Paul Humphreys

Director at 30M

📍 Lichfield, England, United Kingdom🔄 Updated August 2026💼 2 investments📅 12 years investing🗓 Last invested Apr 2014𝕏 @upgrade_to_unlock
VC🌍 United Kingdom
2
Total investments
2
Early stage
0
Mid stage
0
Late stage
12y
Years active

Portfolio

2 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Advisor and Investor
Apr 2014
Verticly is a platform that exchanges data between the world’s largest brands, retailers and audiences, to deliver personalised engagement, which drives sales. Make the data that matters, work where it matters. Connect the dots between your online and offline customer data to deliver your customer real time, personalised content across any device, when it’s most likely to get the sale and keep the customer. Set up campaigns in minutes using a SaaS based platform, which can quickly create fully interactive experiences that link any ad touch-point to store. Audience – Seamlessly connect to over 90% of the world’s digital audience using deep insights about your customers Engage – Enable any media to deliver rewards, which can be redeemed instantly or redeemed in thousands of locations in exchange for data, and social amplification Personalise – Dynamic Content Units that learn from your customers Retarget – One to one personalised messaging across email, display and social Measure – Real time analytics and insights, in a simple, configurable dashboard We offer full service and self-service solutions based on the needs of brands or agencies giving you an unfair advantage over the competition.
early stageInternet
Advisor and Investor
Feb 2014
Websand helps you understand your customer data, enabling you to send the right message, to the right people, at the right time, to achieve the right results. Based on over 15 years’ expertise in building and running loyalty marketing programmes around the world, our software allows you to see the whole picture, so you can judge the success of your campaigns by knowing exactly who is buying what. And it’s automated, saving you time while making you money. Better still, it’s personalised to fit perfectly with your business needs. Proud to be part of the Ignite Accelerator Alumni, class of 2013. www.websand.co.uk | @websand | 0191.6031950
Experience · 4 entries
All (4)
Investments (2)
Founder (1)
2015
Potential.vc
Co Founder
Jun 2015
2014
Advisor and Investor
Apr 2014
Verticly is a platform that exchanges data between the world’s largest brands, retailers and audiences, to deliver personalised engagement, which drives sales. Make the data that matters, work where it matters. Connect the dots between your online and offline customer data to deliver your customer real time, personalised content across any device, when it’s most likely to get the sale and keep the customer. Set up campaigns in minutes using a SaaS based platform, which can quickly create fully interactive experiences that link any ad touch-point to store. Audience – Seamlessly connect to over 90% of the world’s digital audience using deep insights about your customers Engage – Enable any media to deliver rewards, which can be redeemed instantly or redeemed in thousands of locations in exchange for data, and social amplification Personalise – Dynamic Content Units that learn from your customers Retarget – One to one personalised messaging across email, display and social Measure – Real time analytics and insights, in a simple, configurable dashboard We offer full service and self-service solutions based on the needs of brands or agencies giving you an unfair advantage over the competition.
early stageInternet
Advisor and Investor
Feb 2014
Websand helps you understand your customer data, enabling you to send the right message, to the right people, at the right time, to achieve the right results. Based on over 15 years’ expertise in building and running loyalty marketing programmes around the world, our software allows you to see the whole picture, so you can judge the success of your campaigns by knowing exactly who is buying what. And it’s automated, saving you time while making you money. Better still, it’s personalised to fit perfectly with your business needs. Proud to be part of the Ignite Accelerator Alumni, class of 2013. www.websand.co.uk | @websand | 0191.6031950
2008
Web Strategist
Jan 2008
ASAP Ventures Ltd is a specialist in the online arena, with over 12 years experience in creating and developing high performing websites in markets ranging from travel and recycling to dating and promotions. The company has expanded significantly over the last five years through a programme of domain name acquisition and development, with the company’s portfolio of websites attracting tens of millions of visitors and creating over US$200 million in sales for their partners.