Pia D'Iribarne

Founder of Main Object Capital

📍 London, England, United Kingdom🔄 Updated September 2026💼 11 investments📅 11 years investing🗓 Last invested Nov 2021𝕏 @upgrade_to_unlock
VC🌍 United Kingdom
11
Total investments
7
Early stage
4
Mid stage
0
Late stage
11y
Years active

Portfolio

11 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
Nov 2021
Sweep helps businesses track and act on their carbon, so they can become forever companies. Our data-driven platform, with powerful collaboration features and user-focused design, makes it easy to measure emissions, take action to reduce your carbon footprint, and stay compliant with the latest reporting standards. We empower your staff and your entire value chain to build a cleaner business together. It’s the only way we can reduce carbon effectively. Get your carbon on-track: sweep.net Were proud B Corp and member of Worldbanks Carbon Pricing Leadership Coalition, International Emissions Trading Association, and Finance for Tomorrow.
Board Observer
May 2021
BeReal is a new kind of photo sharing app where you spontaneously share your real life with your friends. Every day at a different time, everyone is notified simultaneously to capture and share a photo within 2 minutes. Without filters, followers & likes. Only your friends for real.
Board Member
Nov 2019
Jow is the leading meal planning and grocery app in France and is growing quickly in North America. Partnering with the retailers and brands, the Jow platform mixes retail media, consumer data, and cutting-edge algorithms to help users meal plan and grocery shop in record time. With over 5 million users globally and 150 million meals served, Jow’s technology was built to help users reclaim their time, waste less food, and feed their families delicious, homemade meals every single week. Whats for dinner for your household? Find out at www.jow.com “We believe in a world where a love of delicious meals, a small budget, and a busy schedule meet. A world where we spend more time eating a good meal with our loved ones and less time looking for things in the grocery store. We are what we eat it defines our place in the world, our health, and our impact on the environment. Let’s make each of our worlds our favorite place to be.” - Jacques Sabatier, CEO and Co-Founder of Jow
early stageRetail
Board Member
Sep 2019
🚀 Strapi (strapi.io) is the leading open-source Headless CMS. It gives developers the freedom to use their favorite tools and frameworks while allowing editors to easily manage their content and distribute it anywhere. Based on Node.JS, it saves days of development time through a beautiful admin panel anyone can use. Key features: - Open source: the entire codebase is available on GitHub and is maintained by hundreds of contributors. - Self-hosted: security is crucial for companies. Host your data safely, on your own servers. GDPR compliant. - Customizable: each project requires specific requirements. Easily customize the admin panel as well as the API. - RESTful or GraphQL: Consume the API from any client (React, Vue, Angular), mobile apps or even IoT, using REST or GraphQL. - 100% JavaScript​: One language to rule them all. Use JavaScript everywhere: both for your front-end and your Headless CMS. - Extensible by design: Plugins system included. Install auth system, content management, custom plugins and more in seconds.
Board Member
Sep 2019
Our mission is to ensure corporates & SMEs aren’t wasting money & time on their business travel. Most companies are overspending on travel by 20-40% - we help them to save that, without having to change any of their existing travel tools. This is typically achieved through complimenting your travel tool with discounted corporate travel programs & adding a specialised group booking service. The outcome? Significant savings, less time wasted & no change of tooling. We’re backed by Lakestar, Kima Ventures, Stride.VC and Latitude who’ve also backed Airbnb, Spotify, Trivago, Travelperk, Zoopla, Monzo, and Deliveroo.
Board Member
Jul 2019
🚀 Strapi (strapi.io) is the leading open-source Headless CMS. It gives developers the freedom to use their favorite tools and frameworks while allowing editors to easily manage their content and distribute it anywhere. Based on Node.JS, it saves days of development time through a beautiful admin panel anyone can use. Key features: - Open source: the entire codebase is available on GitHub and is maintained by hundreds of contributors. - Self-hosted: security is crucial for companies. Host your data safely, on your own servers. GDPR compliant. - Customizable: each project requires specific requirements. Easily customize the admin panel as well as the API. - RESTful or GraphQL: Consume the API from any client (React, Vue, Angular), mobile apps or even IoT, using REST or GraphQL. - 100% JavaScript​: One language to rule them all. Use JavaScript everywhere: both for your front-end and your Headless CMS. - Extensible by design: Plugins system included. Install auth system, content management, custom plugins and more in seconds.
Board Member
Jul 2019
