Peter Pritchard

Chairman, Senior Independent Director, CEO, Rem Chair, NED, Investor, Advisor

📍 United Kingdom🔄 Updated September 2026💼 2 investments📅 3 years investing🗓 Last invested Jan 2024
VC🌍 United Kingdom
2
Total investments
1
Early stage
0
Mid stage
0
Late stage
3y
Years active

Portfolio

1 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Jan 2024
BIOME9 is revolutionising pet care, through personalised, data-led solutions. We use cutting-edge science and AI to decode the complex science of the gut microbiome, eliminating the guesswork around choosing the right diet and nutrition for our dogs. If there was one thing you could do to transform your dog’s health and happiness, wouldn’t you want to know? GutDiscovery® will change that for good. Our groundbreaking, at-home, gut microbiome test gives you a window into your dog’s inner world, and pinpoints their specific nutritional and dietary requirements. Our UK laboratory leads the way for speed and accuracy whilst our proprietary InvisibleHealth™ algorithm, uses the most advanced generative AI to instantly process millions of complex data points and turn them into insights and a care plan, as unique as your dog. A personalised report features a tailored nutritional plan and a precision supplement programme, built specifically around your dogs complex biological makeup. Why test my dog’s microbiome? Research is proving connections to far more than we once thought: Discover root-cause solutions for digestive issues and IBD Enhance joint, skin, and dental health Boost immunity Detect early health-risks and complications Reduce risk of obesity and allergies Were dedicated to transforming pet health through research and tech, providing an innovative science-backed approach to personalised pet nutrition, so you get to enjoy the very best version of your pet - healthy and happy, inside and out. Join the pet care revolution!
early stagePet Services
Experience · 3 entries
All (3)
Investments (2)
2024
Investor
Jan 2024
BIOME9 is revolutionising pet care, through personalised, data-led solutions. We use cutting-edge science and AI to decode the complex science of the gut microbiome, eliminating the guesswork around choosing the right diet and nutrition for our dogs. If there was one thing you could do to transform your dog’s health and happiness, wouldn’t you want to know? GutDiscovery® will change that for good. Our groundbreaking, at-home, gut microbiome test gives you a window into your dog’s inner world, and pinpoints their specific nutritional and dietary requirements. Our UK laboratory leads the way for speed and accuracy whilst our proprietary InvisibleHealth™ algorithm, uses the most advanced generative AI to instantly process millions of complex data points and turn them into insights and a care plan, as unique as your dog. A personalised report features a tailored nutritional plan and a precision supplement programme, built specifically around your dogs complex biological makeup. Why test my dog’s microbiome? Research is proving connections to far more than we once thought: Discover root-cause solutions for digestive issues and IBD Enhance joint, skin, and dental health Boost immunity Detect early health-risks and complications Reduce risk of obesity and allergies Were dedicated to transforming pet health through research and tech, providing an innovative science-backed approach to personalised pet nutrition, so you get to enjoy the very best version of your pet - healthy and happy, inside and out. Join the pet care revolution!
early stagePet Services
2023
Seed Investor
Sep 2023
WOOF&BREW, The Pet Drinks Company, produced the world’s first herbal doggy teabag in 2013, creating a new category in the pet sector and introducing dogs from all walks​ of life to the benefits of a nice herbal cuppa. This initial range was then extended in 2015 by providing these in a ready-made tonic format. Since then WOOF&BREW have added award-winning products to their portfolio including ‘Bottom Sniffer’, an iconic doggy ‘beer’ that gives dog’s real tail-swagger, Pawsecco​, a still wine​ for cats and dogs, and Pawsecco Freeze Pops​ which won Best Treat 2018​ at PATS. Our latest product, Cham:paws, takes pampered pets to a whole new level! Tongues - and tails - have continued to wag across the globe with WOOF&BREW featuring in national and international press, as well as appearing on several TV programmes including the BBCs The Apprentice. For more information check out our website www.woofandbrew.com and see how your pooch can #lapitup
2022
Remuneration Chair, Non Executive Director
May 2022
Various board memberships