Per Holmkvist

The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile-connected world. The interaction between consumers and brands has been forever changed by the revolution that is, mobile – it is closer, personal, powerful and pervasive. Add into the mix the first truly mobile generation and you have a once-in-an-era transformation in the relationship between marketers and their customers. This marketing and communications insurgency we have all experienced is about to further explode with the future of 5G, AI, and other emerging technologies. At the MMA, we believe the best way to thrive —and the only way to survive — is to capture this zeitgeist NOW by aggressively adopting proven, peer-driven and scientific best practices, without compromise. In all that we do, we are committed to bringing the right people together to challenge the status quo and provide a path forward. We invest millions of dollars in rigorous research to arm marketers with unassailable truths and actionable tools. Comprised of over 800-member companies globally and 14 regional offices, the MMA helps marketers lead this imperative for marketing change – in ways that #ShapeThe Future® and drive business growth today.The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA please visit www.mmaglobal.com.

We are the Marketing + Media Alliance (MMA)— the global industry body for Chief Marketing Officers and their teams, dedicated to advancing marketers’ ability to create value. We unite the world’s leading CMOs to tackle the biggest challenges and opportunities shaping the future of marketing, brands, and business. With 800+ corporate members representing hundreds of thousands of marketers, MMA drives collaboration across marketing’s full ecosystem — brands, media companies, platforms, MarTech, AdTech, consultancies, and agencies — to make marketing more impactful, accountable, and predictive. For CMOs and by CMOs. MMA is an alliance that turns research & science into results. Through our proprietary Think Tanks and Labs, we create groundbreaking, evidence-based models that transform how marketing drives growth and enterprise value. Our four global Think Tanks include: • MATT: Measurement & Attribution • MOSTT: Marketing Organization Strategy • ALTT: AI Leadership • DATT: Data & Customer Experience MMA’s multi-year, multi-million-dollar research labs have redefined marketing science — from quantifying long-term brand contribution to creating the world’s first financial model linking marketing investment directly to company valuation. Marketers applying MMA frameworks have seen enterprise value gains of more than +10%. Our membership includes leading brands such as AT&T, Bank of America, Campbell’s, CVS Health, Ford, General Motors, Google, McDonald’s, Meta, Samsung, Target, The Walt Disney Company, Uber, Unilever, Visa, Walmart, Yahoo, and others. We share, discuss, and scale what works through world-class experiences — including POSSIBLE in Miami, the CMO & CEO Summit (NPS of 86%), and 60+ events globally. MMA has operations in 16 countries in APAC, Europe, MEA, LATAM, and North America. Founded in 03 as the Mobile Marketing Association, MMA expanded its mission in 18 and formally became MMA Global, Inc. in 22. Join the Alliance: mmaglobal.com

Nordic Capital is a leading international private equity investor and subsector specialist dedicated to building stronger, more sustainable businesses through operational improvement and transformative long-term growth in partnership with management teams. With over 35 years of experience, a global reach, and the local presence of dedicated sector investment advisory teams in Sweden, UK, Germany, Denmark, Norway, Finland and the US, Nordic Capital brings deep expertise across its core investment sectors: Healthcare, Technology & Payments, Financial Services and Services & Industrial Tech. Leveraging tailored playbooks, a dedicated operations advisory team and a global network of industrial and functional experts, Nordic Capital seeks to help companies to scale, innovate and become sustainable leaders. Nordic Capital currently manages around EUR 34 billion in assets and since its founding in 1989, has invested approximately EUR 30 billion in more than 150 middle-market companies in Northern Europe and North America. The committed capital is principally provided by global institutional investors such as pension funds.

We’re no longer your traditional accounting firm – we’ve moved far beyond our auditing and accounting roots. As a professional services firm, we focus on everything from cyber security and virtual reality through to digital marketing and tech integration across a multitude of industries including transport, healthcare, mining, retail, banking and finance. Globally, we are ranked number one for consulting and are also the largest digital services firm in Australia. Our one defining purpose is to make an impact that matters. Find us on: Facebook: www.facebook.com/DeloitteAustralia YouTube: www.youtube.com/DeloitteAustralia Instagram: instagram.com/deloitteaus/ Twitter: twitter.com/Green_Dot

Deloitte drives progress. Our firms around the world help clients become leaders wherever they choose to compete. Deloitte invests in outstanding people of diverse talents and backgrounds and empowers them to achieve more than they could elsewhere. Our work combines advice with action and integrity. We believe that when our clients and society are stronger, so are we. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities. DTTL (also referred to as “Deloitte Global”) and each of its member firms are legally separate and independent entities. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more. The content on this page contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on content from this page.

Sting enables talented people to turn their ideas into sustainable businesses. The support we offer includes qualified coaching in business development, a business angel network, a venture capital fund, a recruitment service, and an international network of investors, business contacts and experts. We contribute to the success of Sweden’s future technology companies by helping them to grow and compete internationally.

The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile-connected world. The interaction between consumers and brands has been forever changed by the revolution that is, mobile – it is closer, personal, powerful and pervasive. Add into the mix the first truly mobile generation and you have a once-in-an-era transformation in the relationship between marketers and their customers. This marketing and communications insurgency we have all experienced is about to further explode with the future of 5G, AI, and other emerging technologies. At the MMA, we believe the best way to thrive —and the only way to survive — is to capture this zeitgeist NOW by aggressively adopting proven, peer-driven and scientific best practices, without compromise. In all that we do, we are committed to bringing the right people together to challenge the status quo and provide a path forward. We invest millions of dollars in rigorous research to arm marketers with unassailable truths and actionable tools. Comprised of over 800-member companies globally and 14 regional offices, the MMA helps marketers lead this imperative for marketing change – in ways that #ShapeThe Future® and drive business growth today.The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA please visit www.mmaglobal.com.