Rose Huskey

A bulletproof digital strategy isn’t just about marketing anymore. Online advertising is fast becoming a major business focus of agencies, brands, publishers, platforms and government bodies in Asia Pacific. Established in Singapore in 2010 and expanding to Southeast Asia and India (IAB SEA+India) in Q4 2018, the IAB SEA+India plays a leading role in raising the profile, positive perception and growth of the digital industry locally, regionally and globally. As a not-for-profit industry body, the IAB SEA+India mission is to be a catalyst in growing investment in digital advertising. We are committed to promoting the value of Digital Advertising, evaluating and recommending standards & practices, developing and distributing research key industry topics. In order to help Members achieve a universal level of understanding of the new digital landscape, we focus on four core goals: To support Singapore’s ambition to become the digital business hub for Asia; to create and provide accurate research; to upgrade top industry talent; and to speak as one voice to the wider market. At the IAB SEA+India, we have our sights set on raising standards for the entire interactive advertising industry here in the region. Members comprise publishers, platforms, ad tech vendors and media agencies operating in the region, representing the evolving Digital Ecosystem and we offer world-class expertise for our ambition for Singapore to become a digital business hub for Asia.

At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses. #GrowFearless #PositiveProvocation

A bulletproof digital strategy isn’t just about marketing anymore. Online advertising is fast becoming a major business focus of agencies, brands, publishers, platforms and government bodies in Asia Pacific. Established in Singapore in 2010 and expanding to Southeast Asia and India (IAB SEA+India) in Q4 2018, the IAB SEA+India plays a leading role in raising the profile, positive perception and growth of the digital industry locally, regionally and globally. As a not-for-profit industry body, the IAB SEA+India mission is to be a catalyst in growing investment in digital advertising. We are committed to promoting the value of Digital Advertising, evaluating and recommending standards & practices, developing and distributing research key industry topics. In order to help Members achieve a universal level of understanding of the new digital landscape, we focus on four core goals: To support Singapore’s ambition to become the digital business hub for Asia; to create and provide accurate research; to upgrade top industry talent; and to speak as one voice to the wider market. At the IAB SEA+India, we have our sights set on raising standards for the entire interactive advertising industry here in the region. Members comprise publishers, platforms, ad tech vendors and media agencies operating in the region, representing the evolving Digital Ecosystem and we offer world-class expertise for our ambition for Singapore to become a digital business hub for Asia.

Maxus, together with MEC, formed Wavemaker. Head over to our Wavemaker Global LinkedIn page for more info and the most recent job postings. https://wavemakerglobal.com/