Sara Brooks

Co-Founder of Plainspeak & Goldilocks | Advisor | Founder of Covet PR | Investor (Olipop, Magic Spoon, Once Upon a Farm) | Former Chief Brand Officer

📍 United States🔄 Updated September 2026💼 15 investments📅 11 years investing🗓 Last invested Aug 2025
VC🌍 United States
15
Total investments
3
Early stage
4
Mid stage
3
Late stage
11y
Years active

Portfolio

13 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Aug 2025
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. AI is an extremely powerful tool that must be created with safety and human needs at its core. OpenAI is dedicated to putting that alignment of interests first — ahead of profit. To achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. Our investment in diversity, equity, and inclusion is ongoing, executed through a wide range of initiatives, and championed and supported by leadership. At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
Investor
Jun 2025
Beautiful, affordable & always-on brand tracking. Tracksuit is the common language for companies to measure and communicate the value of brand. We’re on a mission to get brand data in every boardroom. Join us on the track 👇
Investor
Jan 2025
At OLIPOP, we’re on a mission to positively impact consumer health at scale, and we’re doing it through something simple: soda. But not just any soda, a new kind of soda that’s delicious, refreshing, and actually good for you. OLIPOP combines the classic soda flavor you know and love with a functional ingredient blend to support your microbiome and digestive health. This mission shapes everything we do; from the ingredients we source to the culture we foster. We’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together. Today, OLIPOP is available in over 65,000 retailers nationwide, and our momentum is only growing. Join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time. Friendly reminder: Any note from our team will come from an @drinkolipop.com email. Before replying, take a moment to confirm the address is ours.
Investor
Jun 2023
Flaus is a DTC oral beauty brand with a patent-pending electric flosser that uses sonic vibrations and real dental floss to make flossing as quick, easy and comfortable as brushing your teeth. We help people keep their teeth for life by transforming daily routines into delightful rituals. We’re here to create an oral beauty platform that inspires self-acceptance and empowers self-expression for real people, real teeth and real smiles. Flaus is a Public Benefit Corporation.
Investor
Jan 2023
Omsom is a proud, loud Asian food brand. Featured in the NY Times, Vogue, and Food & Wine, Omsom is beloved for partnering with iconic Asian chefs to craft two damn delicious product lines — Cooking Sauces and Saucy Noodles— that bring restaurant-quality Asian flavors into any home kitchen: www.omsom.com Since launch in May 2020, Omsom was cited as a source for Whole30 on the decision to reverse their stance on MSG, is a recipient of The Kitchn’s 2021 and 2022 Kitchen Essentials Grocery award, recognized in Fast Company’s 2022 Most Innovative Companies Award in the category of businesses with fewer than 10 employees, and NOSH’s “Best Emerging Brand in 2022” plus Best of 2020 awards for both “Best New Product and “Best Packaging Design”. Omsom has been named "one of the best cooking products weve ever tested" by CNN and is lauded by publications like The New York Times, Vogue, Wall Street Journal, and Food & Wine, among many others. In June 2024, Omsom was acquired by DayDayCook to continue their mission of building the General Mills of Asian food.
Investor
Nov 2022
Explorer Cold Brew is the first specialty coffee company to let people choose their caffeine level. Our super concentrated cold brew makes any coffee beverage you want - from lattes and cappuccinos to cocktails, smoothies, and more! Pick from 4 different caffeine levels and get it delivered directly to your door. Try a Starter Pack today!
Investor
Aug 2022
We’re Petfolk. And we’re reshaping pet care as we know it. Founded and led by vets, Petfolk understands what it takes to provide world-class veterinary care. When too often the veterinary experience falls short, we’re here to make it better for everyone: pets, their parents, and vets alike. Our goal is to integrate everything pets and their parents need in their journey — from scheduled on-site care to virtual visits. We believe the easier it is for the parent, the healthier and happier the pet. On a deeper level, we see ourselves as part of a greater community of people with pets. We share the same values all devoted pet parents do, and we understand the bond between pets and their owners inherently. Most important, our support is as much for you as it is for your pet. We believe that with the right tools and knowledge, you’re empowered to make the best decisions possible for them. It’s a journey, and we’ll always be by your side for it.
Investor
Jun 2022
Childlike Cereal For Grown Ups High Protein 🏋️‍♂️ Low Carb 💥 Magically Tasty 🥄 Spoon with us using #MagicSpoonCereal 👇Join the breakfast club👇 magicspoon.com
Investor
Oct 2021
Build and scale a world-class creator program with GRIN. Thousands of industry pioneers—like SKIMS, Rhode, and GoPro—use our Creator Management platform to harness the power of influential people to drive brand awareness and growth. Together, were redefining whats possible in the creator economy.
