Roger Hassan

Over a decade scaling some of Europes most successful startups as CEO or COO.

πŸ“ London, England, United KingdomπŸ”„ Updated September 2026πŸ’Ό 10 investmentsπŸ“… 7 years investingπŸ—“ Last invested Feb 2023
VC🌍 United Kingdom
10
Total investments
6
Early stage
2
Mid stage
1
Late stage
7y
Years active

Portfolio

10 investments Β· sorted by recency
All investments
Early stage
Mid stage
Late stage
Angel Investor
Feb 2023
truemetrics provides exact locations for parking spots and building entrances, allowing logistics companies to shave minutes off each delivery. We are backed by global tier-1 institutional investors such as Y-Combinator, Rebel Fund and Soma Capital. We are hiring!
Angel Investor & Advisor
May 2022
The collaboration platform that keeps vehicles on the road. At Papaya, we are dedicated to driving the transition from emitting to non-emitting vehicles by offering a comprehensive platform that simplifies the sourcing, management and servicing of electric vehicles. Papaya connects fleet operators, service providers, OEMs, dealers and VaaS, making it easy to work hand in hand with all your partners. With Papaya, you collaborate seamlessly with multiple suppliers, automate workflows, collect real-time insights, and source vehicles and service providers to expand your business on a single, easy-to-use platform. Tailored for both fleet managers and service providers, our multi-sided platform enhances visibility and accountability and acts as a centralized hub for your communication and data. The result? Increased vehicle uptime, improved after-sales services all around, and optimised costs and operations. Join Papaya for free today and start experiencing a better way to manage electric fleets.
Angel Investor
May 2022
π…πžπžππ’π§π  𝐭𝐑𝐞 𝐧𝐞𝐱𝐭 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐒𝐨𝐧𝐬 𝐛𝐲 𝐝𝐒𝐭𝐜𝐑𝐒𝐧𝐠 𝐜𝐨𝐧𝐯𝐞𝐧𝐭𝐒𝐨𝐧𝐚π₯ 𝐟𝐚𝐫𝐦𝐒𝐧𝐠. With our unique way of cultivating gourmet mushrooms, we are transforming the food industry. By growing locally, we are able to harvest environmentally friendly products while contributing to a carbon neutral future. This proximity to our customers does not only cut the supply chain but also saves tons of plastic packaging and thus contributes to the reuse of natural resources. This is how we provide freshly harvested mushrooms everyday - being kind to people AND the planet!
early stageFarming
Angel Investor
May 2022
Keel is what happens when three people need to build and scale an operations business with no help from off-the-shelf tooling. Before we founded Keel in 2022, we worked at Echo, Europe’s fastest growing online pharmacy that was later acquired by Pharmacy2U. As CEO, CTO and Head of Product, we worked across technology and physical operations shipping 50k medicines to 600k customers daily. When we left, the business had grown to Β£100m annual revenue. Through this journey, we built a ton of custom software to run our operations. We hadn’t intended to, but we had no choice. Off-the-shelf was inflexible, and we just needed to get things done! By building the tools ourselves, we realised that custom software massively raises the quality of ops, and also that most ops teams won’t ever have access to their own purpose-built tools. That’s why we built Keel. Keel offers operators all the benefits of custom software, without having a team of engineers to build it all for you. Engineers typically focus on revenue-generating activities, and we want ops teams to be able to deliver top quality output, time and again, through access to exceptional tooling. Keel bridges the gap between ops and eng. It’s accessible enough that an ops person can get all the insights and usable tools they need from it, but it’s built on engineering best practices so developers can enjoy extending it to meet the needs of your growing company. Whether you’re managing stock ordering or reimbursing expenses, there are in-built internal tools that help you do common processes out-of-the-box, and connecting to your other tech is seamless. And then it’s fully flexible, meaning your engineers can make it fit exactly your process and solve your exact problem, with no compromises and no rebuilding later. Our full service onboarding with our highly experienced team will get you set up and feeling confident, meaning you can be sure you’ve got the solution you need before you commit. Chat to us now!
Angel Investor
Apr 2022
At CYCLE, we are committed to using electric mobility to reshape transportation and support the development of dynamic and sustainable cities for all. Our subscription service is designed with a clear goal in mind: to offer affordable, efficient and eco-friendly urban transport. It’s available in over 85 cities across Austria, Germany, Italy, the Netherlands and Poland. We are part of a growing movement towards cleaner, more liveable cities. Whether youre looking for a smarter way to get around town or to streamline your business operations, our electric bike and cargo bike solutions will help you move toward sustainable mobility. Move sustainably, efficiently & swiftly!
Angel Investor
Jan 2022
Frozen Meals in true Restaurant Quality, trusted by award-winning chefs and world-renowned F&B Operations. Developed over intensive R&D on how to bring restaurant quality from the best chefs & restaurants to every table. The Level Up for every F&B Organisation.
Angel Investor
Feb 2021
Mission is a high growth start up fuelling the world to achieve more than it thought possible. To achieve something extraordinary, we believe you need sustainable, natural energy and we’ve therefore created a range of innovative drinks to fuel high performance. Since launching in 2019, we have gained multiple national awards, worked with hundreds of professional athletes and have become one of the UK’s fastest growing startups. We have also secured Β£3m in funding from the ex and current leadership teams of Hello Fresh, Kraft Cadbury, Brewdog, Allplants, Gumtree, Graze, Saatchi & Saatchi and Redrice Ventures, as well as Jake Humphrey, current England cricket captain Heather Knight and the western world’s most seasoned Everest climber, Kenton Cool. We are now bringing together a group of best in class operators to propel our business from early stage start-up to an established household name, fuelling as many extraordinary achievements along the way as possible. With ambitious plans for the future, this is just the start of the journey.
Angel Investor
