Paul “PJ” Jackson 📌

Social Tip is on a mission to help brands connect more authentically online through rewarding their customers with cash. We help turn a brand’s customers into their influencers. This is good old-fashioned word of mouth marketing but amplified for the digital age and scalable through our innovative technology. The conventional ways of marketing are becoming less and less effective. 70% of people no longer trust adverts, Gen Z are allergic to anything that looks or feels like marketing, and it is increasingly difficult for brands to connect authentically on fragmented online platforms. In short, the old ways of marketing are broken. The answer is Social Tip. We build hype and buzz whilst putting money back into the pockets of everyday people for posting online about the things they love. This is the future, and it just needs a platform.

The sales environment is getting harder. Buyers are slower to engage. Outbound’s less effective. Everyone’s chasing the same leads, using the same tools, saying the same things. And the pressure to perform hasn’t eased – it’s intensified. CROs, Commercial Directors, Head of Sales – you’re being asked to create pipeline, reduce acquisition costs, and prove ROI with tighter teams, shorter runways, and more noise in-market than ever before. So what’s happened? You’ve tried to adapt. You’ve funded social selling. Rolled out Sales Navigator. Brought in LinkedIn trainers. Invested in content, enablement, automation. And yet, here you are – still chasing numbers with nothing to show for it. No visibility. No consistency. No way to prove what’s working – or if anything’s working at all. Here’s what we’ve heard from leaders like you: 🗯 “We brought in a trainer – nothing stuck.” 🗯 “The content’s being posted – but it’s not turning into meetings.” 🗯 “We’ve got tools, but they aren’t being used properly.” 🗯 “We can’t show attribution, so leadership doesn’t back it.” 🗯 “It’s effort – but no outcome." You’re not alone. This is what happens when you ask an enterprise sales team to adopt new behaviours without structure, accountability, or shared goals across departments. The problem isn’t social selling. It’s that no one’s made it operational. That’s what TruNorth Social fixes. With a system that aligns teams, tracks stats, and delivers commercial outcomes. If youre still battling with fragmented efforts, internal cynicism, or boardroom pressure to justify the investment – our pilot programme is for you. We’re opening limited access to a small number of enterprise sales teams looking to embed LinkedIn into their sales operation. Visit trunorth.social to learn more. Heres to your success!

Social Tip is on a mission to help brands connect more authentically online through rewarding their customers with cash. We help turn a brand’s customers into their influencers. This is good old-fashioned word of mouth marketing but amplified for the digital age and scalable through our innovative technology. The conventional ways of marketing are becoming less and less effective. 70% of people no longer trust adverts, Gen Z are allergic to anything that looks or feels like marketing, and it is increasingly difficult for brands to connect authentically on fragmented online platforms. In short, the old ways of marketing are broken. The answer is Social Tip. We build hype and buzz whilst putting money back into the pockets of everyday people for posting online about the things they love. This is the future, and it just needs a platform.

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