Peter Odemark

Growth Equity Investor | Re:food | Sustainability Agrifood

📍 Sweden🔄 Updated September 2026💼 11 investments📅 6 years investing🗓 Last invested Dec 2023
VC🌍 Sweden
11
Total investments
0
Early stage
6
Mid stage
3
Late stage
6y
Years active

Portfolio

10 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
Aug 2023
Board Member
May 2023
We show the possibility of plants through flavour, cooking expertise and everyday ease
Board Member
Jan 2023
The modern world is built on top of age-old structures first established to focus economic power and regulate freedom. Within these systems are deep-seated problems that are costly both to enterprises, to consumers, and to the planet. Today’s problems can’t be solved if we still think the way we thought when we created them. We must think differently and let the awakening world break free from the matrix. We are Wayout.
Board Member
Sep 2022
Planted combines proprietary structuring and fermentation technologies to produce meat from plant proteins, focusing on delicious taste, meaty and juicy texture, while only using clean ingredients. Planted designs and structures its meat in any size, shape, and fibrous texture and is driven by the conviction that they will outperform animal meat in the future in terms of taste, sustainability, health, efficiency and price. Committed to using only clean ingredients and no additives in all its products, Planted is setting a completely new standard in the plant-based meat category, making it a healthy and sustainable choice for all. Truly better than meat from animals. A growing population along with increasing life expectancy and incomes are major drivers for the rise in global meat demand. However, the current scale of the animal meat industry is beyond unsustainable. Planted wants to change that. The Zurich-based FoodTech spin-off from the Swiss Technical Institute of Technology (ETH) was founded in 2019 and was quick to build intellectual property around their technological approach, currently holding several patents. Planted is a certified B Corporation. Planted’s principal meat production is in a glass-house production facility in Kemptthal (Zurich) Switzerland - the first transparent meat production open to the public. Planted meats are available in over 6100 restaurants and more than 8700 retail outlets across Switzerland, Germany, Austria, France, Italy, UK and BeNeLux as well as over its own Europewide webshop. The Planted meat ranges, each consisting of different protein sources, currently include planted.chicken, planted.pulled, planted.kebab, planted.duck, planted.schnitzel, planted.bratwurst, planted.slices Lyoner and planted.steak. In addition, there are various limited editions in close collaboration with star chefs such as Tim Raue, Damien Germanier, Haya Molcho or Sebastian Copien.
Board Member
Sep 2022
Meat without the animal, for a more sustainable food system We're hiring! Join us on the path to creating a more sensible food system for the world: https://www.missionbarns.com/careers
Board Member
Aug 2022
We believe vegan cheese shouldnt have to suck, both for the planet and for our taste buds. We spent the last 4 years developing our cultured cheese-making process that packs in all of the flavor and nutrition, minus the dairy. Follow along as we take over NYC and Sweden (and eventually the world!)
Board Member
May 2022
Headquartered in Denmark, Agreena is powering the global transition to regenerative agriculture, operating Europe’s leading soil carbon programme. As the first large-scale agricultural cropland project registered under Verras world-leading Verified Carbon Standard, Agreena partners with thousands of farmers across 4.5 million hectares of arable land in 20 markets. Agreena finances farmers’ transition to sustainable practices, measures and verifies the climate impact with field-level accuracy, and offers climate solutions to corporates to achieve their sustainability goals. Uniquely, Agreena’s holistic solution combines proprietary digital measurement, reporting, and verification (dMRV) capabilities, leveraging AI and satellite imagery to unlock nature-based solutions at scale with ground-level accuracy.
Board Member
Mar 2021
At award-winning iwi life® (“ee-wee life”) brand, we are dedicated to unlocking the nutritional superpowers of algae. For our health. For our planet. We are an experienced team of farmers, scientists and health industry leaders working hard to bring plant-based products to consumers around the world. Our secret ingredient is algae, which is packed with nutrients like Omega-3s and protein, and uses resources that otherwise would not be utilized – like non-fertile land and salt water – to grow. Most people don’t realize algae is the original source of Omega-3s (fish, krill and humans cant make Omega-3s), the essential fatty acids critical for human health and wellbeing. Our algae requires no fresh water to grow, and is about 300 times more productive than peas in terms of production of essential amino acids. Our Omega-3 supplements are available nationwide at Amazon, Whole Foods, Sprouts, Vitamin Shoppe and other fine retailers and are always available at iwilife.com. They are vegan, non-GMO and sustainable. (Clinical studies show humans can absorb 1.7X more Omega-3s from iwi lifes patented AlmegaPL® than from fish or krill oil.) We are also developing new plant-based protein products, such as functional foods, snacks and supplements. Visit our site for more details. At iwi, we are committed to the rural communities around our Texas and New Mexico farms, creating jobs both directly and indirectly, and leading a movement that we call Social Sustainability. Join the tribe!
