Rupa Ganatra Popat

Founder & Managing Partner of Arāya Ventures | Managing Partner of House of Arāya | 2x Exited Founder

📍 London, England Metropolitan Area, United Kingdom🔄 Updated September 2026💼 5 investments📅 12 years investing🗓 Last invested Jun 2021
VC🌍 United Kingdom
5
Total investments
3
Early stage
1
Mid stage
0
Late stage
12y
Years active

Portfolio

4 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Angel Investor
Sep 2020
Alma Angels is a diverse and active community with a bold mission: Generate $1 trillion in women-led wealth by 2050. Since 2020, we have brought together and trained over 500 angel investors who have invested into 200+ women (co)founders building tech or IP-rich ventures with global ambitions. These companies have gone on to raise more than £300m to date. Alma Angels is committed to training 10,000 angels and backing 10,000 women founders by 2035.
Founder & Board Member
Jan 2020
FUTR Group is the year-round platform exploring the future of retail, marketing and commerce through multiple touch points including Summits, Insights and Micro Events. FUTR Summits are the annual gathering of brands and retailers across Digital, Marketing, Ecommerce, Retail, Innovation and Customer Experience that want to stay at the cutting-edge of insights, technologies and solutions across retail and marketing. A watering hole for the future-focused leaders who want to see “what’s next”, understand how to bridge “the gap between now and next”, while carrying forward authentic values with no baggage. “The is the ONLY Retail and Marketing event we attend all year. ” Marketing Manager - Adidas
Founding Partner & Board Member
Mar 2017
Unlimited Brewing Company is the world's first platform for beer personalization and customization. The platform leverages the spare brewing capacity of a worldwide network of breweries and gives clients the ability to customize packaging - such as labels, cans/bottles, and secondary packaging - as well as develop true one-of-a-kind custom recipes. Unlimited Brewing handles all the legal requirements, logistics, and delivery details.
Founding Freeman & Board Member
Sep 2014
The Company of Entrepreneurs is a City of London aspirant Livery Company. It is made up of men and women who have invested their own money and time in setting up and running successful businesses. Its aims are to: • promote excellence in the profession of Entrepreneurship; • support the Lord Mayor, encourage the growth of the City and promote its full potential to entrepreneurs and growth businesses; • foster fellowship among entrepreneurs; • give money and time for charitable works that support the development of entrepreneurs and help to bring the opportunities of entrepreneurship to young people. An entrepreneur will have identified new market opportunities, sourced and organised the required people and resources, and experienced both the risks and rewards associated with such ventures.
Experience · 15 entries
All (15)
Investments (4)
Founder (5)
Board (3)
2026
Managing Partner
Mar 2026
House of Arāya is where angel investors co-invest alongside Arāya Ventures, access the same deals we back with capital, and make decisions in a room that sharpens their thinking. We review over 3,000 deals a year. We back around 20. Members see 8 to 12 of those. By the time a deal reaches you, we have already committed capital. The diligence is done. You decide whether to join. Every opportunity comes with a full diligence pack, Investment Committee notes, and direct founder access. 65% of what we back is AI-native, with the rest across fintech, healthtech, commerce, and future of work in the UK, Europe, and GCC. But the deals are only part of it. You also get access to members across London, New York, Dubai, Singapore, and Riyadh. Ex-founders who have built and exited companies. Senior executives across finance and tech. Family office principals. When you are unsure about a founder, you ask the room. When something feels off but you cannot articulate why, you get a straight answer from someone who has seen hundreds of deals like it. We all have blind spots. This room helps you find yours before you write the cheque. You also get access to the same frameworks Arāya Ventures uses at the fund level. Founder assessments, market scoring, red-flag checklists. Use as much or as little as you need. No noise. No guesswork. No investing alone. House of Arāya is part of the Arāya family. Arāya Ventures is backed by the British Business Bank. Best New Fund Manager, EISA 2025. Pre-Seed and Seed Investment Firm of the Year, 2024 and 2025.
2022
Founder & Managing Partner
Jun 2022
Empowering Founders to Flourish The way we experience healthcare, live consciously, work productively, shop experientially and grow our wealth is transforming at rapid pace. We invest in world-positive entrepreneurs re-imagining this future. We believe in backing founders from all walks of life. And we mean it. We know there is value beyond capital. And we deliver it. We feel inspired by the innovations transforming how we live and work. And we are committed to empowering that change. We invest at the earliest of stages (pre-seed and seed) and build empowering relationships with the founders we fund, providing unparalleled access to expertise, network, support, and capital. We apply a diversification lens on every investment opportunity, backing daring founders who are closing gaps and addressing underserved needs in bold, unconventional, and creative ways. And we’ve proven the outsized impact this strategy delivers.
Mentor
Apr 2022
Outlier Ventures was the worlds largest web3 startup accelerator. Now, we fund agentic systems directly and are building the open protocols needed to coordinate capital, work, and ownership in the era they enable. Founded in 2014, we backed the first known DeAI and DePIN investments — Fetch.ai and IOTA — years before those categories had names. Today, with 400+ portfolio companies, were building the next chapter. The Post Web Our flagship thesis argues the browser-mediated internet is disappearing — not gradually, but structurally. Read the research at outlierventures.io/postweb Conviction Markets Our latest initiative is Conviction Markets — an open, permissionless protocol for coordinating capital, work, and ownership. Interested? Sign up to the waitlist at → convictionmarkets.io
Board Advisor
Jan 2022
Were the UKs first VC firm for female founders.
2021
Board Member - London Chapter
Jun 2021
YPO is the global leadership community of more than 38,000 members in 150 countries who are driven by the belief that the world needs better leaders. Each of our members have achieved significant leadership success at a young age. Combined, they lead businesses and organizations contributing USD9 trillion in annual revenue. YPO members become better leaders and better people through peer learning and exceptional experiences in an inclusive community of open sharing and trust. Visit https://on.ypo.org/2GOL1Xq for more.
Show all 15 entries ↓
Investment activity
2014–2021 · 5 investments
20141201712020220211
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