us or our DTx programs, visit www.fitterfly.com.
Board Member
Jan 2021
KalaGato is a data-driven app acquisition company that buys & partners with the best iOS & android apps. Built on 3.5 years of data across 20 Million+ users thats updated everyday their platform gives us superior insight & helps identify acquisition targets. KalaGato is backed by marquee Indian & Global angel & institutional investors including – 9Unicorns, Village Global and Angel List. Read more: https://tinyurl.com/2p9225db KalaGato started in 2017 as a Big Data Analytics platform that served clients such as Bain & Co, Flipkart, AC Nielsen and Zee TV before pivoting in 2021 to a roll up model wherein it leverages its proprietary data to identify and acquire mobile apps based on internally created data models. KalaGato is founded by Aman Kumar, an alumnus of ISB, Ex-VC and Second Time Entrepreneur and Himanshu Dhakar an Ex-Data Scientist from TransOrg analytics and alumni of IIT Delhi. KalaGato aims to reach a Billion users over the next 5 years by identifying and acquiring undervalued mobile apps. Read more here: https://www.kalagato.ai/ Media Coverage: https://tinyurl.com/s85eeebm
Investor
Aug 2020
VideoVerse is pioneering the future of enterprise video editing, with a special focus on the dynamic world of sports and the vibrant sector of entertainment. Our advanced AI-driven platforms are engineered to meet the high-octane demands of sports broadcasters, production houses, and entertainment conglomerates. Leveraging cutting-edge artificial intelligence, VideoVerse delivers unparalleled video editing automation tailored for high-volume, high-visibility content. In the fast-paced sports arena, our technology enables instant highlights, real-time analytics, and multi-platform content distribution, allowing broadcasters to capture the essence of the game with breathtaking efficiency and accuracy. For the entertainment industry, our solutions streamline post-production, enhance creative workflows, and generate content at the speed of pop culture, ensuring audiences are engaged with timely, compelling narratives. Our enterprise-grade AI tools are more than just technology—they are collaborative partners in the storytelling process. They learn the nuances of sports and entertainment editing, adapt to stylistic preferences, and continually evolve to keep our clients at the forefront of digital media production. Join VideoVerse as we set new standards in AI-powered video editing, delivering game-changing innovation to the world of sports and entertainment.
Investor
Jan 2020
We sell crafted Gummies with Vitamins in pursuit of health powered by happiness and backed by Science. We, at Power Gummies®️, believe that when a health regime is simple, pleasurable, and delicious, that is easy to follow it all the way to success. And because good health leads to great confidence, happiness follows naturally. We aim to enable nutrition and health resorts through our over the counter products for Millenials coexisting with convenience amidst their fast-paced life. Founded in 2018, we came up with a eureka idea of doing it in the format of gummies and we are the market leader and pioneers of it. That’s why, unlike traditional products, our vitamin-packed supplements are not just cute. Instead, our Power Gummies®️ are chewable, tasty, effective, and just like happiness, they work from inside your body. Conceptualized in India, Power Gummies®️ are crafted for maximum safety and best results. We vision to put our OTC nutraceutical products in every household becoming a part of their everyday lifestyle as a daily dose of vitamins and nutrients. Been recognised as the Top Startup to Watch in 2020, by INC42 and Best Innovative Nutrition Product 2020 by Forbes, India. Reached a milestone of touching over 2,00,000+ lives and sold 30,00,000+ gummies along with public trust and community of Power Gummies loyalists. Present across all major eCommerce platforms, emerging as #1 Bestseller on Amazon in the gummy vitamin category and 3rd bestseller across categories on Amazon launchpad. Just take 2 gummies a day for 90 days to discover a happier, healthier you! You can buy Gummies online from - Amazon : http://bit.ly/powergummiesAmazon Nykaa : http://bit.ly/powergummiesNykaa Flipkart : http://bit.ly/powergummiesFlipkart
Investor
Jan 2020
GetVantage is a leading Embedded Finance fintech. Were reshaping the landscape of small business finance in favour of founders and entrepreneurs by democratising access to crucial working capital for millions of MSMEs to supercharge Indias growth story. As a tech & data-driven company with a proprietary API stack we are reimagining small business finance with accessible, fair, transparent, non-dilutive growth capital thats available on-demand and delivered digitally. Our fintech platform empowers business-owners with access to crucial working capital ranging from INR 2 lacs - INR 20 Cr. in as fast as 7 days. No equity. No warrants. No personal gaurantees. No board seats. No dilution. No collateral. No bias. No hidden fees. No excuses. GetVantage was founded in 2019 by Bhavik Vasa and Amit Srivastava who firmly believe that fundraising should be frictionless & hassle-free for founders. Our team built GetVantage on two founding principles: 1. Being Founder-friendly - Every member of our core team has been a founder/operator at some point in their lives. Our deep understanding of the founder’s journey, mindset, and challenges meant we purpose-built the platform to work for founders, not against them! 2. Being Revenue-first. We believe revenues are the best & fairest measure of growth. The team is committed to redefiningventure finance and becoming invaluable long-term growth partners for the businesses that put their trust in us. Our growing portfolio includes over 1,600 of the most exciting new-age businesses in India across 25+ categories including B2B SaaS and subscription-based companies, eCommerce, D2C, Edtech, EV, Cleantech, Climatetech, QSR, cloud-kitchens, and many more. We are also proud to be the only non-dilutive fintech platform in India with our own licensed RBI-licensed NBFC. Our simple message to founders: you focus on growth, GetVantage will bring the capital.