Feb 2021
⚑ Performance drinks, powered by nature. It shouldn’t take a lightning bolt to feel the power of nature. Thankfully, at MOJU, we’ve bottled a better way. Active, grown, functional ingredients to help you take on any challenge. There’s never been many ingredients to MOJU. In the beginning, it was just two mates. One beaten-up VW Golf. Zero experience. Armed only with simple, homemade cold-pressed juices and a mad ambition to mix up an industry. Why? Well, something was bothering us. In this busy, modern world, we work so hard to be healthy and active. Yet products that say they’ll help you out? They kind of… don’t. Artificial ingredients. Heavy processing. Loads of sugar. It’s not what your body needs. Busy lives deserve better. So, we made it our mission to provide exactly that. We went back to nature, back to millions of years of evolution. To reconnect people with powerful flavours and potent natural ingredients. To do what we can to get you performing better. No miracle cures. Just some of what you need to get you feeling gooooood. It’s never just been about the drinks at MOJU. We’re here to give life our best shot.
Angel Investor
Jan 2021
Improving the health and wellbeing of people living with chronic pain. We launched the UKs first online pain clinic: Leva Clinic. Find out more about us at: www.cellenhealth.com
Advisor & Shareholder
Aug 2019
A fresh take on dog food. Certified B Corp 🌱 We are always looking for talented people to join the Butternut squad. So if you love dogs as much as we do, get in touch. https://butternutbox.com/careers
mid stageManufacturing
Experience Β· 11 entries
All (11)
Investments (10)
2023
Angel Investor
Feb 2023
truemetrics provides exact locations for parking spots and building entrances, allowing logistics companies to shave minutes off each delivery. We are backed by global tier-1 institutional investors such as Y-Combinator, Rebel Fund and Soma Capital. We are hiring!
2022
Angel Investor & Advisor
May 2022
The collaboration platform that keeps vehicles on the road. At Papaya, we are dedicated to driving the transition from emitting to non-emitting vehicles by offering a comprehensive platform that simplifies the sourcing, management and servicing of electric vehicles. Papaya connects fleet operators, service providers, OEMs, dealers and VaaS, making it easy to work hand in hand with all your partners. With Papaya, you collaborate seamlessly with multiple suppliers, automate workflows, collect real-time insights, and source vehicles and service providers to expand your business on a single, easy-to-use platform. Tailored for both fleet managers and service providers, our multi-sided platform enhances visibility and accountability and acts as a centralized hub for your communication and data. The result? Increased vehicle uptime, improved after-sales services all around, and optimised costs and operations. Join Papaya for free today and start experiencing a better way to manage electric fleets.
Angel Investor
May 2022
π…πžπžππ’π§π  𝐭𝐑𝐞 𝐧𝐞𝐱𝐭 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐒𝐨𝐧𝐬 𝐛𝐲 𝐝𝐒𝐭𝐜𝐑𝐒𝐧𝐠 𝐜𝐨𝐧𝐯𝐞𝐧𝐭𝐒𝐨𝐧𝐚π₯ 𝐟𝐚𝐫𝐦𝐒𝐧𝐠. With our unique way of cultivating gourmet mushrooms, we are transforming the food industry. By growing locally, we are able to harvest environmentally friendly products while contributing to a carbon neutral future. This proximity to our customers does not only cut the supply chain but also saves tons of plastic packaging and thus contributes to the reuse of natural resources. This is how we provide freshly harvested mushrooms everyday - being kind to people AND the planet!
early stageFarming
Angel Investor
May 2022
Keel is what happens when three people need to build and scale an operations business with no help from off-the-shelf tooling. Before we founded Keel in 2022, we worked at Echo, Europe’s fastest growing online pharmacy that was later acquired by Pharmacy2U. As CEO, CTO and Head of Product, we worked across technology and physical operations shipping 50k medicines to 600k customers daily. When we left, the business had grown to Β£100m annual revenue. Through this journey, we built a ton of custom software to run our operations. We hadn’t intended to, but we had no choice. Off-the-shelf was inflexible, and we just needed to get things done! By building the tools ourselves, we realised that custom software massively raises the quality of ops, and also that most ops teams won’t ever have access to their own purpose-built tools. That’s why we built Keel. Keel offers operators all the benefits of custom software, without having a team of engineers to build it all for you. Engineers typically focus on revenue-generating activities, and we want ops teams to be able to deliver top quality output, time and again, through access to exceptional tooling. Keel bridges the gap between ops and eng. It’s accessible enough that an ops person can get all the insights and usable tools they need from it, but it’s built on engineering best practices so developers can enjoy extending it to meet the needs of your growing company. Whether you’re managing stock ordering or reimbursing expenses, there are in-built internal tools that help you do common processes out-of-the-box, and connecting to your other tech is seamless. And then it’s fully flexible, meaning your engineers can make it fit exactly your process and solve your exact problem, with no compromises and no rebuilding later. Our full service onboarding with our highly experienced team will get you set up and feeling confident, meaning you can be sure you’ve got the solution you need before you commit. Chat to us now!
Angel Investor
Apr 2022
At CYCLE, we are committed to using electric mobility to reshape transportation and support the development of dynamic and sustainable cities for all. Our subscription service is designed with a clear goal in mind: to offer affordable, efficient and eco-friendly urban transport. It’s available in over 85 cities across Austria, Germany, Italy, the Netherlands and Poland. We are part of a growing movement towards cleaner, more liveable cities. Whether youre looking for a smarter way to get around town or to streamline your business operations, our electric bike and cargo bike solutions will help you move toward sustainable mobility. Move sustainably, efficiently & swiftly!
Show all 11 entries ↓
Investment activity
2019–2023 Β· 10 investments
20191202132022520231
Recent (last 2 years)Earlier