Ron Vrijmoet

Smartify makes museums and cultural institutions accessible for a global audience through innovative technology and engaging storytelling. We help to inspire, educate and entertain audiences both in- and outside the gallery walls, and strengthen the financial resilience of cultural organisations in the process.

Welcome to the DEUS initiative - when it became clear the scale of the impact that artificial intelligence will create on all our futures, we felt the need to help shape those futures. We believe that through data, engineering, user-experience and strategy, we are unlocking services that will transform the way we live. Our mission can be summed up very simply: ‘de auxillo auxilium’. We build the machines of assistance. We help to reduce waste, to increase health and safety, to remove inefficiencies. We assist in optimising time, increasing accuracy, minimizing carbon footprints. We use data, design and technology to solve problems and opportunities elegantly, ethically and efficiently. All for the benefit of humans and humanity. It is our responsibility to explore the frontier of AI to create new human(ity)-centered processes that make it easier and cheaper and better to do the right thing. We need to be diligently prepared and smarter to reduce wasted energy. We need to make products and services that adapt to work more effectively and last longer. We humans will design them. Data will power them. Technology will unlock them. Become part of our quest at www.deus.ai. The DEUS initiative: Human(ity)-Centered AI.

We are The Experience Agency, a new breed of agency designed from the ground up to empower clients to own experience from start to finish. We create and deliver stories, products and services across all touch points and experiences that ignite business growth with brand purpose at the core. We do this by bringing the brand purpose into the brand’s value proposition, and into communications. Data driven, content powered, tech enabled. By doing so, we bridge the gap between brand promise and brand experience.

Smartify makes museums and cultural institutions accessible for a global audience through innovative technology and engaging storytelling. We help to inspire, educate and entertain audiences both in- and outside the gallery walls, and strengthen the financial resilience of cultural organisations in the process.

J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been Reimagining the Future for brands since 1864. Headquartered in New York City, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing more than 12,000 marketing professionals. We are known not just for our award-winning work, but also for achieving many critical firsts in the industry: the first agency to establish a global presence; the first to build a creative department; the first to hire a female copywriter; and the first to establish the Planner role. For more information, please visit www.jwt.com. News: https://www.jwt.com/en/news Follow us on Twitter: @JWT_Worldwide Follow us on Instagram: @jwtworldwide Like us: https://www.facebook.com/JWTWorldwide