Sasha Trower

Investing in technology that powers consumer industries at Circle & Co

📍 United Kingdom🔄 Updated September 2026💼 18 investments📅 9 years investing🗓 Last invested Jan 2023
VC🌍 United Kingdom
18
Total investments
8
Early stage
4
Mid stage
3
Late stage
9y
Years active

Portfolio

17 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Jan 2023
Runna by Strava is the #1 rated running coaching app in the world. Our mission is to make running training effective, enjoyable and easy for everyone.
Board Member
Jun 2022
Grow your fans faster. Promote your music, merch and events effortlessly with a fan growth platform powered by AI. Temple is the only product that combines links, messaging and ads. Artists and their teams can track fans across all digital touch points and build a rich fan CRM to engage and retarget with messages and ads.
Board Member
Mar 2022
Nibble is an AI Chatbot for eCommerce retailers that lets customers negotiate personalised prices on products or services. For the retailer, Nibble is a much better alternative to clunky voucher codes and brand-damaging blanket discounting. For the customer, it’s a fun, engaging way to get a great discount. Inspired by a negotiation in a Turkish bazaar, Nibble has improved conversion by 50% for some of our clients, and negotiates with users daily on everything from karaoke kits to luxury watches. Nibble can easily display on as many or as few of your products as you wish. Don’t want it available all the time? No problem - Nibble can be triggered on exit intent, page revisits, or via a magic link from an email campaign. Let customers make an offer on your products at the perfect moment, and start closing otherwise lost sales. Shopify store-owners can install the Nibble App for free from the App Store and be up-and-running in minutes. For Enterprise customers not on Shopify, we have a simple API that can be customised down to the last detail, for seamless integration into your store.
Investor
Feb 2022
Lemon is the paid live video platform. We empower live video creators - teachers, businesses, influencers - to build a profitable and sustainable online business. With high quality video, direct payments, automated ticketing, calendar scheduling, replays, and lots more. A new model for video creators to share their skills, passion and talent, and own the relationship with their viewers.
Board Member
Dec 2021
ultra flattering active-inspired pieces that you’ll feel good in, and good about. made from recycled and natural materials.
Investor
Oct 2021
Founded in 2020 by Simi Lindgren, Yuty® is the VC-backed technological company on a groundbreaking mission to revolutionise the way brands connect with their customers 💥 Leveraging proprietary AI technology, Yuty® takes hyper-personalisation to new heights, empowering brands to deliver a seamless commerce experience that elevates the customer experience at every touchpoint. Through our cutting-edge and intuitive personalisation engines, brands can establish ever-lasting, robust relationships with their customers in an opt-out era and build customer hyper-loyalty into their business model — accelerating customer lifetime value, retention, and conversions at scale. Available across 4 different beauty categories — skincare, makeup, haircare and bodycare, Yuty® delivers comprehensive and hyper-personalised product recommendations to your customers whilst equipping you with actionable analytics and insights that activate a deep, granular understanding of your audiences. Backed by Google, and making headlines in the likes of Bloomberg, Yahoo, Refinery29, Tech Crunch, Elle Magazine, Sifted, Sky News and more, Yuty® is comprised of a diverse, talented team building proprietary and inclusive technology that truly transforms the landscape of brand loyalty in a digital-first economy. Follow us for updates, and send a message if you’re interested in working for us. https://www.yuty.me
Investor
Oct 2020
Sourceful is a packaging platform for climate-conscious brands. From startups to multinationals, we help businesses design, produce and manage more sustainable packaging. Until now, this has been hard. Greenwashing is everywhere. Finding the best supplier is difficult. Managing a supply chain is time-consuming. And sustainability is complex. Sourceful makes it easy by bringing together science-backed packaging with intuitive, data-driven tools and a team of experts, all in one place. Get started today for free.
Investor & Board Member
Mar 2020
Emma J Shipley is a luxury British lifestyle brand, known for imaginative hand-drawn prints inspired by nature. Creations include scarves, home furnishings and accessories to spark the imagination...
late stageRetail
Board Member
Dec 2019
At Shotgun we believe that getting to know your community is the key to building a long-lasting brand. This is why weve created a community-centric platform with a suite of tools designed to help event organizers build, grow, and understand their audience.
Investor
Nov 2019
A sustainable approach to a product design / technology company. Gomi is a team of creative-strategists that are helping transition to a circular economy system where waste is non-existent, and where every product has the potential to maintain its material value beyond its lifecycle.
Investor
Nov 2019
Today, getting paid online is expensive, slow and a huge point of friction. Vyne solves these problems with instant account-to-account bank payments, eliminating middle-men while improving the consumer experience. Faster, safer, seamless payments. Founded by payment industry experts, Vyne is an end-to-end solution built to meet merchant needs: faster, fairer payments for everyone. Boost conversion, reduce cost and drive revenue with Open Banking powered account-to-account payments.
