Paul M.

Its a confusing time to be a man. Thats why Stuff That Matters exists. To help men look good, feel good and do good as they navigate a new era of masculinity.

Nexba is the world’s first multi-category brand with a patented all natural, sugar free (Goodsweet® natural sweetener) alternative to sugar & artificial ingredient use. The promise of guilt free enjoyment connects with a consumer mindset that is universal across demographics, life-stage groups, beverage needs, and occasions. The brand was founded in 2010 by Drew Bilbe and Troy Douglas, two Aussie Boys with a mission to remove sugar & artificial ingredients from global consumption. Today, Nexba is a leading brand in ‘Naturally Sugar Free’ functional soft drinks and kombucha both in Australia & the UK. All of the Nexba drinks are powered by our Goodsweet® natural sweetener which emulates the taste of sugar without the nasties. Consumers, retailers & governments, locally and internationally, are increasingly focused on health & wellness with rejection of both sugar and artificial sweeteners. 13 years in, the Founders of Nexba have established @GoodnessGroupGlobal.   Launched in 2023, Goodness Group Global is a multi-market, multi-channel, multi-category portfolio of leading “better-for-you” brands underpinned by NEXBA®, an iconic Australian owned brand & powered by our proprietary Goodsweet® Intel-chip sweetener.

Creating change for good, one sip & bite at a time! Goodness Group Global Brands Taste Good & Do Good, bringing feel good enjoyment to all. #Nexba #NaturallySugarFree #Goodsweet   For more information visit www.nexba.com For more information visit www.goodnessgroup.com 

Its a confusing time to be a man. Thats why Stuff That Matters exists. To help men look good, feel good and do good as they navigate a new era of masculinity.