Omar Ahmad

Group CEO & Board Member at Serefin

📍 Toronto, Ontario, Canada🔄 Updated September 2026💼 3 investments📅 11 years investing🗓 Last invested Oct 2022
Operator-angel🌍 Canada
3
Total investments
0
Early stage
1
Mid stage
0
Late stage
11y
Years active

Portfolio

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Investor & Advisory Board Member
Jul 2015
Smooth Commerce is a dynamic first-party, white-label digital commerce, loyalty, and engagement platform designed to strengthen the connection between merchants and their customers. Our best-in-class branded native mobile apps empower merchants with robust mobile payment functionality, order-ahead capabilities, loyalty rewards, and personalized offers and promotions. Our platforms powerful business tools provide rich data analytics, offering valuable insights into customer behavior, enabling the management and analysis of targeted campaigns, and driving operational efficiencies, increased sales, and profitability. Our comprehensive mobile commerce and engagement tools are ideal for multi-location regional and national operators across various verticals, including restaurants, hotels and resorts, convenience and grocery stores, gas and retail, and arenas/stadiums, teams and more!
Experience · 8 entries
All (8)
Investments (3)
Founder (5)
Board (2)
2022
Group CEO & Board Member
Oct 2022
We help our customers clients access services that would otherwise be too complex or overwhelming for them. We do this in a human and person-centred manner. The critical element to delivering this service is our team of high-quality front-line staff. coordinators, who humanize the process, such as nurses, care coordinators, social workers, and brand ambassadors. Our innovative technology and standardized procedures support our front-line team. Our customers include large organizations, EAP programs, credit cards, insurance companies, loyalty and rewards companies, governments, and public sector agencies. We added services to support government agencies like Access OAP and Autism Ontario to ensure citizens can understand and access available programs and resources. We enhance corporate EAP programs by providing nurses who can assist with medical questions and understanding how to maximize the benefits available to them. We add value to loyalty, rewards, and credit card programs. We reduce insurance company costs by ensuring clients use the available services efficiently. We build bespoke contact centre services that improve the brand experience for our clients customers. Our values revolve around our people to ensure we build a company that will deliver on our mission. Our core values are collaboration, integrity, ownership, creativity, community, and fun. Why work for us? Serefin is all about delivering exceptional client service. Our divisions include Serefin Health, Serefin Experiences, and Serefin Travel, designed to help clients navigate complex services. We help families with autistic children find the right services as part of AccessOAP. We help employees determine the best services as part of their EAP program. We help travellers to find answers to non-emergency medical questions when away from home. We help brands improve their customer experience when customers call in To learn more, visit our website at www.serefin.com
2020
Board Member
Jan 2020
Who We Are Novus Health is Canada’s leader in health navigation. Since 2006 we have been helping our clients and their employees, members and customers navigate the complex and ever-evolving Canadian healthcare system. We are a team of medical, content and technology professionals with offices across Canada, Europe, and the US, with connections to health professionals around the globe. What We Do We deliver personalized support, reputable information, and health-related services in one single destination, using technology to help Canadians make informed health decisions. Our Vision We help people become informed and active champions of their own health and live healthier lives. Our Mission To educate, empower and engage through health navigation. In doing so, we create value for our partners while improving their members and customers’ health and well-being.
2015
Investor & Advisory Board Member
Jul 2015
Smooth Commerce is a dynamic first-party, white-label digital commerce, loyalty, and engagement platform designed to strengthen the connection between merchants and their customers. Our best-in-class branded native mobile apps empower merchants with robust mobile payment functionality, order-ahead capabilities, loyalty rewards, and personalized offers and promotions. Our platforms powerful business tools provide rich data analytics, offering valuable insights into customer behavior, enabling the management and analysis of targeted campaigns, and driving operational efficiencies, increased sales, and profitability. Our comprehensive mobile commerce and engagement tools are ideal for multi-location regional and national operators across various verticals, including restaurants, hotels and resorts, convenience and grocery stores, gas and retail, and arenas/stadiums, teams and more!
CEO (Founder)
Feb 2015
incentriq delivers practical solutions to businesses in the travel and loyalty space. Our solution is designed to improve front-line travel agent efficiency during the research and booking process and streamline the back end financial reconciliation of travel transactions. These tools work together to transform the productivity of bricks and mortar travel agents, as well as centralized contact centres. In the loyalty space we offer a turn-key platform that powers the travel component of any loyalty program. Our solution provides a branded experience for your loyalty program members to earn and burn points not just online, but also via our contact centre. We look after the entire process from booking to post booking customer support, from travel transaction fulfilment to financial reconciliation. This solution currently powers thousands of transactions every single day. As experts in travel e-commerce, we help travel companies and loyalty partners improve their digital presence and effectiveness by providing design support (UI/UX), digital marketing proficiency and analytic expertise. We know first-hand that having a web presence doesn’t automatically translate into transactional success, so we help our clients with real-life advice gained from years of practical experience in driving conversion.
2010
Joob.com & Sawty.com
Chief Executive Officer & Founder
Mar 2010
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Investment activity
2015–2022 · 3 investments
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