2
Total investments
0
Early stage
1
Mid stage
1
Late stage
16y
Years active
Portfolio
2 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
CO-Founder and Strategy Board Member
Feb 2020
Pick the Right Price with Just One Click.
Maximize revenue during every promotional cycle using artificial intelligence
Ranked by CIO Review in Top 100 Most Promising BigData Solution Providers. Selected by SAP for its exclusive SAP.io foundry in Berlin.
The leader in applying artificial intelligence accurately predicts retailer sales for every SKU at any price, so you can increase your profits and outsmart competitors.
Wise Athena provides a leading software platform for the consumer goods industry. With a suite of pricing and trade promotion optimization software: constraint-based predictive optimization, optimization through iterative scenarios, prediction of “best” price and promotion option, cannibalization and price ratio effects.
Your Biggest Challenge…
Tired of trying to process large amounts of data sets with limited technology support? During a rushed promotional cycle there is never enough time.
Not to mention that retailers today are demanding than ever, requiring more promotions, at a rapid pace. How can you keep up while aligning your pricing and trade promotions in a way that maximizes margin and profits?
Our Goal: Leverage artificial intelligence to help CPG companies predict the right price in just one click.
We have reimagined every element to create a precise, affordable and easy-to-use tool that redefines the future of pricing for CPGs.
Wise Athena Analyzes 1000’s of Data Points So You Sell More
Nothing can beat thousands of brains working on each of your data points simultaneously, and that is precisely what AI does for you. By analyzing your competitors’ actions in conjunction with your product’s performance, Wise Athena helps you choose the best pricing; so you maximize your sales and profit during every promotional cycle.
Board Member
Jun 2010
Riazul Tequila was born from the passion of Iñaki Orozco, whose family has owned a large plot of land in the highlands of Jalisco, Mexico since the Mexican War of Independence 200 years ago. Orozco inherited the land in the late 1990s and decided to try his hand at growing the famous blue agave that is at the heart of tequila. He planted 200 agave shoots with his own hands in 1999, and when it was clear the plants were going to thrive at the unusually high elevation, he planted new shoots each year. Since his first harvest in 2006, all Riazul tequilas are produced from 100 percent estate-grown blue agave. His first batch of Añejo in 2006 was aged for two years and fermented in French Limousin Oak Cognac barrels indigenously ingrained with vanilla tannins, for a rich, round taste and texture unequaled in the tequila category.
Experience · 4 entries
All (4)
Investments (1)
Founder (2)
Board (1)
2020
CO-Founder and Strategy Board Member
Feb 2020
Pick the Right Price with Just One Click.
Maximize revenue during every promotional cycle using artificial intelligence
Ranked by CIO Review in Top 100 Most Promising BigData Solution Providers. Selected by SAP for its exclusive SAP.io foundry in Berlin.
The leader in applying artificial intelligence accurately predicts retailer sales for every SKU at any price, so you can increase your profits and outsmart competitors.
Wise Athena provides a leading software platform for the consumer goods industry. With a suite of pricing and trade promotion optimization software: constraint-based predictive optimization, optimization through iterative scenarios, prediction of “best” price and promotion option, cannibalization and price ratio effects.
Your Biggest Challenge…
Tired of trying to process large amounts of data sets with limited technology support? During a rushed promotional cycle there is never enough time.
Not to mention that retailers today are demanding than ever, requiring more promotions, at a rapid pace. How can you keep up while aligning your pricing and trade promotions in a way that maximizes margin and profits?
Our Goal: Leverage artificial intelligence to help CPG companies predict the right price in just one click.
We have reimagined every element to create a precise, affordable and easy-to-use tool that redefines the future of pricing for CPGs.
Wise Athena Analyzes 1000’s of Data Points So You Sell More
Nothing can beat thousands of brains working on each of your data points simultaneously, and that is precisely what AI does for you. By analyzing your competitors’ actions in conjunction with your product’s performance, Wise Athena helps you choose the best pricing; so you maximize your sales and profit during every promotional cycle.
2019
Y
Yuhu.mx
Co-founder & Chief Executive Officer
Sep 2019
2017
Techstars Survivor
Sep 2017
Techstars helps founders scale their startups into world-changing businesses.
Founded in 2006, Techstars is on a mission to invest in startups to enable more capital to flow to more entrepreneurs around the world in order to deliver exceptional returns to our investors. We do this by operating accelerator programs and venture capital funds, as well as by connecting startups, investors, corporations, and cities to help build thriving startup communities.
Our results show why Techstars is Better for Founders than any other global accelerator: On average, 74.5% of Techstars companies will raise money within 3 years of their program; 18.5% of Techstars portfolio companies have exited 5 years after their program and 31.1% after eight years. (PitchBook June 2023)
2010
Board Member
Jun 2010
Riazul Tequila was born from the passion of Iñaki Orozco, whose family has owned a large plot of land in the highlands of Jalisco, Mexico since the Mexican War of Independence 200 years ago. Orozco inherited the land in the late 1990s and decided to try his hand at growing the famous blue agave that is at the heart of tequila. He planted 200 agave shoots with his own hands in 1999, and when it was clear the plants were going to thrive at the unusually high elevation, he planted new shoots each year. Since his first harvest in 2006, all Riazul tequilas are produced from 100 percent estate-grown blue agave. His first batch of Añejo in 2006 was aged for two years and fermented in French Limousin Oak Cognac barrels indigenously ingrained with vanilla tannins, for a rich, round taste and texture unequaled in the tequila category.
