Joel Roos

CEO & Co-founder @Studio 555

📍 Helsinki, Southern Finland, Finland🔄 Updated September 2026💼 8 investments📅 10 years investing🗓 Last invested Jan 2023𝕏 @upgrade_to_unlock
Operator-angel🌍 Finland
8
Total investments
5
Early stage
0
Mid stage
0
Late stage
10y
Years active

Portfolio

7 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Founding Shareholder
Jan 2023
We are on a mission to create the most comfortable, user-friendly, and sustainable sofa bed in the world.
Angel Investor
Jun 2019
Mjuk is an innovative end-to-end re-commerce marketplace for furniture. Housing the largest selection of circular furniture in the Nordics, Mjuk has already facilitated the rehoming of tens of thousands of furniture pieces and interior decor items. With the opportunity to save up to 80% on sought-after designer furniture and explore expertly cleaned second-hand furniture, Mjuk empowers sustainable furnishing without compromising quality or budget. Each week, over 100 newly added items undergo meticulous reviews and cleaning, ensuring confidence in every purchase. In addition to individual sellers, Mjuk collaborates directly with brands and retailers to find loving homes for pristine returns and archive pieces, enabling customers to acquire finds from their favorite brands at reduced prices while contributing to reducing emissions. For sellers, Mjuk provides a seamless solution, making the selling process a breeze for both individuals and businesses. From handling logistics to product cleaning and sales, Mjuk ensures a hassle-free experience for all involved. Join the circular furniture revolution at mjuk.com.
Founding Shareholder & Advisor
Jan 2019
A responsible tech company operating hospitality. Bob’s building a slicker alternative to hotels & short-stay apartments.
early stageHospitality
Board Member
Jan 2018
Nordic Business Angel Network is a not-for-profit association, independently driven by business angels, supporting the matching of angel led cross-border startup investments in the Nordics and Baltics. The goal is to build a globally acknowledged network of recognized business angels, highlighting lead angel investors and expanding their businesses to other Nordic countries. The vision is to make the Nordics one of the most recognized and dynamic regions in the world for startups to receive business angels investments. FOR INVESTORS NordicBAN links startup investors with cross-border readiness. The service is meant for the angel members of NorcicBAN's angel network members and acknowledged angel investors. Join here: http://www.nordicban.net/join FOR STARTUPS Expectations for startup communicated with NordicBAN angels: - An active lead investor - Raising €200k-1M and already 30% or more committed All good, submit here: http://www.nordicban.net/submit FOR BUSINESS PARTNERS NordicBAN links with business angels valuable cross-border investment services. Read more here: www.nordicban.net/partners We are glad to tell more and additional details here: www.nordicban.net/about Br, Claes Mikko Nilsen Managing Director
Co-Owner & Board Member
Dec 2016
Eero Aarnio is the Finnish designer and innovator responsible for some of the most recognisable and best loved pieces of furniture of the last century. Fuelled by his lifelong enthusiasm for fresh ideas and new ventures, we have brought these iconic designs back to life under the label, Eero Aarnio Originals. At the heart of Eero Aarnio Originals is Eero himself. Not just his designs but his family, his home, his life. Through our brand we are able to recreate these stories in a new universe while remaining true to the philosophy of the man himself. We are not just making furniture: we are sharing the stories behind the designs, issuing an invitation to discover Eero’s world. Eero has become well known for pioneering the use of plastic and fiberglass in furniture design, and his iconic creations have led to a multitude of imitations. But we are determined to reconnect the designs with their founder, an endlessly innovative, imaginative creator and craftsman. Eero Aarnio pieces are each characters in their own right, with their own life stories and personalities. They have been designed from a place of love and optimism; shaped by gut feeling, curiosity and imagination. --- Have questions about the Eero Aarnio Originals collection? Interested in retailing these original design classics of Mr. Aarnio? Or maybe you have a project where you would like to use our products? For more information, please email us at hello(at)aarniooriginals.com
Angel Investor
Jun 2016
Ingrid was founded with a mission to create delivery experiences that fit peoples lives by letting e-commerce businesses deliver sustainable growth and giving shoppers the power to personalize delivery and returns. The result is a better overall customer experience and greater efficiency for both the retailer and the delivery carrier. Your schedule, your life. With Ingrid, shopping just fits.
Angel Investor & Advisor
Jan 2016
Experience · 15 entries
All (15)
Investments (7)
Founder (7)
Board (1)
2023
CEO & Co-Founder
Mar 2023
We are building the world’s best interior design game for interior lovers and casual gamers alike.
Founding Shareholder
Jan 2023
We are on a mission to create the most comfortable, user-friendly, and sustainable sofa bed in the world.
2022
2020
Co-Founder
Aug 2020
We’re not just making great sofas, we’re re-inventing how sofas are designed, made and delivered. We’re maximising quality and convenience and minimising impact. BASTA sofas are produced in small, local ateliers from sustainable materials and built to last. We sell and deliver direct to you, cutting costs. You pay for high quality design, production and materials, and not much else.
early stageFurniture
2019
Magic Factory
Co-Founder and CEO
Aug 2019
Show all 15 entries ↓
Investment activity
2016–2023 · 8 investments
20164201812019220231
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