Jow is the leading meal planning and grocery app in France and is growing quickly in North America. Partnering with the retailers and brands, the Jow platform mixes retail media, consumer data, and cutting-edge algorithms to help users meal plan and grocery shop in record time. With over 5 million users globally and 150 million meals served, Jow’s technology was built to help users reclaim their time, waste less food, and feed their families delicious, homemade meals every single week. Whats for dinner for your household? Find out at www.jow.com “We believe in a world where a love of delicious meals, a small budget, and a busy schedule meet. A world where we spend more time eating a good meal with our loved ones and less time looking for things in the grocery store. We are what we eat it defines our place in the world, our health, and our impact on the environment. Let’s make each of our worlds our favorite place to be.” - Jacques Sabatier, CEO and Co-Founder of Jow
early stageRetail
Board Observer
Jul 2017
PayFit makes payroll and HR management simple for small businesses. We’re an automated SaaS that helps HR teams and business owners save time and money on their payroll and HR tasks. That way, they can focus on what really matters: their employees. Since 2015, we’ve made it our mission to support digital HR transformation within companies across Europe with our ever-evolving range of product features and services. PayFit operates in France, Spain and the United Kingdom. 18,0000+ businesses trust us to run their payroll every month, including Livestorrm, Heetch and Gymlib, and over 850 people are part of the PayFit adventure.
Board Observer
Sep 2016
Selency is the leading marketplace in Europe dedicated to preloved furniture and home decor. We curate each item posted by our antique dealers, and each inspiration to provide a very new experience.
Board Observer
May 2016
About Shift Technology Shift Technology is the trusted AI partner to the world’s leading insurers. The company’s innovative and explainable AI solutions help insurers reduce fraud and risk, streamline claims processes, and enhance customer experiences. By combining deep insurance expertise with cutting-edge technology, Shift delivers significant business impact and ROI.
VC Investor
Apr 2015
We are a venture capital firm for the creative class, operating at the intersection of technology and creativity. We focus on digital lifestyle, investing in consumer brands and related enabling-technologies. Our mission is to be a partner of choice for entrepreneurs with big ideas, and help them build strong brands that stand out and have a positive impact on the world. We are based in London, and operate across Europe and the US. Having launched in 2015, we currently have over $1.2bn under management, with a portfolio of c. 50 companies to date. We are actively looking to back founders at both early and growth stages starting with investments between $500k to $15m from us, with the ability to follow and be a long-term partner.
Experience · 17 entries
All (17)
Investments (11)
Founder (2)
Board (10)
2025
Founder & Managing Partner
Nov 2025
Main Object is an early-stage venture capital firm investing between Europe and the US.
2021
Board Member
Nov 2021
Sweep helps businesses track and act on their carbon, so they can become forever companies. Our data-driven platform, with powerful collaboration features and user-focused design, makes it easy to measure emissions, take action to reduce your carbon footprint, and stay compliant with the latest reporting standards. We empower your staff and your entire value chain to build a cleaner business together. It’s the only way we can reduce carbon effectively. Get your carbon on-track: sweep.net Were proud B Corp and member of Worldbanks Carbon Pricing Leadership Coalition, International Emissions Trading Association, and Finance for Tomorrow.
Board Observer
May 2021
BeReal is a new kind of photo sharing app where you spontaneously share your real life with your friends. Every day at a different time, everyone is notified simultaneously to capture and share a photo within 2 minutes. Without filters, followers & likes. Only your friends for real.
2020
Co-founder & Managing Partner
Sep 2020
We lead ambitious seed rounds.
2019
Board Member
Nov 2019
Jow is the leading meal planning and grocery app in France and is growing quickly in North America. Partnering with the retailers and brands, the Jow platform mixes retail media, consumer data, and cutting-edge algorithms to help users meal plan and grocery shop in record time. With over 5 million users globally and 150 million meals served, Jow’s technology was built to help users reclaim their time, waste less food, and feed their families delicious, homemade meals every single week. Whats for dinner for your household? Find out at www.jow.com “We believe in a world where a love of delicious meals, a small budget, and a busy schedule meet. A world where we spend more time eating a good meal with our loved ones and less time looking for things in the grocery store. We are what we eat it defines our place in the world, our health, and our impact on the environment. Let’s make each of our worlds our favorite place to be.” - Jacques Sabatier, CEO and Co-Founder of Jow
early stageRetail
Show all 17 entries ↓
Investment activity
2015–2021 · 11 investments
2015120162201712019520212
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