Paul Button

Founder & Co-CEO, Trusted | International commercial leader scaling businesses across media, marketing & tech | ex-CEO of iCrossing, a Hearst company

📍 United Kingdom🔄 Updated September 2026💼 3 investments📅 5 years investing🗓 Last invested Nov 2022
Operator-angel🌍 United Kingdom
3
Total investments
1
Early stage
1
Mid stage
0
Late stage
5y
Years active

Portfolio

3 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Nov 2022
It all started with a question. Why do sustainable knickers have to be boring? The Stripe & Stare story is one of female founder strength and an unwavering commitment to planting playfulness in sustainable clothes. Six years of starting conversations all over the world, discovering the best fabrics and meeting reliable producers, finally delivered the foundations of our brand: TENCEL™ Micro Modal. Made sustainably in Austria from Beechwood Trees, the Stripe & Stare fabric is three times softer than cotton, wears better and is just as breathable as fresh air in a forest of responsibly planted trees. Then in 2017, Stripe & Stare was born. From our brains to your bush, our business is brimming with curiosity, independence and sass. Our knickers, loungewear and sleepwear are for the sustainable shopper who doesn’t want to compromise when it comes to style, comfort or sustainability. Our line does the right thing and the smart thing in the most fun and playful way. It’s a bottom-uprising filled with frills, colour and lace.
Investor
Jun 2022
A rapid AI powered platform that produces estimates, matches vetted tradespeople, arranges the appointment, takes the payment and guarantees the works. We are scaling and raising investment. Please get in touch if youd like to discuss.
Investor
Aug 2021
Designed to automate 
creative content 
across all channels. We transform the efficiency and effectiveness of forward-thinking agencies and brands by putting technology at the heart of the creative process.
Experience · 5 entries
All (5)
Investments (3)
Founder (2)
2025
Founder & co-CEO
Apr 2025
Win more profitable business faster, through intelligently capturing and converting the trusted voice of the customer.
2022
Investor
Nov 2022
It all started with a question. Why do sustainable knickers have to be boring? The Stripe & Stare story is one of female founder strength and an unwavering commitment to planting playfulness in sustainable clothes. Six years of starting conversations all over the world, discovering the best fabrics and meeting reliable producers, finally delivered the foundations of our brand: TENCEL™ Micro Modal. Made sustainably in Austria from Beechwood Trees, the Stripe & Stare fabric is three times softer than cotton, wears better and is just as breathable as fresh air in a forest of responsibly planted trees. Then in 2017, Stripe & Stare was born. From our brains to your bush, our business is brimming with curiosity, independence and sass. Our knickers, loungewear and sleepwear are for the sustainable shopper who doesn’t want to compromise when it comes to style, comfort or sustainability. Our line does the right thing and the smart thing in the most fun and playful way. It’s a bottom-uprising filled with frills, colour and lace.
Investor
Jun 2022
A rapid AI powered platform that produces estimates, matches vetted tradespeople, arranges the appointment, takes the payment and guarantees the works. We are scaling and raising investment. Please get in touch if youd like to discuss.
2021
Investor
Aug 2021
Designed to automate 
creative content 
across all channels. We transform the efficiency and effectiveness of forward-thinking agencies and brands by putting technology at the heart of the creative process.
2010
Co-Founder & CEO (Acquired by iCrossing)
Jul 2010
Mediablaze is a digital experience agency for brands who are serious about helping their customers get the most out of life. We believe that combining digital product innovation with genuine content marketing expertise is the only way to keep your customers coming back - time and time again. We specialise in Active Lifestyle, Fashion & Beauty, Financial and Tech sectors. Brands we have worked with include Speedo, Sport England, Sofa.com, Timberland, Shiseido, Fidelity, Volvo and LG. Discover more - mediablaze.com
Investment activity
2021–2022 · 3 investments
2021120222
Recent (last 2 years)Earlier