Show all 29 investments ↓
Experience · 34 entries
All (34)
Investments (31)
Board (5)
2024
Founding General Partner
Mar 2024
PROMAFT Partners is a venture capital firm dedicated to empowering entrepreneurs, employing technology, to scale disruptive innovations across diverse industries in India. As the name suggests, PROMAFT is obsessed about the quality of product-market-fit (rather than revenue scale or stage of funding) - the fund employs a highly differentiated metrics-based approach to assess the same. Founded by Raghav Bahl and Soham Avlani, PROMAFT Partners brings together a wealth of relevant global investing experience and strategic insight to identify and nurture high-potential startups. For more info, please reachout at info@promaft.com or visit www.promaft.com
2023
Board Observer
Jul 2023
CredRight is a new age digital lending company 100% focused on Micro & Small businesses, making the process of availing loans simple so that business owners can focus on growing their business. Our sole mission is to better the way Small Businesses are funded in India. Backed by the stalwarts of Chit Fund Industry & their partnership, we leverage technology to bring you Collateral free and hassle free working capital loans.
2022
Board Observer
Jun 2022
Rezolve.ai is the next evolution in ITSM, harnessing the power of Generative AI to turn support teams into AITSM heroes. It delivers a quantum leap in employee productivity—often by up to 5%. Merging effortlessly with Microsoft Teams, Rezolve.ai reshapes the IT service management landscape, fueling a revolution that transcends legacy systems. It crystallizes into an essential asset for progressive enterprises, unlocking the full spectrum of enterprise knowledge and pioneering digital dexterity for groundbreaking business outcomes. Rezolve.ai brings a modern, AI-powered service desk experience to employees within Microsoft Teams. It provides contextual and personalized employee support, delivering help in seconds and driving up self-service and high levels of auto-resolution with reduced service costs using AI and Machine Learning. The platform helps in achieving low incident response times, outstanding auto resolution rates, and higher CSATs using out-of-the-box automation skills.
Investor
May 2022
MarketWolf provides everyone an opportunity to begin their trading journey with a unique digital platform that is bold, simple and fun. Trade In Any Market - Up or Down Currencies | Stocks | Indices | Commodities #AnyoneCanTrade on #MarketWolf
Investor
Apr 2022
Rupeek is India’s leading asset-backed, digital lending fintech platform. Driven by the mission to make credit accessible to Indians in a fair and convenient way, Rupeek is pioneering innovative financial products to help monetize India’s $2 trillion gold. Powered by state-of-the-art technology and an automated asset-light supply chain, Rupeek is transforming the way gold loans are disbursed in India. Through partnerships with leading banks and financial institutions, it is building gold-backed assets, in a low-risk, low-touch and friction-free manner. To know how Rupeek plans to monetise gold, click here: https://bit.ly/3rnlzie Founded in 2015 by Sumit Maniyar, Rupeek is present in over 60+ cities in India and has touched over 5,00,000+ customers. Headquartered in Bangalore, Rupeeks investors include Sequoia Capital, Accel Partners, Bertelsmann and GGV Capital.
Show all 34 entries ↓
Investment activity
2015–2023 · 31 investments
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