Paavo Laaksonen

Empowering B2B Growth: Helping B2B companies sell complex products online.

📍 Finland🔄 Updated September 2026💼 4 investments📅 10 years investing🗓 Last invested Apr 2025
Operator-angel🌍 Finland
4
Total investments
4
Early stage
0
Mid stage
0
Late stage
10y
Years active

Portfolio

4 investments · sorted by recency
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Investor
Apr 2025
We turn company executives into thought leaders worth following. Haamu converts a 1-hour interview with you into a month’s worth of LinkedIn content so you can share your expertise, establish authority, and build your dream audience. Whats The Why behind this? Well, it’s 2025 and people don’t want to follow faceless company accounts and their polished, boring marketing anymore. (Did they ever, though?) Brands used to need the WHY, but now they also need the WHO. People want to follow other people and their real stories. Many founders & executives have already realized this shift, but they suck at turning their thoughts & insights into interesting and non-cringe content in a systematic way. That’s why Haamu exists! We’re here to turn you into an industry thought-leader worth following. ‍
Board Member
Jan 2022
Partnership managers become human routers. The athletes manager asks in WhatsApp. The brand asks in email. The agency asks in Slack. You forward the same link three times. Nobody can find it. 10team puts everyone in the same place. One shared workspace for sports partnerships. Brands, clubs, athletes, and agencies see the same briefs, content, and results. No more forwarding. No more "can you send that again?" Your partners join the workspace and see what they need to see. Keep using the tools you already have. Plan together. One brief, one timeline, one place for approvals. See it live. Track what went live, where, when. Prove impact. Share dashboards and reports. Everyone sees the same numbers. 10team works on every device, including the App Store and Play Store. Start at 10.team
Investor
Nov 2018
#1 Collaboration Workspace for Real Estate Owners and Developers. Builderhead is the easiest way to manage construction projects, share information, and collaborate.
Member of the Board, Co-Founder
Sep 2016
Matter is a marketing agency focused on providing results-driven solutions to grow your business online. We are specialists in inbound marketing and marketing automation. Matter Agency - Marketing that matters. https://matter.fi
Experience · 8 entries
All (8)
Investments (3)
Founder (4)
Board (1)
2025
Investor
Apr 2025
We turn company executives into thought leaders worth following. Haamu converts a 1-hour interview with you into a month’s worth of LinkedIn content so you can share your expertise, establish authority, and build your dream audience. Whats The Why behind this? Well, it’s 2025 and people don’t want to follow faceless company accounts and their polished, boring marketing anymore. (Did they ever, though?) Brands used to need the WHY, but now they also need the WHO. People want to follow other people and their real stories. Many founders & executives have already realized this shift, but they suck at turning their thoughts & insights into interesting and non-cringe content in a systematic way. That’s why Haamu exists! We’re here to turn you into an industry thought-leader worth following. ‍
2022
Co-Founder, CSO
Feb 2022
HeadQ - B2B eCommerce software for complex product and services. You can easily add commerce functionality to your existing website, whether that is a visual product configurator (CPQ), shopping cart, quote cart or product pricing configurator. And you can do it without costly IT-project or coding skills. Plus, HeadQ has a free plan (not a free trial). Why wait, test it today!
Board Member
Jan 2022
Partnership managers become human routers. The athletes manager asks in WhatsApp. The brand asks in email. The agency asks in Slack. You forward the same link three times. Nobody can find it. 10team puts everyone in the same place. One shared workspace for sports partnerships. Brands, clubs, athletes, and agencies see the same briefs, content, and results. No more forwarding. No more "can you send that again?" Your partners join the workspace and see what they need to see. Keep using the tools you already have. Plan together. One brief, one timeline, one place for approvals. See it live. Track what went live, where, when. Prove impact. Share dashboards and reports. Everyone sees the same numbers. 10team works on every device, including the App Store and Play Store. Start at 10.team
2021
Co-founder & Mascot
May 2021
Advance B2B is a full-stack marketing agency specializing in B2B tech companies. We offer a full range of marketing services, including strategic growth and content marketing, marketing technology, data & analytics expertise, customer and audience research, paid advertising, and growth experiments. We can help you build a scalable and repeatable marketing engine that minimizes your customer acquisition cost, rockets the monthly recurring revenue, and maximizes your customer lifetime value. We work with companies like Shortcut, Salesforce, Recright, ONEiO, QPR Software, The Qt Company, and Strategyzer. “Advance B2B has been an invaluable resource in our growth journey”, says one of them (that’s actually Rudan, VP of Marketing at Shortcut). All this means we are a strategic marketing partner that brings together a long-term strategic approach and short-term wins & growth hacks any day of the week. In other words: We’ll help you get measurable results from your marketing efforts — today AND tomorrow. 🤑 So, whatever your marketing challenge (whether it’s CAC, LTV, MRR, or any other acronym), we are ready to deliver the impact you need. Sound good? ⭐️ Were a HubSpot Diamond Certified Agency Partner ⭐️ See more at www.advanceb2b.com
2018
Investor
Nov 2018
#1 Collaboration Workspace for Real Estate Owners and Developers. Builderhead is the easiest way to manage construction projects, share information, and collaborate.
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Investment activity
2016–2025 · 4 investments
20161201812022120251
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