Roope Heinilä

Co-Founder & CEO @ Optivian - the AI Sales Co-Worker | Ex-CEO Haiilo (0→$40M ARR)

📍 Helsinki, Southern Finland, Finland🔄 Updated September 2026💼 4 investments📅 16 years investing🗓 Last invested Jan 2022𝕏 @upgrade_to_unlock
VC🌍 Finland
4
Total investments
1
Early stage
2
Mid stage
0
Late stage
16y
Years active

Portfolio

3 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor & Advisor
Jan 2022
Introist helps people operations to save time and improve the employee experience by automating simple but crucial tasks. The most common use cases are employee onboarding, offboarding, learning paths, and communication around internal events. By automating messaging and calendar invitations in these moments, HR and managers can work on their most demanding tasks + still deliver equal and personalised experiences for every employee. New hires and employees get useful content to their email inbox and Slack whenever is the right time - on their starting date, promotion day, or for example leaving for maternity leave. You can even improve employee engagement by sparking up 1-1 conversations scheduling them or automatically based on events in your other HR platforms. Introist makes sure everything gets done with machine-like precision and people can work on what matters the most; people.
Board Member
May 2021
For hospitals and clinics that aim to digitise their operations, BuddyCare is a mobile care coordination platform that automates patient pathway coordination. PATIENT EDUCATION - DATA COLLECTION - CARE COORDINATION - ANALYSIS Buddy Healthcare is on a mission to transform care coordination in hospitals and clinics by making care accessible and measurable for everyone, everywhere and anytime. BuddyCare App for Patients The BuddyCare App provides patients with all the information they need to navigate throughout the care process. It automates the workflow, communication, instructions, forms, and reminders so that patients are always aware of the next steps on the care path. The app is customised based on the care providers needs so that its always perfectly in-line with the patient processes and workflows. A white-label application is available with rapid delivery time for those care providers, who wish to have their own branded application. BuddyCare Dashboard for Care Personnel Through the BuddyCare Dashboard, care personnel has real-time visibility over patients’ preparation and recovery activities. The tool is used to collect, analyse and visualise patient data, which allows care personnel to focus on those patients most in need of attention. The system also uses data analytics to early predict risks for surgery no shows, and to find evidence-based best practices for patient pathways to improve the quality of care. Buddy Healthcare is a young Finland-originated company with a vision to transform pre and post-operative care. Visit our website https://www.buddyhealthcare.com/en/ or book a free online meeting with our expert.
Board Member
Jun 2020
Moomin Language School is an early language learning solution created by the Finnish EdTech company Playvation Ltd. Moomin Language School is offered to early learning organizations and primary schools around the world. We combine various fields of expertise and our team includes linguists, teachers, early educators, graphic designers, technology experts and sales professionals, to name a few. Language skills are essential in the modern global world, yet millions of children lack access to high quality teaching and learning content. We are about to change this.
mid stageE-learning
Experience · 8 entries
All (8)
Investments (4)
Founder (3)
Board (3)
2025
Industrial Advisor
Feb 2025
Vaaka Partners is a Finnish private equity firm that helps mid-sized companies become business champions. We began minority investing in 1989, gradually shifting to buyout investing. In 2010, we became an independent private equity firm, focused on building winning businesses by combining operational insight and new growth opportunities in a collaborative team environment. The Vaaka factor Our ambition is to be the #1 partner for entrepreneurs and management teams of mid-sized companies in our home markets. We offer our companies: 1. Tools for developing high-performing management teams and companies 2. People with knowledge of and experience in growing businesses in the global marketplace 3. Collaboration built on integrity and transparency
Co-Founder & CEO
2025
Optivian provides Ollie, an AI sales co-worker built for complex B2B deals. Sales reps dont need another tool. They need a co-worker that handles the grunt work so they can focus on winning deals. Ollie delivers ready-to-use work product at the right time, directly where your sales reps already work: Slack, Teams, Email and CRM. No more context-switching between a dozen tools. Describe what you need done and Ollie handles the rest: monitoring your deals, analyzing every interaction, and delivering continuously. Pick from ready-made tasks or create your own in natural language. Ollie understands your deals because it ingests every customer interaction, deal progression, and your business context. This deep understanding powers everything Ollie does, from strategic coaching to collateral generation. Ollie automates what matters: - Business cases that help your champion secure budget approval - Value summaries tailored to decision makers - Deal coaching with prioritized next-best actions, continuously - Pipeline monitoring with deal health scoring in real time - Win/loss analysis to learn from every outcome - Custom tasks you define in natural language The result: higher win rates, shorter sales cycles, your entire team selling like your best sellers.
2022
Investor & Advisor
Jan 2022
Introist helps people operations to save time and improve the employee experience by automating simple but crucial tasks. The most common use cases are employee onboarding, offboarding, learning paths, and communication around internal events. By automating messaging and calendar invitations in these moments, HR and managers can work on their most demanding tasks + still deliver equal and personalised experiences for every employee. New hires and employees get useful content to their email inbox and Slack whenever is the right time - on their starting date, promotion day, or for example leaving for maternity leave. You can even improve employee engagement by sparking up 1-1 conversations scheduling them or automatically based on events in your other HR platforms. Introist makes sure everything gets done with machine-like precision and people can work on what matters the most; people.
2021
Board Member
May 2021
For hospitals and clinics that aim to digitise their operations, BuddyCare is a mobile care coordination platform that automates patient pathway coordination. PATIENT EDUCATION - DATA COLLECTION - CARE COORDINATION - ANALYSIS Buddy Healthcare is on a mission to transform care coordination in hospitals and clinics by making care accessible and measurable for everyone, everywhere and anytime. BuddyCare App for Patients The BuddyCare App provides patients with all the information they need to navigate throughout the care process. It automates the workflow, communication, instructions, forms, and reminders so that patients are always aware of the next steps on the care path. The app is customised based on the care providers needs so that its always perfectly in-line with the patient processes and workflows. A white-label application is available with rapid delivery time for those care providers, who wish to have their own branded application. BuddyCare Dashboard for Care Personnel Through the BuddyCare Dashboard, care personnel has real-time visibility over patients’ preparation and recovery activities. The tool is used to collect, analyse and visualise patient data, which allows care personnel to focus on those patients most in need of attention. The system also uses data analytics to early predict risks for surgery no shows, and to find evidence-based best practices for patient pathways to improve the quality of care. Buddy Healthcare is a young Finland-originated company with a vision to transform pre and post-operative care. Visit our website https://www.buddyhealthcare.com/en/ or book a free online meeting with our expert.
2020
Board Member
Jun 2020
Moomin Language School is an early language learning solution created by the Finnish EdTech company Playvation Ltd. Moomin Language School is offered to early learning organizations and primary schools around the world. We combine various fields of expertise and our team includes linguists, teachers, early educators, graphic designers, technology experts and sales professionals, to name a few. Language skills are essential in the modern global world, yet millions of children lack access to high quality teaching and learning content. We are about to change this.
mid stageE-learning
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Investment activity
2010–2022 · 4 investments
20101202012021120221
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