Pauliina Martikainen

Managing Partner at Maki.vc | Forbes 30U30

📍 United States🔄 Updated September 2026💼 13 investments📅 7 years investing🗓 Last invested Aug 2023
VC🌍 United States
13
Total investments
6
Early stage
6
Mid stage
0
Late stage
7y
Years active

Portfolio

13 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor and Board Member
Aug 2023
We help customer-centric companies turn customer feedback into clear, actionable insights with AI. ✅ Create personalized experiences and capture deeper insights with AI surveys that understand responses and ask follow-up questions in real time. ✅ Bring all your feedback channels into one place so you can break down silos, spot patterns, track sentiment and stay ahead of customer needs. ✅ Understand what drives NPS, CSAT, revenue, and more with AI reporting that reveals cause and effect and gives clear, actionable recommendations. 🚀 See how deepdots helps you transform customer feedback into actionable insights with AI.
Board Member
Jun 2023
Founded by scientists with the explicit mission to make climate science truly accessible to those who need it to solve climate change, CarbonCloud translates decades of climate research into actionable insights for the food industry through a scalable SaaS platform and the world’s largest carbon footprint dataset. The entire food industry can increase transparency throughout the supply chain, in real-time, and at every operational level. CarbonCloud’s customer portfolio includes some of the most committed food companies from around the globe and was founded in Gothenburg, Sweden.
Investor and Board Member
Jun 2022
Alvar Pet is a direct-to-consumer startup in the pet industry, founded in 2020, on a mission to offer healthy and needs-based nutrition to dogs. Fetch a tailored meal plan for your dog at www.alvarpet.com 🐾
mid stagePet Services
Angel Investor
Jan 2022
Vira Health is a portfolio of employer-focused products built to support people across key life stages - from fertility and pregnancy through parenting and perimenopause. We deliver care through three trusted brands: Vira Health (employee benefit platform), Stella (specialist online menopause clinic), and The Lowdown (largest women’s health community in the world). Were trusted by global employers including GSK, Telus Health, Aon, Optum, and Discovery, with members in over 100+ countries. Fast to launch, tailored to your needs, and delivering great member experience at scale.
Board Observer
Dec 2021
Cherrypick is the evolution of the weekly food shop. Were on a mission to help the world eat better effortlessly because convenience today is killing us. We want to change the trajectory of human and planetary health through food, one meal at a time. Head to our ‘why we exist’ page to find out more. Our app is a smart and fast way to find recipe inspiration and your groceries delivered, in one smooth ride. Our smart technology optimises your basket to help you reduce your food waste and costs across the week. Cherrypick was founded by ex-Monzo COO and Curve co-founder, Tom Foster-Carter and Chris Parsons as CTO, following 20 years in gaming and data analytics. The founding team comes from a wide-range of tech/grocery companies including Monzo, Sainsburys, Gousto, Amazon, Zoopla, Curve and Github and can often be found cooking up a storm in our riverside lodge.
early stageRetail
Board Member
Dec 2021
Yaak accelerates the adoption of end-to-end (E2E) learning for spatial intelligence by building essential infrastructure: tools for dataset visualization and search, the world’s largest open-source multimodal dataset, and libraries for training and deploying E2E AI across robotics verticals. A natural language interface streamlines the entire workflow—allowing both experts and non-technical users to train and deploy robotics AI with ease. This enables a new paradigm: using English as the interface for programming spatially intelligent robots.
Board Member
Nov 2021
ODDITY LABS (formerly Revela, acquired by ODDITY) is built to become the strongest scientific engine in the global beauty and wellness category.
Board Member
Jul 2021
For half the world’s population, hormone health is a lifetime’s journey. Yet, women are underserved by education, health and wellness services. Jennis is changing that. Founded by Jess Ennis-Hill, Jennis is a women’s hormonal health platform, with the goal being to help women understand what’s happening hormonally. The Jennis app has two products: Jennis CycleMapping Daily movement and lifestyle recommendations mapped to the four phases of a woman’s menstrual cycle. Jennis Perimenopause Movement programmes and symptom-reduction tools, designed by leading experts in perimenopausal health. Jennis women have really noticed a difference: - 72% reported reduced negative symptoms - 55% reported more motivation to move - 61% had more active days per month - 77% reported improved mood It’s time to help women tune into their hormones to get the results they want and feel better than ever.
Board Observer
Jun 2021
IXI is redefining vision correction with the world’s first adaptive eyewear, providing seamless clarity wherever you look. Join the waitlist at ixieyewear.com.
Board Observer
Apr 2021
CardioSignal is a health technology company developing groundbreaking solutions for early detection of heart diseases. We are based in Turku, Finland and Palo Alto, CA, United States. The CardioSignal mobile application is a CE-marked class IIa medical device for the detection of atrial fibrillation, available in over 10 countries. The technology we are developing enables a digital cardiac biomarker for other major heart diseases as well. CardioSignal is a brand and a product by Precordior. Originally an academic spinoff, the company’s patented motion sensor technology is built on a decade of research and algorithm development. Our purpose We are supporting healthcare in battling the #1 killer of people in the world. With heart disease numbers only rising, we are facing a health and economic problem described as an epidemic by researchers and physicians around the world. Early identification and treatment of heart disease, such as atrial fibrillation, would help prevent strokes and heart attacks and improve outcomes for individuals and society.
