Peter Yoong

Pulsifi | Venture Builder | Investor | Startup mentor | YPO, EO, H2 | TEDx Speaker

📍 Federal Territory of Kuala Lumpur, Malaysia🔄 Updated September 2026💼 5 investments📅 19 years investing🗓 Last invested Nov 2014𝕏 @upgrade_to_unlock
Operator-angel🌍 Malaysia
5
Total investments
3
Early stage
0
Mid stage
0
Late stage
19y
Years active

Portfolio

3 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Nov 2014
The common belief of the founding partners of Prim3time is that the future of the internet and connectivity, in large part, will be free and paid for by advertising and marketing. With that in mind, Prim3time Media was established with the purpose of Media Enabling Service Providers and Operators and deliver ancillary revenues from a Media and Advertising centric ecosystem. Our engagement model leaves Service Providers and Operators to focus on their core telecommhnications business while leaving Prim3time Media to build, manage, operate a self-sustaining and profitable Media and Advertising business utilizing our technology platforms and domain expertise.. Prim3time has already entered into advanced discussions with several Operators and Service Provides. Follow us for exciting future announcements.
Co-founder and Investor
Dec 2013
Involve Asia is a global marketing technology company that provides a platform for brands and advertisers to manage thousands of partnerships with content creators, affiliates and developers. Founded in 2014, Involve Asia has been backed major venture capital firms such as 500 Startups, OSK Technology Ventures and Cradle Seed Ventures and has an established presence across Asia with offices in Malaysia, Indonesia and Thailand. To date, hundreds of brands in the ecommerce, travel and finance sector have used the Involve platform to establish and grow partnerships with Involve’s over 400,000 content creators, developers and affiliates. Achieving over $1b in transactions, 2 billion page views and 100s of millions of visitors for our clients. As a digital-first tech start-up entering the hypergrowth stage, we are looking for creative and ambitious talents to join our team on this journey. We lead with a growth mindset and the belief that the combination of each individual’s passions and skills carry the company upward and forward. At Involve, all ideas are listened to, and brainstorming means that job titles get left at the door. This is where self-starters can really make their mark, thriving and evolving as they go. If making an impact gives you a reason to roll out of bed in the mornings, come join us!
Investor
2013
At Jirnexu, we’re building anytime/anywhere customer acquisition and life-cycle management solutions. Jirnexu enables banks, insurance companies, and service providers to think mobile-first and innovate the way they generate leads online, turn those leads into customers, handle their fulfillment, and keep them loyal. Our company enjoys the unique position of being Asia’s only full stack FinTech solutions provider. ~ OUR BRANDS & SOLUTIONS ~ - XpressApply enables FSIs to innovate and handle 3x more secure digital application submissions per agent, per day. - RinggitPlus empowers Malaysian consumers to make better decisions and to save money for those things that matter most to them. - KreditGoGo is RinggitPlus'​ sister brand for the Indonesian market.
Experience · 14 entries
All (14)
Investments (4)
Founder (8)
Board (1)
2016
Founder
Jul 2016
Pulsifi’s mission is to change how talent is defined by uncovering human potential in the workplace. To discover this untapped potential, we not only strive to understand people at their core, we also analyse the environment that they would thrive in. Using AI and data science, our people analytics platform profiles a candidate based on their soft traits and hard skills and predicts how well they would fit into your organisation or role. The idea is that people who are aligned in their mission, interests and abilities are more likely to succeed and be driven in their role. Pulsifi is a proud pioneer in the industry, being the first to build an SaaS AI platform that analyses multiple facets of human behaviour and reliably predicts and prescribes people outcomes. Check out our Mixed Reality Room here for more information - https://bit.ly/pulsifi-showroom-8
2015
Co-founder and Board Director
Jan 2015
