Eli Novershtern

Founder at Morrag Investments

📍 Israel, Israel🔄 Updated July 2026💼 9 investments📅 18 years investing🗓 Last invested Jan 2020
VC🌍 Israel
9
Total investments
3
Early stage
2
Mid stage
1
Late stage
18y
Years active

Portfolio

6 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
2020
Yotpo, the leading eCommerce retention marketing platform, helps thousands of forward-thinking brands like Steve Madden, Princess Polly, Brooklinen, and Morrocanoil win customers for life. Our platform approach connects data-driven solutions for reviews, visual UGC, loyalty, referrals, SMS marketing, email, and subscriptions, empowering brands to maximize the value of their customers. We integrate with the tools online businesses use every day, including Google, Instagram, top eCommerce platforms, and the rest of the marketing technology stack. Yotpo is a Forbes Cloud 100 company with offices worldwide including New York, London, Sydney, and Tel Aviv. Our mission? Empowering brands to grow their direct-to-consumer business through captivating experiences that spark and sustain lasting customer loyalty.
Investor
2020
Trigo is a computer vision startup reshaping the retail experience. Leveraging world-class AI and algorithmics experts, the company’s advanced retail automation platform identifies customers’ shopping items with exceptional levels of accuracy, creating an entirely seamless checkout process. Trigo’s technology streamlines retail operations, prevents shoplifting, provides invaluable retail insights, and presents opportunities for new levels of customer engagement within retail environments. Join us in redefining retail. We are always on the lookout for exceptional computer vision and AI engineers who want to make a real impact within a passionate and collaborative team.
Board Member
2017
A complete data platform to run mission-critical workloads on the cloud offering performance, security, and reliability on par with on-premises enviornments. Lightbits is compatible with any cloud and orchestration system delivering unmatched performance speeds for analytics, high-performance databases (i.e. Oracle, SQL, Cassandra, Kafka), and transactional workloads. The platform makes cloud-native applications run 6X faster and at half the cost than native cloud solutions. We help our customers store data on the cloud more simply, flexibly, and efficiently. WE ARE HIRING! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Lets help our customers reimagine a faster, more secure, and reliable cloud platform. At Lightbits Labs, this is the goal we work toward every day: faster and more efficient cloud infrastructure for a sustainable future and delighted customers. Join us in our quest to remake modern clouds on a global scale. We are looking for really good software engineers. And by really good we mean, really, really good. If you hack kernels and write device drivers for fun; if you enjoy pushing systems to their limits and beyond; if you enjoy writing good, clean, well-documented, high-performing code that works; then you should work with us. ✉ info@lightbitslabs.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Investor
2017
Headquartered in NYC, operating in NYC, Chicago, South Florida, and DC Metro region, with expansion to more major U.S. metros underway, LocalizeOS has built the most advanced Operating System for Real Estate. At Localize we believe that artificial intelligence has the power to transform the way real estate agents do business. By leveraging the latest AI technologies, we help agents amplify their reach. Whether its connecting with more qualified buyers, streamlining their workflows, or growing their businesses, we are dedicated to empowering agents with the tools and support they need to succeed in todays market. With LocalizeOS, you have an unfair competitive advantage. You. Amplified. Sign up here: https://localizeos.com/pricing/
Board Member
2016
Datarails is a financial planning and analysis platform that automates financial reporting and planning, while enabling finance teams to continue benefiting from the familiar spreadsheets and financial models of Excel. Automating these time-consuming manual processes paves the way for finance teams to spend more time analyzing data and less time gathering it. And it empowers them to answer essential strategic questions like what their organization can do to increase revenue and reduce expenses.
Board Member
2009
