Peter Gray

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments. Via’s platform has pioneered microtransit — a new mode of mass transit — and today offers a comprehensive, end-to-end public transit solution that helps our customers design, operate, and optimize their transit systems using software, services, and billions of proprietary real-world trip data points. The result: lower costs, equitable access, and better passenger experiences.

We help Fortune 500s and high-growth startups make more money and happier customers. Graybirds founder developed a proprietary growth & product playbook during 10 years at the Wall Street Journal where he built the growth product and experimentation teams. He identified repeatable principles, insights, and tactics that transferred across businesses regardless of revenue models, size, or customer segment. Graybird has since advised over 50 companies using this playbook, helping them identify and capture over $1bn in incremental revenue. How? By leveraging design, product and value proposition principles derived from the most accurate data on the planet: experiment data. After running 2500+ experiments at the Wall Street Journal, our founder noticed repetitive patterns, which he pressure tested across different sister brands. Then he fed those principles to unrelated businesses as a consultant, where, with appropriate "translation," they delivered similar returns. Sample engagements: 1. Monetization experience and strategy diagnostics 2. Customer value research: an MRI of what actually drives customer retention and LTV to reduce churn and inform company strategy 3. Org + Process diagnostics: is your team, culture, and process built to drive the most impact through a focused, but courageous test-and-learn mindset? 4. AI Consulting: AI is a once-in-a-lifetime opportunity, but we see lots of businesses in paralysis or disappointed with the returns. Based on sound ideation and prioritization frameworks, we help companies develop realistic AI roadmaps, laser focused on maximum ROI to build trust and organizational muscle.

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments. Via’s platform has pioneered microtransit — a new mode of mass transit — and today offers a comprehensive, end-to-end public transit solution that helps our customers design, operate, and optimize their transit systems using software, services, and billions of proprietary real-world trip data points. The result: lower costs, equitable access, and better passenger experiences.

All of our offices have closed and CRT Capital Group LLC is currently maintaining minimal operations.