ReBid is a Unified MADTech Intelligence Platform empowering data-driven marketers for omnichannel activation, measurement and automation. Our platform, which is ready for the cookieless world uses proprietary AI based algorithms that leverages MadTech (MarTech + AdTech) to simplify digital marketing. ReBid has unified workflows, data harmonization and real-time automated reporting. This translates into an immediate saving of 40% on resources and leads to incremental Returns on Ad spends (ROAS) by over 30%. ReBid’s multiple partner integrations across ads, marketing, ecommerce, emails, data management, ad serving, analytics and more provide an unprecedented reach of 98% of global digital media audiences. ReBid provides a host of benefits and features, including: Access to ads activation and reporting capabilities across integrations like Search & Display (Google Ads), Social Ads (Facebook, Instagram, Twitter & LinkedIn Ads), Programmatic (Display Video 360 and many more), Ad servers (Campaign Manager 360), Analytics (Google Analytics) & more. Fully Automated and One click Reporting exportable in 20+ precreated reporting templates CXO view dashboards with key insights across Channel, Creative, Device and Keyword Performance Real Time monitoring of live campaigns KPI and Pacing status Optimize live campaigns across 15 platforms in a single click AI recommendations across bid, budgets, pacing and more across media plans and campaigns Onboard 1st party data and convert to ID before activating it across top Programmatic Platforms Access and analyze log level programmatic data and in house programmatic Build and enrich single view of the customer journey across web and app users and automate entire marketing workflow. ReBid is an enterprise grade platform certified with highest global security and data compliance certifications like SOC2, ISO 27001 and GDPR.
2014
Investor
Nov 2014
The common belief of the founding partners of Prim3time is that the future of the internet and connectivity, in large part, will be free and paid for by advertising and marketing. With that in mind, Prim3time Media was established with the purpose of Media Enabling Service Providers and Operators and deliver ancillary revenues from a Media and Advertising centric ecosystem. Our engagement model leaves Service Providers and Operators to focus on their core telecommhnications business while leaving Prim3time Media to build, manage, operate a self-sustaining and profitable Media and Advertising business utilizing our technology platforms and domain expertise.. Prim3time has already entered into advanced discussions with several Operators and Service Provides. Follow us for exciting future announcements.
2013
Co-founder and Investor
Dec 2013
Involve Asia is a global marketing technology company that provides a platform for brands and advertisers to manage thousands of partnerships with content creators, affiliates and developers. Founded in 2014, Involve Asia has been backed major venture capital firms such as 500 Startups, OSK Technology Ventures and Cradle Seed Ventures and has an established presence across Asia with offices in Malaysia, Indonesia and Thailand. To date, hundreds of brands in the ecommerce, travel and finance sector have used the Involve platform to establish and grow partnerships with Involve’s over 400,000 content creators, developers and affiliates. Achieving over $1b in transactions, 2 billion page views and 100s of millions of visitors for our clients. As a digital-first tech start-up entering the hypergrowth stage, we are looking for creative and ambitious talents to join our team on this journey. We lead with a growth mindset and the belief that the combination of each individual’s passions and skills carry the company upward and forward. At Involve, all ideas are listened to, and brainstorming means that job titles get left at the door. This is where self-starters can really make their mark, thriving and evolving as they go. If making an impact gives you a reason to roll out of bed in the mornings, come join us!
Investor
2013
At Jirnexu, we’re building anytime/anywhere customer acquisition and life-cycle management solutions. Jirnexu enables banks, insurance companies, and service providers to think mobile-first and innovate the way they generate leads online, turn those leads into customers, handle their fulfillment, and keep them loyal. Our company enjoys the unique position of being Asia’s only full stack FinTech solutions provider. ~ OUR BRANDS & SOLUTIONS ~ - XpressApply enables FSIs to innovate and handle 3x more secure digital application submissions per agent, per day. - RinggitPlus empowers Malaysian consumers to make better decisions and to save money for those things that matter most to them. - KreditGoGo is RinggitPlus'​ sister brand for the Indonesian market.
Show all 14 entries ↓
Investment activity
2007–2014 · 5 investments
20071200812013220141
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