Paddy Griffith

Strategic Agency CEO & Product Brand Founder. Working with clients again.

📍 London, England, United Kingdom🔄 Updated September 2026💼 1 investments📅 9 years investing🗓 Last invested Mar 2017𝕏 @upgrade_to_unlock
Operator-angel🌍 United Kingdom
1
Total investments
1
Early stage
0
Mid stage
0
Late stage
9y
Years active

Portfolio

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Investor
Mar 2017
Appsumer is built for performance marketing teams at consumer mobile apps who want to accelerate user acquisition more effectively. The platform aggregates and normalises cross-channel cost, attribution, revenue and predictive data and visualises it in an easy to use BI tool for UA teams. This gives them a single tool where they can make more effective optimization decisions and improve performance. We’ve been recognised as one of the top 100 UK startups and have won industry awards like Digiday’s Best Mobile Marketing Platform. We power user acquisition teams at top grossing consumer mobile apps worldwide including Lovoo, Miniclip, Trainline, Huuuge Games, and Picsart.
Experience · 3 entries
All (3)
Investments (1)
Founder (2)
2024
Co-Founder
Jan 2024
We are a British startup created to help the 20m British Men who are overweight or obese. Its a £98bn national health timebomb that the trend-obsessed health and fitness industry is ignoring. SHED is here to change that. Our launch product is a range of meal-replacement shakes designed for regular men. Shed Shakes help you take the first positive step towards getting into shape. It’s not a magic bullet, but it is a nutritionally-balanced meal that you can knock back in under a minute, and contains everything you need for a controlled diet that aids weight loss. Our vision is to create a safe space for millions of men to take a positive step - that stops them feeling that decline is inevitable
2017
Investor
Mar 2017
Appsumer is built for performance marketing teams at consumer mobile apps who want to accelerate user acquisition more effectively. The platform aggregates and normalises cross-channel cost, attribution, revenue and predictive data and visualises it in an easy to use BI tool for UA teams. This gives them a single tool where they can make more effective optimization decisions and improve performance. We’ve been recognised as one of the top 100 UK startups and have won industry awards like Digiday’s Best Mobile Marketing Platform. We power user acquisition teams at top grossing consumer mobile apps worldwide including Lovoo, Miniclip, Trainline, Huuuge Games, and Picsart.
2016
Founder
Aug 2016
Huski is Deliveroo for the Alps. We deliver hand-made ready meals, as well as cakes, breakfast and a full range of alcoholic and soft drinks to people staying in the Alps. Our key product, of course, is time. To people who have a week a year in the most beautiful place on earth, we make sure that no time is wasted in Supermarket queues or making dinner. Started in 2016 by 3 friends who were tired of wasting their valuable ski time on such dull chores, Huski is a fast-growth startup with a clear mission. 3 seasons later Huski delivers to all 250 resorts in the French alps from a custom built HQ in Bourg-St-Maurice. The product range from launch has centred on the UK's premier frozen ready-meal brand, COOK for which Huski is the exclusive distributor in the Alps. However as of the 2019/20 season Huski also has its own complimentary range of Savoyard ready-meals branded, 'Gourmet 73'​ made in it's own kitchen in Bourg. In addition there is a Huski branded Craft Beer as well as a range of artisan wine from quality suppliers. Selling direct to consumers online, and via business partnerships with 20 major ski operators, Huski has been growing fast (+100% YOY) every year since launch. Growth is driven by 3 key factors: 1. A focus on quality and service: In a market more famed for high-prices and Gallic shrugs, Huski is all about putting the customer first, with 24-7 service and flexibility unknown before in the Alps. Word is spreading and the Huski brand gets stronger every season. 2. The rise of the independent ski traveller: Today's skiers want to curate their own experiences, not settle for dumbed-down packages. Huski lets them eat what, when and how they want to, regardless of price point or group dietary demands. 3. A boom in self-catering: A sudden rise in staff costs, enforced by Brexit, is putting the old 'Catered Chalet'​ model at risk, and operators are embracing the Huski model as an outsourced but still margin rich catering model.