Investor & Board Member
Apr 2019
Litelok® make premium, anti-theft products for bicycles, e-bikes, scooters and motorbikes using innovative, lightweight materials, expert design engineering and cutting-edge technology in Britain. In a world where bikes are getting lighter, and locks are getting heavier, Litelok have invented the worlds lightest, flexible and secure insurance rated locks. Created by Neil Barron and his team, Litelok products harness the unique security properties of multiple innovative lightweight materials to create a composite strap called Boaflexicore®. Each layer provides additional security, meaning that it can withstand sustained attack to the highest level from tools like bolt croppers and hacksaws. Liteloks are now sold all over the world - used and trusted by bicycle and motorcycle owners alike.
late stageConsumer Goods
Board Member
Jan 2019
Aday is a direct-to-consumer brand creating capsules wardrobes designed for outfit repeating. Sustainably made with innovative super fabrics to bring joy to your wardrobe. More optimism, more innovation, less "stuff" and better design. Loved around the world. ✨ We’re a team of optimists (currently working remotely around the globe) and we’re dedicated to making positive changes in the world around us. We’re also pretty fun (if we do say so ourselves), and we strive to make each day interesting, challenging and rewarding. We’ve raised over $10m in venture capital and were named one of the Most Innovative Companies in the World by Fast Company. You can read more about us in places like Fast Company, Vogue, Refinery29 + Conde Nast Traveler (and many more). www.thisisaday.com
Board Member
Jul 2018
Hexr has developed the first custom-fit helmet using 3D printing. By understanding the wearer’s head shape, a novel energy absorbing structure is optimised to significantly improve the performance and safety compared to current foam helmets. The algorithms used to develop the helmet structure are based on numerous patents developed at the University of Oxford. Each helmet is designed to fit the rider to reduce the size of the helmet whilst ensuring that it fits perfectly around the head.
Show all 17 investments ↓
Experience · 24 entries
All (24)
Investments (18)
Board (10)
2024
General Partner
Jul 2024
Circle & Co is a pre-seed & seed fund looking to back exceptional founders who are building technology for consumer industries. With flexible cheque size and a desire to support founders in ways that really matter, founders can count on us as a consistent source of energy, belief and support in the hard times and the good. Stage: pre-seed & seed Sector: technology that powers consumer industries (B2B and B2C) Geography: UK, Europe, US Cheque size: £100-800k
2023
Investment Committee Member
Apr 2023
Pledge Ventures is a rules-based venture fund investing across sectors and geographies into high-growth technology companies whose founders have committed to philanthropy via Founders Pledge. Through Founders Pledge, we have differentiated access to some of the best entrepreneurs in the world and use this unfair advantage to get a slice of competitive rounds that are otherwise inaccessible to others. Pledge Ventures goal is to drive returns for LPs and accelerate the non-profit mission of Founders Pledge by donating 85% of GP carry and up to 50% of our management fee to charity. *Pledge Ventures Ltd (FRN: 986310) is an Appointed Representative of Kin Capital Partners LLP (registration number OC395229) who is authorised and regulated by the Financial Conduct Authority with FRN: 656789
Investor
Jan 2023
Runna by Strava is the #1 rated running coaching app in the world. Our mission is to make running training effective, enjoyable and easy for everyone.
2022
Board Member
Jun 2022
Grow your fans faster. Promote your music, merch and events effortlessly with a fan growth platform powered by AI. Temple is the only product that combines links, messaging and ads. Artists and their teams can track fans across all digital touch points and build a rich fan CRM to engage and retarget with messages and ads.
Board Member
Mar 2022
Nibble is an AI Chatbot for eCommerce retailers that lets customers negotiate personalised prices on products or services. For the retailer, Nibble is a much better alternative to clunky voucher codes and brand-damaging blanket discounting. For the customer, it’s a fun, engaging way to get a great discount. Inspired by a negotiation in a Turkish bazaar, Nibble has improved conversion by 50% for some of our clients, and negotiates with users daily on everything from karaoke kits to luxury watches. Nibble can easily display on as many or as few of your products as you wish. Don’t want it available all the time? No problem - Nibble can be triggered on exit intent, page revisits, or via a magic link from an email campaign. Let customers make an offer on your products at the perfect moment, and start closing otherwise lost sales. Shopify store-owners can install the Nibble App for free from the App Store and be up-and-running in minutes. For Enterprise customers not on Shopify, we have a simple API that can be customised down to the last detail, for seamless integration into your store.
Show all 24 entries ↓
Investment activity
2017–2023 · 18 investments
20171201822019520204202122022320231
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