Rory Dennis

The MACH Alliance is a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems. A role that is more important than ever as adoption of MACH continues apace. The Alliance educates and supports the industry as a whole on what to look out for when moving from legacy infrastructure and going composable, including when, where and how to start and select partners. The Alliance is a vendor-neutral institution that provides resources, education and guidance through industry experts to support companies on their journey. MACH is an industry tech standard describing modern technology. The prerequisites to achieve this standard are: Microservices based, API-first, Cloud-native SaaS and Headless. Our MACH Certification gives enterprises confidence they are choosing best-in-class vendors that can deliver future-proof technology. MACH is also increasingly a global community of people exploring the alternative to older systems that do not offer the agility the business requires, and experts who have been through the entire transition already. The latter group - true leaders who transform businesses - come together as MACH Alliance Ambassadors. Based on their experience and learnings they advocate for education and adoption of MACH globally.

The MACH Alliance is a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems. A role that is more important than ever as adoption of MACH continues apace. The Alliance educates and supports the industry as a whole on what to look out for when moving from legacy infrastructure and going composable, including when, where and how to start and select partners. The Alliance is a vendor-neutral institution that provides resources, education and guidance through industry experts to support companies on their journey. MACH is an industry tech standard describing modern technology. The prerequisites to achieve this standard are: Microservices based, API-first, Cloud-native SaaS and Headless. Our MACH Certification gives enterprises confidence they are choosing best-in-class vendors that can deliver future-proof technology. MACH is also increasingly a global community of people exploring the alternative to older systems that do not offer the agility the business requires, and experts who have been through the entire transition already. The latter group - true leaders who transform businesses - come together as MACH Alliance Ambassadors. Based on their experience and learnings they advocate for education and adoption of MACH globally.

Amplience is the AI Content company that brings together data, performance insights and generative AI – helping businesses deliver persuasive content for every shopping context, fueling truly personalized and connected experiences. Our integrated headless CMS and DAM support better collaboration between business and technical teams: Like the marketers and merchandisers who get unequaled agility, visibility and control, through end-to-end previews, scheduling and the ability to work in content, not code. Or the developers and architects who can build with a flexible development environment that supports monolithic, MACH and composable architectures. That’s why more than 400 of the worlds leading brands choose to create and deliver modern experiences with Amplience, including Ulta Beauty, GAP, Coach, Clarks, ASDA, OTTO Group, Currys, Argos, Very Group & Traeger Grills. Head over to Amplience.com to find out more about the power of generative content with shopping context and join our mission to rid the world of bad shopping experiences!

O2 Ireland is now trading as Three Ireland. In June 2013 Telefónica agreed to sell its 100% stake in Telefónica Ireland to Hutchison Whampoa, operators of Three. Please see: https://www.linkedin.com/company/hutchison-3g-ireland-ltd