Reetta Kivelä

Chief Innovation Officer at Raisio Oyj, Founder of Gold&Green Foods, Biomush and Viikki Food Design Factory, Fiction writer

📍 Helsinki, Southern Finland, Finland🔄 Updated September 2026💼 6 investments📅 11 years investing🗓 Last invested Aug 2021
Operator-angel🌍 Finland
6
Total investments
3
Early stage
2
Mid stage
0
Late stage
11y
Years active

Portfolio

5 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
CIO, co-Founder, board member
Aug 2021
Nordic Umami Company is the developer of revolutionary food technology that can extract umami - naturally delicious, appetitive taste - from plant-based side streams, that would otherwise go to waste. Food with umami flavour is needed to accelerate the shift towards a fully sustainable food system. New tech is required to use all kinds of food side products. The companys innovation pipeline includes umami products for both home cooks and for food service and industrial use. First products, Umami Fishless Sauce, Umami Meatless Bouillon and Umami Salt, have been launched in 2022, made of food industry by-products, offering carbon-negative flavours.
Board Member
Jul 2021
Mö on Suomen ensimmäinen ja ainoa aito kaurameijeri
Board Member
Mar 2021
Nordic region has a great number of food and beverage companies with beautiful products. They are ripe for growth but are either too small or lack the right resources to access the heavily competed f&b market. Business being small in scale, the cost to brand building, sales channels development and marketing seem often too big to absorb. Having worked with SME's for years and while gaining experience in exploring solutions in driving profitable business we've come to a conclusion that the only way to solve these problems is to scale up and capitalize on innovative supply chain models. The winning concepts of tomorrow build on an offering with wider selection of products that are simple to sell (from the producers’ point of view) and painless to purchase (from the retailers or consumers’ point of view). That is why we have created Nordic Breakfast - a brand and platform for Nordic food companies entering new markets. We curate the product offering to meet each market's consumer needs or raise bids for products we see would fit the target market best. Our supply chain management professionals take care of the sales channels and we take care of the localized marketing. Always focusing on the core, we offer only products people crave. Operating through our own brand we can reach wider audiences and have a bigger impact. Do you have fascinating and appetizing products? Join our journey!
Co-Founder, board member
Jul 2015
Gold&Green Foods is a cross-cultural food tech company, selling and developing novel, delicious and sustainable plant protein foods. We combine the latest Nordic food science findings and the naturally nutritious and trendy Nordic ingredients with some specific Asian food technologies in our innovative products. With our smart plant protein the people who care about the wellbeing of themselves, their children and the planet can make better nutritional choices.
early stageFood & Beverages
Co-Founder, board member
May 2015
Gold&Green Foods is a cross-cultural food tech company, selling and developing novel, delicious and sustainable plant protein foods. We combine the latest Nordic food science findings and the naturally nutritious and trendy Nordic ingredients with some specific Asian food technologies in our innovative products. With our smart plant protein the people who care about the wellbeing of themselves, their children and the planet can make better nutritional choices.
early stageFood & Beverages
Experience · 6 entries
All (6)
Investments (2)
Founder (4)
Board (2)
2021
CIO, co-Founder, board member
Aug 2021
Nordic Umami Company is the developer of revolutionary food technology that can extract umami - naturally delicious, appetitive taste - from plant-based side streams, that would otherwise go to waste. Food with umami flavour is needed to accelerate the shift towards a fully sustainable food system. New tech is required to use all kinds of food side products. The companys innovation pipeline includes umami products for both home cooks and for food service and industrial use. First products, Umami Fishless Sauce, Umami Meatless Bouillon and Umami Salt, have been launched in 2022, made of food industry by-products, offering carbon-negative flavours.
Board Member
Jul 2021
Mö on Suomen ensimmäinen ja ainoa aito kaurameijeri
Board Member
Mar 2021
Nordic region has a great number of food and beverage companies with beautiful products. They are ripe for growth but are either too small or lack the right resources to access the heavily competed f&b market. Business being small in scale, the cost to brand building, sales channels development and marketing seem often too big to absorb. Having worked with SME's for years and while gaining experience in exploring solutions in driving profitable business we've come to a conclusion that the only way to solve these problems is to scale up and capitalize on innovative supply chain models. The winning concepts of tomorrow build on an offering with wider selection of products that are simple to sell (from the producers’ point of view) and painless to purchase (from the retailers or consumers’ point of view). That is why we have created Nordic Breakfast - a brand and platform for Nordic food companies entering new markets. We curate the product offering to meet each market's consumer needs or raise bids for products we see would fit the target market best. Our supply chain management professionals take care of the sales channels and we take care of the localized marketing. Always focusing on the core, we offer only products people crave. Operating through our own brand we can reach wider audiences and have a bigger impact. Do you have fascinating and appetizing products? Join our journey!
2016
Vilvest Oy
Co-Owner, board member
Sep 2016
2015
Co-Founder, board member
Jul 2015
Gold&Green Foods is a cross-cultural food tech company, selling and developing novel, delicious and sustainable plant protein foods. We combine the latest Nordic food science findings and the naturally nutritious and trendy Nordic ingredients with some specific Asian food technologies in our innovative products. With our smart plant protein the people who care about the wellbeing of themselves, their children and the planet can make better nutritional choices.
early stageFood & Beverages
Show all 6 entries ↓
Investment activity
2015–2021 · 6 investments
201522016120213
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