Ryan McBride

lockr is a data collaboration platform that enables publishers to take control of data, provides the infrastructure to match with alternative ID providers, merge in additional audience data, and port to other platforms for activation and measurement.

C2 Ventures is the original investment firm in industries that are often considered dirty, dull, and dangerous. We are a specialized early-stage venture capital firm that invests exclusively in enterprise SaaS companies and robotics that apply artificial intelligence to transform industries characterized by dirt, dullness, and danger. We believe the next wave of enterprise value creation will emerge not from flashy consumer apps but from practical solutions to real-world problems in overlooked sectors: construction, manufacturing, waste management, logistics, field service, and similar industries where work is hard and software adoption remains low. Our portfolio reflects our conviction that AI, both predictive and generative, delivers the most value when embedded thoughtfully into existing workflows. Two-thirds of our companies employ machine learning as core technology, half utilize computer vision for real-time data collection, and 40% of our recent investments leverage generative AI capabilities. What sets our companies apart isnt just technological sophistication but their unwavering focus on the end user: creating interfaces non-technical personnel can quickly grasp, reporting tools that mirror existing business processes, and delivering AI-generated insights in formats that directly connect to bottom-line results. We partner with founders who understand that in the dirty, dull, and dangerous sectors, successful AI integration isnt about replacing human workers; its about amplifying their capabilities with tools designed for how they actually work.

lockr is a data collaboration platform that enables publishers to take control of data, provides the infrastructure to match with alternative ID providers, merge in additional audience data, and port to other platforms for activation and measurement.

C2 Ventures is the original investment firm in industries that are often considered dirty, dull, and dangerous. We are a specialized early-stage venture capital firm that invests exclusively in enterprise SaaS companies and robotics that apply artificial intelligence to transform industries characterized by dirt, dullness, and danger. We believe the next wave of enterprise value creation will emerge not from flashy consumer apps but from practical solutions to real-world problems in overlooked sectors: construction, manufacturing, waste management, logistics, field service, and similar industries where work is hard and software adoption remains low. Our portfolio reflects our conviction that AI, both predictive and generative, delivers the most value when embedded thoughtfully into existing workflows. Two-thirds of our companies employ machine learning as core technology, half utilize computer vision for real-time data collection, and 40% of our recent investments leverage generative AI capabilities. What sets our companies apart isnt just technological sophistication but their unwavering focus on the end user: creating interfaces non-technical personnel can quickly grasp, reporting tools that mirror existing business processes, and delivering AI-generated insights in formats that directly connect to bottom-line results. We partner with founders who understand that in the dirty, dull, and dangerous sectors, successful AI integration isnt about replacing human workers; its about amplifying their capabilities with tools designed for how they actually work.

On April 24, 2018, Oracle announced that it signed an agreement to acquire Grapeshot, a provider of brand safety and pre-bid contextual solutions to over 5,000 of the world’s leading marketers. Every month, over 38 billion programmatic ad impressions are enhanced using Grapeshots Contextual Intelligence Platform in dozens of languages, and this number has grown well over 100% year over year. Grapeshot empowers the world’s most iconic brands to bring relevance to every customer experience. With its proprietary Contextual Intelligence platform, Grapeshot transforms information into actionable data, and identifies revenue-driving behaviors. With solutions for predictive targeting, brand safety, and audience enrichment, advertisers like Johnson & Johnson, Unilever and Verizon leverage the power of Grapeshot to improve media efficiency, increase customer engagement and boost brand perception with their intended audiences. It has been named “Digiday’s Best Publisher Tool” and “Best Attribution Solution for Keyword Signal,” The Drum’s “Best Attribution Solution,” and the British Media Awards’ “Ad Provider of the Year,” among other honors. Grapeshot entered the market in 2006, and has offices in San Francisco, Los Angeles, Chicago, Toronto, New York, London, Cambridge, Singapore, Hong Kong, Shanghai and Sydney. Visit grapeshot.com for more information