The Reut Group creates and scales models to ensure prosperity and resilience for Israel and the Jewish People, and to tackle some of the toughest challenges facing them, while making a significant and distinct contribution to humanity. Reut Group creates its models through the Reut Institute and scales them via projects it owns and directs, including TOM, XLN, Firewall and the Leapfrog Center. The vision which inspires the Reut Group calls for an Israeli and Jewish model society that is resilient, prosperous and makes a significant and distinct contribution to humanity. Our mission is to offer Israel and the Jewish People ‘adaptive leadership’ by creating and scaling innovative and effective political and economic models that serve our vision. Our purpose is to be an institution that is the most powerful and sustainable force for change in our society.
Experience · 12 entries
All (12)
Investments (9)
Board (4)
2020
Investor
2020
Yotpo, the leading eCommerce retention marketing platform, helps thousands of forward-thinking brands like Steve Madden, Princess Polly, Brooklinen, and Morrocanoil win customers for life. Our platform approach connects data-driven solutions for reviews, visual UGC, loyalty, referrals, SMS marketing, email, and subscriptions, empowering brands to maximize the value of their customers. We integrate with the tools online businesses use every day, including Google, Instagram, top eCommerce platforms, and the rest of the marketing technology stack. Yotpo is a Forbes Cloud 100 company with offices worldwide including New York, London, Sydney, and Tel Aviv. Our mission? Empowering brands to grow their direct-to-consumer business through captivating experiences that spark and sustain lasting customer loyalty.
Investor
2020
Trigo is a computer vision startup reshaping the retail experience. Leveraging world-class AI and algorithmics experts, the company’s advanced retail automation platform identifies customers’ shopping items with exceptional levels of accuracy, creating an entirely seamless checkout process. Trigo’s technology streamlines retail operations, prevents shoplifting, provides invaluable retail insights, and presents opportunities for new levels of customer engagement within retail environments. Join us in redefining retail. We are always on the lookout for exceptional computer vision and AI engineers who want to make a real impact within a passionate and collaborative team.
Venture Advisor
2020
NTT DOCOMO Ventures is the gateway for the startup and venture community in NTT Group. We are rapidly enhancing our innovation of various services, technology, and processes. We also bring together people of diverse interests in order to create new infrastructure. We offer strong business support and collaboration for the passionate and creative people working at startups everywhere. By shoring up our efforts together, we will create new value that changes established thinking around the world. New technology and ideas have the potential to usher in major change. Industries like medicine, education, agriculture, and the environment are gaining attention for the ways in which ICT add value to them. We are fostering a range of new innovations that can solve social needs and make industry more efficient and consumers​ lives more convenient. We try to discover latent social demand and trends for startups and innovation opportunities. Through these three vectors like ”business development”, “startup investment”, and our "DOCOMO Innovation Village”, we invest in promising startups in Japan and around the world that have attractive new technology and expertise.
2019
Deci.ai
Investor
2019
2017
Board Member
2017
A complete data platform to run mission-critical workloads on the cloud offering performance, security, and reliability on par with on-premises enviornments. Lightbits is compatible with any cloud and orchestration system delivering unmatched performance speeds for analytics, high-performance databases (i.e. Oracle, SQL, Cassandra, Kafka), and transactional workloads. The platform makes cloud-native applications run 6X faster and at half the cost than native cloud solutions. We help our customers store data on the cloud more simply, flexibly, and efficiently. WE ARE HIRING! ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Lets help our customers reimagine a faster, more secure, and reliable cloud platform. At Lightbits Labs, this is the goal we work toward every day: faster and more efficient cloud infrastructure for a sustainable future and delighted customers. Join us in our quest to remake modern clouds on a global scale. We are looking for really good software engineers. And by really good we mean, really, really good. If you hack kernels and write device drivers for fun; if you enjoy pushing systems to their limits and beyond; if you enjoy writing good, clean, well-documented, high-performing code that works; then you should work with us. ✉ info@lightbitslabs.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
Show all 12 entries ↓
Investment activity
2008–2020 · 9 investments
200812009120162201722019120202
Recent (last 2 years)Earlier