Peter Liljestrand

Founder & CEO at Camp Jarl

📍 Sweden🔄 Updated September 2026💼 6 investments📅 19 years investing🗓 Last invested Aug 2014
Operator-angel🌍 Sweden
6
Total investments
4
Early stage
1
Mid stage
1
Late stage
19y
Years active

Portfolio

6 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Founder and Investor
Aug 2014
Esportal Group has built the fastest growing esports platform in the Nordics with the goal to become the number one go to place for the world’s top esport titles. We combine a digital platform for esports matchmaking and tournaments, Esportal, with physical gaming centres under the iconic brand Inferno online. Our vision is to create state-of-the-art experiences for the world’s esports enthusiasts and gamers. The digital platform Esportal is a web-based competitive arena for the major esport titles. We aim to make gaming in a matchmaking and tournament environment a more engaging experience, removing disruptive influences such as disconnects, cheaters and trolls. Our platform is seamlessly integrated with the games and all players of any skill can find their level, hang out with friends and get instant results with updated statistics. The world’s largest gaming centre, Inferno Online (“IO”), founded in 1999 and consists of multiple gaming and esports centres, was acquired by Esportal Group in 2017. IO has a long history and clear legacy in gaming and is known as an institution throughout the esports world. Esportal and Inferno Online are run separately but operate in symbiosis, creating exceptional gaming experiences both online and in our centres. It uniquely positions Esportal Group in the global esports community by enabling a seamless experience between digital and physical in tournaments and events. The digital platform, Esportal, operates a freemium business model where members can access multiple subscription-based services and features, with high conversion rates on our core markets. We also offer companies to be able to reach the rapidly growing and global esports community with advertising and sponsored tournaments. The physical arena, Inferno Online, has revenue streams from sponsorships, tournaments, computer rentals, food and beverage.
early stageComputer Games
Investor
Dec 2013
We’re a small, independent developer based in Stockholm, Sweden. We aim to create great experiences by mixing our favourite parts from videogames glorious past with fresh new concepts.
early stageComputer Games
Investor
Jan 2012
Filling the gap between finance and tech. Through many years of expertise and development of financial and debt collection services, we make your system easy to use and market-leading. We also have our own systems in financial services with the markets most complete range and short time-to-market.
Investor & Board Member
Jan 2012
Spiffbet operates online casino under the brands Metal Casino, Cashmio, Supernopea, Buster Banks, Sir Jackpot, Live Lounge, Wishmaker, Goliath Casino, Bellis Casino, Turbovegas and Scandibet as well as game production under the brands Rhino Gaming, STHLMGAMING and Spiffbet Sports. Spiffbets online casinos offers entertainment and a first-class gaming experience in a responsible environment. Spiffbets game production is focused on offering a wide range of different types of games to suit different customers and markets globally. Spiffbets ambition is to continue to acquire new online gaming businesses. Spiffbet AB is listed on the Nasdaq First North Growth Market with the ticker SPIFF.
Investor & Board Member
Jan 2011
Star Stable Entertainment is the home of the #1 fastest-growing horse adventure game in the world - Star Stable Online. With over 21 million registered users, across 180 countries, and supported in 14 languages, we are proud to provide an expanding gaming and entertainment platform that fosters social connections, adventures, and creativity for an underserved community of gamers. Founded in 2011, Star Stable Entertainment has grown to become a multi-channel entertainment company; the home of an independent record label, short-form animations, book series, comics, and mobile apps. We are a dedicated team of over 180+ employees, hailing from all around the globe. Many of our current employees started out as SSO players who went on to bring their knowledge and passion behind the scenes. We are very proud to have a ratio of 54% female identifying employees and we remain steadfast in our mission; to inspire girls and young women, to celebrate the power of sisterhood, and to create a more inclusive gaming environment. We are on an adventure to scale our unique impact in the world with two new franchises across desktop/mobile, a long-form animation and licensing program all currently in development. We are working with both internal and external development teams. And, we’re hiring! Learn more about our open roles at jobs.starstableentertainment.com
early stageEntertainment
Investor
Jan 2007
