Noah Sanborn Friedman

To eliminate tobacco related harm, Lucy is committed to bringing innovative nicotine products to the market. Our flagship product is an improved and cleaner formulation of nicotine gum designed for optimal taste, texture, and a quick nicotine release.

The world’s first ready-to-drink spiked coconut water. Made by the coconut experts at CoCo & Co.

Our mission is to streamline peoples relationship with wine 1. Ships to your door 2. Limited Classic Wine Styles 3. Optimized Packaging that reduces cost, waste & increases shelf life. Allowing wine lovers to have ultra-premium, low sugar wines on tap at all times.

At Next Gen HQ, were on a mission to empower every young person, regardless of their background or skill level, to unlock their full potential. We offer learning tools and community that help young people develop an entrepreneurial mindset through our proprietary mobile app and in-person experiences.

"LONG DRINK"​ is a top selling category of alcohol in Finland - now available in America. The roots of long drinks go all the way back to the 1952 Summer Games in Helsinki, when the country of only 4 million people was still recovering from the Second World War. Concerned with how to serve drinks quickly enough to all the visitors, the government commissioned the creation of a revolutionary new liquor drink - and so the first long drinks were born. Now this legendary taste has finally been brought to America by the next generation of Finns who want the world to experience the refreshing and unique Finnish Long Drink. Cheers - Kippis!

To eliminate tobacco related harm, Lucy is committed to bringing innovative nicotine products to the market. Our flagship product is an improved and cleaner formulation of nicotine gum designed for optimal taste, texture, and a quick nicotine release.

OuterSignal provides brands with instant VIP-customer detection and real-time, fully enriched customer profile data on every single order. It quickly, securely, and compliantly integrates with any eCommerce platform, allowing brands to monitor and segment customers based on age, gender, location, profession, income, social following, and more. Whether it’s flagging celebrities, athletes, investors, podcasters, buyers at large retail chains, or simply identifying micro-influencers within a target cohort (i.e. college-aged influencers), OuterSignal finds, flags and activates the customers that matter most while providing unprecedented visibility into the actual customers behind a brand.

The world’s first ready-to-drink spiked coconut water. Made by the coconut experts at CoCo & Co.

Our mission is to streamline peoples relationship with wine 1. Ships to your door 2. Limited Classic Wine Styles 3. Optimized Packaging that reduces cost, waste & increases shelf life. Allowing wine lovers to have ultra-premium, low sugar wines on tap at all times.

Top Shelf Ventures is a fund committed to finding, funding, and accelerating the worlds best alcohol brands. Our competitive advantage lies in our proprietary e-commerce data, deep advisory network, and extensive industry experience. We use data to find amazing brands early, and accelerate them through our network and experience. Top Shelf is committed to being the industrys preeminent fund for capitalizing and accelerating amazing brands.