Board Member
Jul 2020
TOTEM est une solution physique et digitale donnant accès aux produits et services du quotidien: du café au repas du midi, snack et boissons, mais également les essentiels du quotidien. (Bientôt : du dépannage de votre vélo au vidéoprojecteur pour votre réunion.) 🕖 09h15 : pas le temps dacheter mon petit-déj = TOTEM. 🕖 13h12 : je sors de réu, envie d’un bon menu entrée-plat-dessert de qualité ! TOTEM. 🕖 14h30 : je file mon collant avant un rendez-vous... TOTEM. 🕖 18h00 : soirée Match, embouteillage sur les app de livraison = je prends mon plat à emporter au TOTEM et hop ! TOTEM cest… ♥️ une nouvelle expérience dachat du petit-déj au dîner ; 🧃des produits essentiels du quotidien à portée de main ; 🍝 des recettes qui répondent à tous les régimes alimentaires (vegan, végétariennes, sans gluten…) ; 🥙 des bons plats, sains et gourmands et des marques iconiques comme Bouillon Pigalle ; 📱 une application mobile pensée pour nos utilisateurs compatible avec les principaux titres restaurants : Ticket Restaurant, Pass Restaurant, Apetiz, Chèque Déjeuner, Resto Flash, Swile.. Vous l’aurez compris, TOTEM c’est toutes vos envies ici, maintenant... à tout moment ! Faites comme +100 de nos clients, offrez TOTEM à vos collaborateurs ! Envie de déguster de délicieux plats dans le seul resto ouvert de Paris ? Envie d’en savoir plus ? 💌 Envoyez-nous un mail à hello@thetotem.co.
mid stageRetail
Board Observer
May 2019
We build software to measure and model tissue structures in CT- and MRI-images for better diagnosis and treatment planning. Our solutions are for clinical use. They enable fast, accurate and reproducible measuring for diagnostics and patient-specific, optimized treatment planning. Based on mathematical modelling, Disior algorithms extract the correct shape or structure from the medical image. This way, the software is not dependent on finding familiar structures or comparing something to reference data.  We combine engineering and R&D talent with medical and biotechnology professionals. Our team brings together decades of experience in creating world’s best simulation and modelling systems from smartphone R&D; clinicians and researchers in maxillofacial and orthopedics; and technology innovation and commercialization. For demo, pilots and research projects, please contact Anna-Maria Henell, CEO: +358 50 483 6433 / anna-maria (at) disior.com
Board Observer
May 2019
We bring more singing to the world. Singing connects deeply with us as humans. Historically, it was a precursor to the evolution of language and speech. Before we articulated thoughts through words, we communicated through song. This form of expression reaches deep, tapping into parts of ourselves that plain words cannot, revealing hidden facets of our being. The original and most popular musical instrument, the human voice transcends all cultures and societies. This universal appeal inspired the creation of Singa. Singa offers the most enjoyable and accessible singing experience—anytime, anywhere, on any device. We are revolutionizing how the industry operates, making singing more accessible worldwide. Whether youre a seasoned professional, a beginner, a casual shower singer, or someone who needs help to stay on pitch, Singa is for you. Sing alone, host a karaoke party, or visit a Singa-powered venue—the choice is yours. Singa is here to help you express yourself wherever you are. Start your Singa journey today and discover the joy of singing.
Experience · 16 entries
All (16)
Investments (13)
Founder (1)
Board (12)
2023
Investor and Board Member
Aug 2023
We help customer-centric companies turn customer feedback into clear, actionable insights with AI. ✅ Create personalized experiences and capture deeper insights with AI surveys that understand responses and ask follow-up questions in real time. ✅ Bring all your feedback channels into one place so you can break down silos, spot patterns, track sentiment and stay ahead of customer needs. ✅ Understand what drives NPS, CSAT, revenue, and more with AI reporting that reveals cause and effect and gives clear, actionable recommendations. 🚀 See how deepdots helps you transform customer feedback into actionable insights with AI.
Board Member
Jun 2023
Founded by scientists with the explicit mission to make climate science truly accessible to those who need it to solve climate change, CarbonCloud translates decades of climate research into actionable insights for the food industry through a scalable SaaS platform and the world’s largest carbon footprint dataset. The entire food industry can increase transparency throughout the supply chain, in real-time, and at every operational level. CarbonCloud’s customer portfolio includes some of the most committed food companies from around the globe and was founded in Gothenburg, Sweden.
2022
Partner
Jun 2022
Maki.vc is a seed-stage VC firm dedicated to partnering with founders who never conform to category standards. From inception to series A and beyond, we partner with deep tech and brand driven companies obsessed in challenging category norms.
Investor and Board Member
Jun 2022
Alvar Pet is a direct-to-consumer startup in the pet industry, founded in 2020, on a mission to offer healthy and needs-based nutrition to dogs. Fetch a tailored meal plan for your dog at www.alvarpet.com 🐾
mid stagePet Services
Angel Investor
Jan 2022
Vira Health is a portfolio of employer-focused products built to support people across key life stages - from fertility and pregnancy through parenting and perimenopause. We deliver care through three trusted brands: Vira Health (employee benefit platform), Stella (specialist online menopause clinic), and The Lowdown (largest women’s health community in the world). Were trusted by global employers including GSK, Telus Health, Aon, Optum, and Discovery, with members in over 100+ countries. Fast to launch, tailored to your needs, and delivering great member experience at scale.
Show all 16 entries ↓
Investment activity
2019–2023 · 13 investments
2019220201202162022220232
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