Board Member
Mar 2021
Motatos supports the sustainable reform of the worlds food system. We’re a different kind of food store; an e-commerce bringing together heroes to shape a waste-free, healthy and connected future of food. Heroes come in all shapes and forms these days. They are customers and they work for our suppliers. And a fair number of them work for Motatos. Since the founding year 2014, Motatos has successfully entered six European markets and together, our customers have saved over 65 000 tonnes of food and consumer products.
Investor
Sep 2020
At Gullspång Invest, we fund teams of entrepreneurs who address the fundamental global challenges of our time with commercial products and services, forcing the system to transform into a more resilient state. We optimize for true value, not exits. We plan for the next generation, not for the next quarter. We are purpose-driven, for profit, with passion, and are seeking long-term partnerships with like-minded entrepreneurs. Investments include Mat.se, Oatly, N!CK’S, Färsking, Baseload Capital, Climeon, Trine, Vilokan and Axis Communications.
Experience · 13 entries
All (13)
Investments (11)
Founder (1)
Board (10)
2023
Board Member
Dec 2023
NewLeaf Symbiotics is the industry’s undisputed Ag Biotech leader and pioneer of PPFM technology. The proud Champions of Pink Performance, NewLeaf works to harness pink-pigmented facultative methylotrophs – PPFMs – into actionable solutions to challenges around yield, crop protection, nutrient use efficiency and methane mitigation, with the intent of helping farmers do more with less as they work to feed a growing population.
Board Member
Aug 2023
Board Member
May 2023
We show the possibility of plants through flavour, cooking expertise and everyday ease
Board Member
Jan 2023
The modern world is built on top of age-old structures first established to focus economic power and regulate freedom. Within these systems are deep-seated problems that are costly both to enterprises, to consumers, and to the planet. Today’s problems can’t be solved if we still think the way we thought when we created them. We must think differently and let the awakening world break free from the matrix. We are Wayout.
2022
Board Member
Sep 2022
Planted combines proprietary structuring and fermentation technologies to produce meat from plant proteins, focusing on delicious taste, meaty and juicy texture, while only using clean ingredients. Planted designs and structures its meat in any size, shape, and fibrous texture and is driven by the conviction that they will outperform animal meat in the future in terms of taste, sustainability, health, efficiency and price. Committed to using only clean ingredients and no additives in all its products, Planted is setting a completely new standard in the plant-based meat category, making it a healthy and sustainable choice for all. Truly better than meat from animals. A growing population along with increasing life expectancy and incomes are major drivers for the rise in global meat demand. However, the current scale of the animal meat industry is beyond unsustainable. Planted wants to change that. The Zurich-based FoodTech spin-off from the Swiss Technical Institute of Technology (ETH) was founded in 2019 and was quick to build intellectual property around their technological approach, currently holding several patents. Planted is a certified B Corporation. Planted’s principal meat production is in a glass-house production facility in Kemptthal (Zurich) Switzerland - the first transparent meat production open to the public. Planted meats are available in over 6100 restaurants and more than 8700 retail outlets across Switzerland, Germany, Austria, France, Italy, UK and BeNeLux as well as over its own Europewide webshop. The Planted meat ranges, each consisting of different protein sources, currently include planted.chicken, planted.pulled, planted.kebab, planted.duck, planted.schnitzel, planted.bratwurst, planted.slices Lyoner and planted.steak. In addition, there are various limited editions in close collaboration with star chefs such as Tim Raue, Damien Germanier, Haya Molcho or Sebastian Copien.
Show all 13 entries ↓
Investment activity
2020–2023 · 11 investments
20201202122022420234
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