Supponor is an innovative sports media and technology company whose virtual advertising technology is revolutionizing TV-visible advertising in live sports. We overlay traditional perimeter advertising in sports broadcasts with virtual, digital content. Fans across the world watching a live sporting event see live TV feeds identical but with TV-visible advertisements relevant to them. Major sports such as football, hockey, basketball and motorsports generate hundreds of millions of dollars through the sale of advertising on TV-visible signage. But their opportunities to grow revenue are restricted to the physical space they have available in the venue. Supponor AIR ® - an AI-driven software-based broadcast platform solves this problem by replacing the in-stadium perimeter boards, cam carpets and other TV visible signage with virtual advertising, modified for different broadcast feeds which are targeted at specific audience groups. More about AIR® can be found at www.supponor.com
Experience · 7 entries
All (7)
Investments (5)
Founder (2)
Board (2)
2014
Founder and Investor
Aug 2014
Esportal Group has built the fastest growing esports platform in the Nordics with the goal to become the number one go to place for the world’s top esport titles. We combine a digital platform for esports matchmaking and tournaments, Esportal, with physical gaming centres under the iconic brand Inferno online. Our vision is to create state-of-the-art experiences for the world’s esports enthusiasts and gamers. The digital platform Esportal is a web-based competitive arena for the major esport titles. We aim to make gaming in a matchmaking and tournament environment a more engaging experience, removing disruptive influences such as disconnects, cheaters and trolls. Our platform is seamlessly integrated with the games and all players of any skill can find their level, hang out with friends and get instant results with updated statistics. The world’s largest gaming centre, Inferno Online (“IO”), founded in 1999 and consists of multiple gaming and esports centres, was acquired by Esportal Group in 2017. IO has a long history and clear legacy in gaming and is known as an institution throughout the esports world. Esportal and Inferno Online are run separately but operate in symbiosis, creating exceptional gaming experiences both online and in our centres. It uniquely positions Esportal Group in the global esports community by enabling a seamless experience between digital and physical in tournaments and events. The digital platform, Esportal, operates a freemium business model where members can access multiple subscription-based services and features, with high conversion rates on our core markets. We also offer companies to be able to reach the rapidly growing and global esports community with advertising and sponsored tournaments. The physical arena, Inferno Online, has revenue streams from sponsorships, tournaments, computer rentals, food and beverage.
early stageComputer Games
2013
Investor
Dec 2013
We’re a small, independent developer based in Stockholm, Sweden. We aim to create great experiences by mixing our favourite parts from videogames glorious past with fresh new concepts.
early stageComputer Games
2012
Investor
Jan 2012
Filling the gap between finance and tech. Through many years of expertise and development of financial and debt collection services, we make your system easy to use and market-leading. We also have our own systems in financial services with the markets most complete range and short time-to-market.
Investor & Board Member
Jan 2012
Spiffbet operates online casino under the brands Metal Casino, Cashmio, Supernopea, Buster Banks, Sir Jackpot, Live Lounge, Wishmaker, Goliath Casino, Bellis Casino, Turbovegas and Scandibet as well as game production under the brands Rhino Gaming, STHLMGAMING and Spiffbet Sports. Spiffbets online casinos offers entertainment and a first-class gaming experience in a responsible environment. Spiffbets game production is focused on offering a wide range of different types of games to suit different customers and markets globally. Spiffbets ambition is to continue to acquire new online gaming businesses. Spiffbet AB is listed on the Nasdaq First North Growth Market with the ticker SPIFF.
2011
Investor & Board Member
Jan 2011
Star Stable Entertainment is the home of the #1 fastest-growing horse adventure game in the world - Star Stable Online. With over 21 million registered users, across 180 countries, and supported in 14 languages, we are proud to provide an expanding gaming and entertainment platform that fosters social connections, adventures, and creativity for an underserved community of gamers. Founded in 2011, Star Stable Entertainment has grown to become a multi-channel entertainment company; the home of an independent record label, short-form animations, book series, comics, and mobile apps. We are a dedicated team of over 180+ employees, hailing from all around the globe. Many of our current employees started out as SSO players who went on to bring their knowledge and passion behind the scenes. We are very proud to have a ratio of 54% female identifying employees and we remain steadfast in our mission; to inspire girls and young women, to celebrate the power of sisterhood, and to create a more inclusive gaming environment. We are on an adventure to scale our unique impact in the world with two new franchises across desktop/mobile, a long-form animation and licensing program all currently in development. We are working with both internal and external development teams. And, we’re hiring! Learn more about our open roles at jobs.starstableentertainment.com
early stageEntertainment
Show all 7 entries ↓
Investment activity
2007–2014 · 6 investments
2007120111201222013120141
Recent (last 2 years)Earlier