Investor
Sep 2021
Inveterate powers loyalty programs for Shopify merchants that create true customer connections and go beyond just points. Rather than reward only for routine behavior, Inveterate provides value to customers on every purchase, and ultimately transforms customer behavior to spend more, more often. Customers include True Classic, Dolls Kills, Fly by Jing, Bylt, Liquid IV, Honey Love, Aura Bora, Bambu Earth, Cuts Clothing, CarnivoreSnax, Dr. Brandt, Fresh Clean Threads, Groove Life, Laundry Sauce, Rockstar Original, Sunday Swagger, and Truly Beauty.
Investor
Jul 2021
Simple, powerful user research. Get real insights from your customers with a dedicated video research platform.
Founding Board Member
Jan 2020
Naturally San Diego aims to serve and represent the natural- products industry throughout San Diego County. As a 501(c)6 nonprofit organization and business network, Naturally San Diego fosters sustainability and responsible business practices, stimulates conscious growth, supports entrepreneurship, and develops leadership in the San Diego natural products community. Naturally San Diego (NSD) has a 15-member founding board and is a locally founded and managed affiliate of the Naturally Network that has branches across the nation.
Investor
Nov 2015
In 2015, Cassandra Curtis founded Once Upon a Farm along with co-founder Ari Raz to create more nutritious, convenient, and delicious baby food options for her daughter that weren’t available in her local supermarket. After creating her own recipes and selling the first cold-pressed organic baby food at retail—she joined forces with industry legend and former Annie’s CEO John Foraker and actress, philanthropist, and mom of 3, Jennifer Garner, to create the next generation childhood nutrition company. We are now sold in more than 25,000 stores nationwide and online with a growing product portfolio of organic, farm-fresh snacks and meals for babies and big kids!
Experience · 18 entries
All (18)
Investments (15)
Founder (3)
Board (2)
2026
Co-Founder
Jul 2026
The conversation around women in midlife has become unnecessarily complicated. Every day, women are told they need another protocol, another ingredient, another expert promising answers. The result isnt empowerment—its confusion. We started Plainspeak because we wanted something different. A brand that talks to women like adults. A brand built on evidence, common sense, and the belief that getting older doesnt mean spending your life trying to optimize every corner of yourself. Our first product, Strength Water™, combines protein, creatine, collagen, calcium, and vitamin D into one simple daily ritual designed specifically for women 35+. No trend-chasing. No invented problems. No twenty-step routine. Plainspeak was created by three founders who have spent their careers building consumer brands and who found themselves asking the same questions as their friends: Whats actually worth paying attention to? What matters? What doesnt? Were here to make those answers easier to find. Because women dont need more noise. They need clear information, products that work, and a brand that respects their intelligence. To put it plainly.
2025
Investor
Aug 2025
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. AI is an extremely powerful tool that must be created with safety and human needs at its core. OpenAI is dedicated to putting that alignment of interests first — ahead of profit. To achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. Our investment in diversity, equity, and inclusion is ongoing, executed through a wide range of initiatives, and championed and supported by leadership. At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
Investor
Jun 2025
Beautiful, affordable & always-on brand tracking. Tracksuit is the common language for companies to measure and communicate the value of brand. We’re on a mission to get brand data in every boardroom. Join us on the track 👇
Investor
Jan 2025
At OLIPOP, we’re on a mission to positively impact consumer health at scale, and we’re doing it through something simple: soda. But not just any soda, a new kind of soda that’s delicious, refreshing, and actually good for you. OLIPOP combines the classic soda flavor you know and love with a functional ingredient blend to support your microbiome and digestive health. This mission shapes everything we do; from the ingredients we source to the culture we foster. We’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together. Today, OLIPOP is available in over 65,000 retailers nationwide, and our momentum is only growing. Join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time. Friendly reminder: Any note from our team will come from an @drinkolipop.com email. Before replying, take a moment to confirm the address is ours.
2023
Investor
Jun 2023
Flaus is a DTC oral beauty brand with a patent-pending electric flosser that uses sonic vibrations and real dental floss to make flossing as quick, easy and comfortable as brushing your teeth. We help people keep their teeth for life by transforming daily routines into delightful rituals. We’re here to create an oral beauty platform that inspires self-acceptance and empowers self-expression for real people, real teeth and real smiles. Flaus is a Public Benefit Corporation.
Show all 18 entries ↓
Investment activity
2015–2025 · 15 investments
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